"Digital Rights Management (DRM), Standards,
THURSDAY, JUNE 13, 2002
By Mr. Rajan Samtani
Director, Sales & Marketing
Open to the Public. No fee. 5:00 - 7:00 p.m.
The Pub Talk begins at 6:00 p.m.
this Pub Talk, come hear Rajan Samtani, discuss eXtensible rights
Markup Language ("XrML") and other enabling Digital Rights
Management (DRM) technologies. DRM has been front and center in
the debate between the entertainment industry and technology industry
on how best to deal with digital copyright infringement and the
ability of consumers to copy and distribute entertainment media.
However, there are many other applications in the enterprise, where
Role Based Access Control technologies are not sufficient for controlling
the use of enterprise content. For DRM to become a pervasive technology,
agreement on standards to drive a platform for interoperability
is necessary. ContentGuard, Inc.'s efforts to standardize XrML,
which is currently the only Digital Rights Language being used in
working DRM solutions, will be highlighted.
Director of Sales and Marketing at ContentGuard, Inc.,
Rajan Samtani is responsible for all market-facing activities, including
marketing, PR, and customer engagements. Before ContentGuard, Mr.
Samtani was co-founder of TheDealerNetwork, Inc., a B2B net market
maker in the PC industry. Prior to that, he was Vice President of
Sales and Marketing at REAL Software Systems, dealing with business
rights and royalties applications in the entertainment, publishing,
and software markets. Mr. Samtani has a BA in Economics from UCLA
and has taken Executive Education courses at Wharton.
ContentGuard, Inc. (http://www.contentguard.com)
is driving the standard for interoperability in Digital Rights Management
(DRM) for digital content and Web Services. The company's Digital
Rights Language, XrML (eXtensible rights Markup Language), and its
broad foundation patent portfolio were originally developed at the
Xerox Palo Alto Research Center (PARC). These core technologies
enable the efficient creation of DRM applications, simplify the
digital distribution process, and increase revenue opportunities
for content providers deploying varied business models while protecting
their intellectual property. ContentGuard is committed to helping
the DRM industry adopt XrML as an industry standard to empower the
creation of a consistent, standardized foundation for access and
usage rights information. Launched in April 2000, ContentGuard conducts
its operations in Bethesda, MD and El Segundo, CA. The company is
owned by Xerox Corporation with Microsoft Corporation holding a