***PUB TALK: THURSDAY, FEBRUARY 8, 2001
"WHY BRICK & MORTAR RETAILERS WILL WIN ONLINE"
By Mark Murray, Plural
Open to the public. 5:00 - 7:00 p.m. Pub Talk at 6:00 p.m.
The eCommerce space is about retail, not the coolness of a site. Brand image, convenience and a retailer's
merchandising experience matter more to consumers than cheap prices and no sales tax. David Henshaw will
talk about this view and why traditional retailers will ultimately dominate the online channel.
Plural (http://www.plural.com) builds eBusinesses. Propelled by more than 600 skilled strategists, creative
specialists and technologists, Plural draws upon deep experience in delivering critical business-to-business
(B2B) and business-to-consumer (B2C) solutions to the Global 2000 and to Internet startup businesses.
Plural is in the client-benefit business. Our focus is on delivering real, measurable success against our client's
business goals: increasing revenues, reducing costs, enhancing efficiency, and opening new markets. How do
we do it? By working with our clients to explore and understand their opportunities. Opportunities in applying
and leveraging interactive technologies. Opportunities to build valued, effective, and competitively advantaged
eBusinesses. Our clients know that to succeed in today's competitive business environment they must
understand, employ and embrace rapidly shifting technologies and markets. They must achieve and maintain
competitive advantage. To do that, they need a strong and capable partner who will empower them to
compete and win in the Internet economy. Plural has an 11 year track record of performance in the intense,
fast-paced, business-critical solutions market, and a proven delivery capability hallmarked by more than
1500 projects successfully completed with many of the world's leading companies.