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***PUB TALK: THURSDAY, AUGUST 10, 2000
"THE FUTURE OF BUSINESS: LEARN THE NEW RULES AND THE NEW WAYS"
By John D. Trudel, Founder and Chief Executive Officer, Trudel Group (TTG)
Open to the Public. 5:00 - 7:00 p.m.
The new era of friction-free economics, pervasive digital technology, and global competition makes traditional business templates and procedures obsolete. This talk hits a few highlights about what has changed, what is working, and what is not. It suggests five rules to help leaders exploit new market dynamics and technologies for competitive advantage.

ABOUT JOHN D. TRUDEL

John D. Trudel is Founder and CEO of the Trudel Group (TTG), a consulting firm that he established in 1988. TTG's clients range from new ventures to Fortune 100 companies. John has worked for Rockwell Collins, Sanders Associates, E-Systems and Tektronix. He has also helped start several new ventures. He writes a popular column, "Innovation In Sight" for IEEE Engineering Management Review. John has written for Electronic Design, Upside, IEEE Spectrum, Barrons, Analog, and many other publications. John is the author of High Tech with Low Risk and Engines of Prosperity. He gives keynote talks and has been quoted (and sometimes misquoted) by media including Electronic Business, Fortune, and Wall Street Journal.

ABOUT TRUDEL GROUP (TTG)

The Trudel Group (TTG) assists clients with technology strategy issues. The deliverables range from strategic plans and developing business models and plans to requirements definition and helping with the specification and implementation of new products. John provides expertise to companies to establish breakthrough results and makes a company’s strategy, technology, and implementation come together. All the work by TTG is "full custom" and under nondisclosure agreement (NDA). TTG also assists with judging for the "Outstanding Corporate Innovator Award," given by an organization called the Product Development & Management Association. Past winners have ranged from U.S. Robotics and Hewlett-Packard Company to Cincinnati Machine; from Maytag and Fluke Corporation to Kodak.