***PUB TALK: THURSDAY, June 8, 2000
"THE WIRELESS USER"
By Andrew Edelson, Founder & Vice President of Marketing, AudioBasket
5:00 - 7:00 p.m.
Open to the Public. The Pub Talk begins at 6:00 p.m.
With so much energy focused on taking wireless to the next level,
are we losing sight of the end-user? Andrew Edelson, Founder and
VP of Marketing at AudioBasket, will discuss how consumers are likely
to approach the Internet as it moves to a wireless environment.
Mr. Edelson will outline elements that get users excited about the
possibilities of wireless while reducing the ease of exit.
He will address the combination of customization and personalization,
the importance of consumer empowerment, and cultivating relationships
with end users.
ABOUT AUDIOBASKET (http://www.audiobasket.com).
AudioBasket is a turnkey application for websites that provides
users with personalized audio news and information that can be listened
to from a computer, PDA, MP3 player or wireless phone. AudioBasket
has developed the technology and partnered with an exciting array
of premier content providers to supply branded, personalized audio
content. The AudioBasket service will be offered through affiliate
partners: portals, voice portals and vertical dot.coms. Users
access the AudioBasket service directly at Audiobasket.com or through
the company's extensive network of affiliates. Affiliate AudioBaskets
allow partners to provide added value to their customers while creating
stickiness to their Websites. Each day, information-hungry customers
can return to an affiliate's Site to hear new stories focusing on
topics relevant to their wants and needs. For example, a financial
portal may offer the user audio profiles such as, "The Bio-Technology
Investor Basket" or "The High-Technology Investor Basket."
A travel site might provide the "Exotic Getaways Basket."
ABOUT ANDREW EDELSON
Andrew Edelson is Founder and Vice President of Marketing at AudioBasket.
He has experience in market research and consulting, business development,
and database marketing. He was last employed as a Senior Associate
at Yankelovich Partners, Inc., where he helped develop and refine
strategic marketing initiatives for Fortune 100 and Fortune 500
firms in a number of industries, ranging from advertising agencies
(The Interpublic Group and True North), to telecommunications (Bell
Atlantic and Sprint), to technology (Gateway and iVillage). Mr.
Edelson also helped develop Yankelovich Partners' Internet consulting
strategies. He has a B.A. in Public Policy from Hamilton College,
where he received multiple awards for leadership.