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Pub Talk

"Collaborative Commerce (cCommerce): The Next Stage of eBusiness"


By Dr. Rodney J. Heisterberg
Managing Partner
Rod Heisterberg Associates

Click here to view Dr. Heisterberg's presentation in PDF format.
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Open to the Public. No fee. 5:00 - 7:00 p.m.
The Pub Talk begins at 6:00 p.m.

At this week's Pub, Rodney J. Heisterberg will discuss Collaborative Commerce (cCommerce) as a strategy for the next stage of eBusiness evolution.  cCommerce business practices enable trading partners to create, manage, and use data in a shared environment to design, build, and support products throughout their lifecycle, creating a value chain that forms a virtual enterprise.  As cCommerce evolves as the mainstream eBusiness strategy for effective value chain management, the re-engineering of management decision-making processes becomes the critical success factor for enterprise profitability and growth in the 21st century.  In addition, sustainable competitive advantage is realized by the adoption of cCommerce strategies and business models.

Rodney J. Heisterberg guides firms moving into Collaborative Commerce with his experience in software product management, enterprise systems integration, and IT management perspectives.  Before founding Rod Heisterberg Associates, he was the Director of IT Management Consulting for Gartner Group in San Jose.  His engagements spanned consulting and research projects that focused on strategic planning for Collaborative Commerce, including the formation, implementation, and operation of businesses as virtual enterprises using a Private Trading Exchange enabled by extranet technology.  Dr. Heisterberg has been employed by or consulted for numerous Global 500 companies including British Aerospace, Ford, General Motors, Lockheed Martin, Mitsubishi, Procter & Gamble, Sunbeam, and US Steel.  He has also served as the US industry advisor to NATO for eBusiness and industrial logistics.  Dr. Heisterberg holds bachelors and masters degrees, as well as a Ph.D. from Purdue University, where he studied industrial engineering, computer science, and business administration.  He is a registered Professional Engineer and an internationally-recognized speaker and writer.  Currently, he is authoring the Collaborative Commerce section of The Internet Encyclopedia to be published by John Wiley & Sons.

Rod Heisterberg Associates (RHA) represents a global network of seasoned veterans in the fields of business management and IT who provide leadership for Collaborative Commerce strategies that enterprise software vendors and end users can leverage to achieve a sustainable competitive advantage.  The RHA portfolio of international management consulting offerings features cCommerce strategic planning and readiness assessment, architecture development and sourcing, and implementation roadmap advisory services which include executive team coaching and IT Trends seminars.

Dr. Rodney J. Heisterberg
Managing Partner
Rod Heisterberg Associates
T:  650.254.1551