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Pub Talk

Pub Master: Mr. Dean Frew, President & Chief Executive Officer, Xterprise, Inc. & Knowledge Network Partner, Silicon Valley World Internet Center
5:00 p.m.: Networking & Registration
5:30 p.m.: Pub Exchange
6:30 p.m.: Networking
7:30 p.m.: Pub Closes!
Open to the Public. Fee: $15 (cash or check, payable at the door).
Pre-registration is highly encouraged. Registration information below.
Please Note: This Power Pub will be held at the Mediterranean II Room at the Crowne Plaza Cabana Palo Alto hotel, 4290 El Camino Real, Palo Alto. Directions included below.

Few knew what RFID was 12 months ago. Today, we find that there are articles in Business Week, Wall Street Journal, Fortune, among others. Many view that the interest in this market can be attributed to one thing: Wal-Mart's requirements and commitment to the North Texas Mega-Pilot, with three of Wal-Mart's top suppliers working towards the retailer's requirement to tag pallets and cases by January 2005. This inflection point in the market launched by the Wal-Mart Commitment and assisted by the development of standards at the Auto-ID Center (now EPC Global), and the development of UHF RFID technology from companies like Alien Technology, is critically important for business innovation to take place in the supply chains.

At this Power Pub, come discuss with Mr. Frew the questions that are left open to explore, including:

  • How important are the evolution of standards to broader and deeper adoption?
  • Are there really business cases that support these solutions?
  • Are we too tied to the processes and methodologies of the past to envision the benefits of what EPC/RFID can bring?


Dean Frew is the President & Chief Executive Officer of Xterprise, Inc., an RFID Solution Integration firm headquartered in Dallas, Texas. After filling executive roles for various supply chain software and solution companies for last 5 years and sitting on the Technical Board of the Auto-ID Center, Mr. Frew founded Xterprise in 2002 with a focus on supply chain RFID solution development and implementation services.


Xterprise, Inc. ( has become one of the leading RFID Solution Integrators in the market and is currently providing a variety of mission critical services to a number of Wal-Mart and Target suppliers striving toward retailer compliance. Xterprise is currently supporting Wal-Mart Suppliers (PepsiCo, DaisyBrand, and other Consumer Packaged Goods Companies). The group has also executed RFID pilots at Dell and Imagistics. Xterprise is a Knowledge Network Partner of the Silicon Valley World Internet Center. For inquiries, send an email to: (


Pre-registration is highly recommended. There is a $15 fee (cash or check only) which will be collected at the door. Please make checks payable to Silicon Valley World Internet Center. To pre-register, please send your name, title, company name, telephone number and email address to:

Ms. Claire Kahrobaie
Manager, Client Services
T: 650.462.9800

** Special Note: Upon check-in at the Pub's registration desk, you will receive a coupon for a 10% discount off of beverages at the Crowne Plaza Cabana Palo Alto's bar. The discount is applicable only on the evening of the March 23rd Power Pub.


From Highway 101 - North or South

  • Take Highway 101 to San Antonio Road/Los Altos
  • Proceed on San Antonio approximately 2 miles
  • Turn right on El Camino Real and proceed 1/2 mile
  • Turn left into the hotel entrance at Dinah's Court stoplight

From Highway 280 - North or South

  • Take Highway 280 to the Page Mill Road exit
  • Proceed approximately 3 miles
  • Turn right onto El Camino Real
  • Continue for 1 mile to Dinah's Court stoplight
  • Turn right into the hotel entrance