***PUB TALK: THURSDAY, AUGUST 10, 2000
"THE FUTURE OF BUSINESS: LEARN THE NEW RULES AND THE NEW WAYS"
By John D. Trudel, Founder and Chief Executive Officer, Trudel Group
Open to the Public. 5:00 - 7:00 p.m.
The new era of friction-free economics, pervasive digital technology,
and global competition makes traditional business templates and
procedures obsolete. This talk hits a few highlights about what
has changed, what is working, and what is not. It suggests five
rules to help leaders exploit new market dynamics and technologies
for competitive advantage.
ABOUT JOHN D. TRUDEL
John D. Trudel is Founder and CEO of the Trudel Group (TTG), a consulting
firm that he established in 1988. TTG's clients range from new ventures
to Fortune 100 companies. John has worked for Rockwell Collins,
Sanders Associates, E-Systems and Tektronix. He has also helped
start several new ventures. He writes a popular column, "Innovation
In Sight" for IEEE Engineering Management Review. John has written
for Electronic Design, Upside, IEEE Spectrum, Barrons, Analog, and
many other publications. John is the author of High Tech with Low
Risk and Engines of Prosperity. He gives keynote talks and has been
quoted (and sometimes misquoted) by media including Electronic Business,
Fortune, and Wall Street Journal.
ABOUT TRUDEL GROUP (TTG)
The Trudel Group (TTG) assists clients with technology strategy
issues. The deliverables range from strategic plans and developing
business models and plans to requirements definition and helping
with the specification and implementation of new products. John
provides expertise to companies to establish breakthrough results
and makes a company’s strategy, technology, and implementation come
together. All the work by TTG is "full custom" and under nondisclosure
agreement (NDA). TTG also assists with judging for the "Outstanding
Corporate Innovator Award," given by an organization called the
Product Development & Management Association. Past winners have
ranged from U.S. Robotics and Hewlett-Packard Company to Cincinnati
Machine; from Maytag and Fluke Corporation to Kodak.