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Pub Talk

"Threading the Needle at 100 mph: Dynamic Business Steering & Financial Management"


By Mr. Doug Barton
Vice President of Marketing
Closedloop Solutions, Inc.

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Open to the Public. No fee. 5:00 - 7:00 p.m.
The Pub Talk begins at 6:00 p.m.

Today, organizations and top managers must manage financial performance in times of continuous and tumultuous change. The penalty for failing to meet near term performance objectives is often a crushing cycle of falling investor, customer, and employee confidence that jeopardizes the very survival of the enterprise. Conventional corporate financial budgeting, planning, forecasting techniques, and systems have failed to respond to the higher capabilities required for companies to react to unplanned variations in performance. Dramatically improving the forward visibility of the enterprise and collapsing the time it takes to realign will separate the winners from the losers. At this Pub Talk, Mr. Barton will examine the Internet-powered platform capabilities that will close the ever-broadening business capabilities gap, including:

Business manager self-serve, activity-level forecasting
Incremental change capture; real-time recompile
Top-down steering workflow
Pipeline and plan consumption logic
Dynamic process control

The business impact is a superior ability to cope with uncertainty and change to protect and improve operating margins, thus achieving performance objectives through the dynamic alignment of scarce enterprise resources with market-based opportunities.

Doug Barton is Vice President of Marketing, responsible for establishing and executing Closedloop's marketing strategy. He recently served as Senior Director for Enterprise Performance Management applications at Hyperion Solutions. Prior to Hyperion, Mr. Barton was responsible for enterprise financial management development with Arbor Software and Executive Vice President for Alcar, the leading provider of shareholder value analysis solutions, where he led product strategy, management, and alliances. Prior to Alcar, Mr. Barton was a Certified Public Accountant (CPA) with Price Waterhouse.

A CPA, Mr. Barton holds an MBA from the Kellogg School of Management and a BA in Accounting and Finance from the University of Wisconsin.

Closedloop Solutions, Inc. ( offers a suite of enterprise applications for "Dynamic Financial Control." This next generation platform is a new experience in collaborative budgeting, planning, and business steering that dramatically improves the speed, efficiency, and managerial relevance of these forward-looking business processes. Closedloop Solutions has been named a "leader" and the "most visionary" by AMR Research and Giga Information Group respectively. Closedloop's enterprise customers include Brio Software, JDS Uniphase, Symantec Corporation, Wind River Systems, and other leading corporations. Headquartered in Redwood City, California, Closedloop Solutions has additional offices in Austin, Boston, and Chicago.

Mr. Doug Barton
Vice President of Marketing
Closedloop Solutions, Inc.
1001 Marshall Street
Redwood City, CA 94063
T: 650.780 5723
F: 650.780 5898