***PUB TALK:  THURSDAY, MAY 18, 2000
"GROWING YOUR BUSINESS WITH REALTIME eBUSINESS INTELLIGENCE"
By Kevin Bennett, the Vice President of Business Development, Informative, Inc. Kevin Bennett, the Vice President of Business Development at Informative will address the benefits for culling key information on-line for the advancement of your company.

ABOUT INFORMATIVE, INC.

Founded in 1996, Informative, Inc. is the leading application service provider (ASP) of real-time interactive e-business intelligence solutions. Informative collects essential customer interaction data across multiple channels and distributes actionable intelligence directly to decision-makers. Informative removes the costs, risks and complexities associated with installing expensive software, performing time-consuming programming and conducting burdensome administrative operations. Informative is based in South San Francisco.

Informative, Inc.
651 Gateway Blvd., Suite 1050
S. San Francisco, CA 94080
http://www.informative.com

ABOUT KEVIN BENNETT

Kevin Bennett is the Vice President of Business Development at Informative, Inc. In this capacity, he is responsible for executing Informative's strategic mission. He is a seasoned business development professional with over 8 years of experience in the knowledge management andbusiness intelligence industries. Most recently he has served over 2 years with Informative crafting ebusiness intelligence strategies for Informative's business partners and direct clients that include: C|Net,Amazon, Egghead, Nortel, eToys, eBay, Forbes, TheStreet.com, Hewlett-Packard Company, Nokia and others.