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***PUB TALK:  THURSDAY, June 8, 2000

By Andrew Edelson, Founder & Vice President of Marketing, AudioBasket
5:00 - 7:00 p.m.
Open to the Public.  The Pub Talk begins at 6:00 p.m.

With so much energy focused on taking wireless to the next level, are we losing sight of the end-user? Andrew Edelson, Founder and VP of Marketing at AudioBasket, will discuss how consumers are likely to approach the Internet as it moves to a wireless environment. Mr. Edelson will outline elements that get users excited about the possibilities of wireless while reducing the ease of exit.  He will address the combination of customization and personalization, the importance of consumer empowerment, and cultivating relationships with end users.


AudioBasket is a turnkey application for websites that provides users with personalized audio news and information that can be listened to from a computer, PDA, MP3 player or wireless phone. AudioBasket has developed the technology and partnered with an exciting array of premier content providers to supply branded, personalized audio content. The AudioBasket service will be offered through affiliate partners:  portals, voice portals and vertical dot.coms. Users access the AudioBasket service directly at or through the company's extensive network of affiliates.  Affiliate AudioBaskets allow partners to provide added value to their customers while creating stickiness to their Websites. Each day, information-hungry customers can return to an affiliate's Site to hear new stories focusing on topics relevant to their wants and needs. For example, a financial portal may offer the user audio profiles such as, "The Bio-Technology Investor Basket" or "The High-Technology Investor Basket."  A travel site might provide the "Exotic Getaways Basket."


Andrew Edelson is Founder and Vice President of Marketing at AudioBasket. He has experience in market research and consulting, business development, and database marketing.  He was last employed as a Senior Associate at Yankelovich Partners, Inc., where he helped develop and refine strategic marketing initiatives for Fortune 100 and Fortune 500 firms in a number of industries, ranging from advertising agencies (The Interpublic Group and True North), to telecommunications (Bell Atlantic and Sprint), to technology (Gateway and iVillage). Mr. Edelson also helped develop Yankelovich Partners' Internet consulting strategies.  He has a B.A. in Public Policy from Hamilton College, where he received multiple awards for leadership.