Commerce (cCommerce): The Next Stage of eBusiness"
JUNE 20, 2002
By Dr. Rodney
Rod Heisterberg Associates
here to view Dr. Heisterberg's presentation in PDF format.
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Open to the
Public. No fee. 5:00 - 7:00 p.m.
The Pub Talk begins at 6:00 p.m.
At this week's
Pub, Rodney J. Heisterberg will discuss Collaborative Commerce (cCommerce)
as a strategy for the next stage of eBusiness evolution. cCommerce
business practices enable trading partners to create, manage, and
use data in a shared environment to design, build, and support products
throughout their lifecycle, creating a value chain that forms a
virtual enterprise. As cCommerce evolves as the mainstream
eBusiness strategy for effective value chain management, the re-engineering
of management decision-making processes becomes the critical success
factor for enterprise profitability and growth in the 21st century.
In addition, sustainable competitive advantage is realized
by the adoption of cCommerce strategies and business models.
RODNEY J. HEISTERBERG
Rodney J. Heisterberg guides firms moving into Collaborative
Commerce with his experience in software product management, enterprise
systems integration, and IT management perspectives. Before
founding Rod Heisterberg Associates, he was the Director of IT Management
Consulting for Gartner Group in San Jose. His engagements
spanned consulting and research projects that focused on strategic
planning for Collaborative Commerce, including the formation, implementation,
and operation of businesses as virtual enterprises using a Private
Trading Exchange enabled by extranet technology. Dr. Heisterberg
has been employed by or consulted for numerous Global 500 companies
including British Aerospace, Ford, General Motors, Lockheed Martin,
Mitsubishi, Procter & Gamble, Sunbeam, and US Steel. He
has also served as the US industry advisor to NATO for eBusiness
and industrial logistics. Dr. Heisterberg holds bachelors
and masters degrees, as well as a Ph.D. from Purdue University,
where he studied industrial engineering, computer science, and business
administration. He is a registered Professional Engineer and
an internationally-recognized speaker and writer. Currently,
he is authoring the Collaborative Commerce section of The Internet
Encyclopedia to be published by John Wiley & Sons.
ROD HEISTERBERG ASSOCIATES
Heisterberg Associates (RHA) represents a global network of seasoned
veterans in the fields of business management and IT who provide
leadership for Collaborative Commerce strategies that enterprise
software vendors and end users can leverage to achieve a sustainable
competitive advantage. The RHA portfolio of international
management consulting offerings features cCommerce strategic planning
and readiness assessment, architecture development and sourcing,
and implementation roadmap advisory services which include executive
team coaching and IT Trends seminars.
Dr. Rodney J. Heisterberg
Rod Heisterberg Associates