***PUB TALK: THURSDAY, MAY 11, 2000
"THE INTERNET AS THE FOURTH MASS MEDIUM"
By Max Mühlhäuser, Full Professor, Darmstadt University of Technology,
Germany; Visiting Professor, SAP Labs Inc., Palo Alto
The Internet is becoming the fourth mass medium along with
the press, radio, and television. Personalized news and video-on-demand
are only the initial types of content to be delivered via the Internet.
Like other media, the Internet will bring forth new types of content.
Professor Mühlhäuser will identify important characteristics of
future content to be carried over the Internet.
Content creation for the new medium involves software engineering
to a large extent; requirements for its support are derived.
These characteristics and requirements are backed with experiences
from experimental development of novel content, software engineering
aids, and exploration tools for the new mass medium.
ABOUT DARMSTADT UNIVERSITY OF TECHNOLOGY
Darmstadt University of Technology is a key element of one of the
most distinguished HiTech regions in Europe. The University is just
a few miles south of the Frankfurt Airport, Deutsche Telekom, GMD
(the German National Research Center for Information Technology),
and many other public and private organizations. These organizations
have set up their research and development centers around Darmstadt
UoT to make the convergence of Information Technology, Telecommunications,
and "the media" a reality.
ABOUT SAP LABS INC., PALO ALTO
An Executive Sponsor of the Center, MySAP.com, SAP's internet-ready
solution, with its "Workplace" and "Marketplace"
components enables customers to create a tailored workplace for
users. In addition, the "Marketplace" enables these
same customers as well as non-R/3 customers to create collaborative
business communities with an industry-vertical orientation. By leveraging
its pervasive industry expertise and customer base, mySAP.com makes
collaborative e-marketplaces a reality.
ABOUT MAX MÜHLHÄUSER
Max Mühlhäuser is a Full Professor of Computer Science at
Darmstadt University of Technology, Germany. He received his
Doctorate in Informatics from the University of Karlsruhe and founded
a research center for Digital Equipment. Since 1989, he has worked
as either a professor or visiting professor at universities in Germany,
Austria, France, Canada, and the United States. His research area
is software development support in the following areas: distributed
multimedia, multimodal user interfaces, mobile/ubiquitous computing,
telelearning, and telecooperation. Professor Mühlhäuser has published
over 100 articles and has co-authored and edited books in the areas
of distributed multimedia software engineering and computer-aided
authoring/learning. He is currently a Visiting Professor with SAP
Labs Inc., Palo Alto.