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AT THE CENTER
The electronic newsletter of the
Silicon Valley World Internet Center
Tuesday, May 28, 2002
The Silicon
Valley World Internet Center thanks its Sponsors for their continuing
support:
EXECUTIVE
SPONSORS
• Amdocs, Inc. •• Cable & Wireless ••
Deutsche Telekom •• Fujitsu •• IBM Corporation
•• SAP •• Sun Microsystems •
KNOWLEDGE
NETWORK PARTNERS
•• Halleck ••• IC Growth, Inc. •••
Internet Wire ••
Check out the
Center's Web site: http://www.worldinternetcenter.com
Past copies
of newsletters and directions to the Center are available on the
Web site.
All programs
are held at the Center unless otherwise noted.
PUB TALK: THURSDAY,
MAY 30, 2002
In observance of Memorial Day, there will be no Pub Talk
on Thursday, May 30, 2002.
PUB TALK: THURSDAY,
JUNE 6, 2002
"Don't Miss The Women! You Will Miss The Future!"
By Ms. Gloria Montano, Director, Virtual Development
Center (VDC), Institute for Women and Technology (IWT)
Open to the Public. 5:00 - 7:00 p.m. The Pub talk begins at 6:00
p.m.
INTERACTIVE PANEL DISCUSSION:
TUESDAY, JUNE 18, 2002
"The Future of Biotech: Managing Clinical Trials in the Internet
Economy"
Registration and Networking: 5:00 - 6:00 p.m.
Panel: 6:00 - 8:00 p.m.
Open to the Public. $20 fee (No fee to Center Sponsors).
Pre-registration highly recommended due to limited seating.
EXECUTIVE SEMINAR: TUESDAY,
JUNE 25, 2002
"Winning With Limited Marketing Resources: Maximizing the True
Cost of Marketing (TCM)"
By Mr. Ross Halleck, President, Halleck &
By Mr. Ian Cheeseman, President, LVA Corporate Communications
4:00 - 6:00 p.m. Reception follows. Invitation-only. Limit: 40 participants.
CENTER ANNOUNCEMENT:
SPECIAL THINK TANK SESSION OFFER
CENTER ANNOUNCEMENT:
CALL FOR EXPERTS IN NANOTECHNOLOGY, BIOTECH, & LIFE SCIENCES
PUB
TALK: THURSDAY, MAY 30, 2002
In observance of Memorial Day, there will be
no Pub Talk on Thursday, May 30. The Pub will resume on Thursday,
June 6.
PUB TALK: THURSDAY,
JUNE 6, 2002
"Don't Miss The Women! You Will Miss The Future!"
By Ms. Gloria Montano, Director, Virtual Development
Center (VDC), Institute for Women and Technology (IWT)
Open to the Public. 5:00 - 7:00 p.m. The Pub talk begins at 6:00
p.m.
There are too few women creating future technology. Those who do,
do not work in an environment where other women are viewed as interesting.
Imagine if all the technology defining the future, and all the technology
that men use were imagined and created by women. Something would
be missing...half of the world's brilliance and ideas! Today, women's
brilliance is missing and half of the technology that could be invented
is lost. At this Pub Talk, learn how at the Institute for Women
and Technology, they have collected more than 1,200 ideas from women
and how they are finding ways to change systems so that women become
jazzed to contribute to the development of ideas.
ABOUT GLORIA MONTANO
Gloria Montano is the Director of the Virtual Development
Center (VDC) at the Institute for Women and Technology. Ms. Montano
is a national past President of the Society of Women Engineers (SWE),
a non-profit educational and service organization founded in 1950,
dedicated to increasing the number of women in engineering and ensuring
their continued success as engineers and leaders. As a long time,
active volunteer with SWE, Ms. Montano served in many other positions
at the national, regional, and local levels since 1976. Ms. Montano
is a member of the Industry Advisory Committee for the Model Institutions
for Excellence (MIE) at the University of Texas at El Paso. MIE
is an initiative sponsored by the National Science Foundation (NSF)
to increase the number of historically underrepresented minorities
successfully completing Masters and Ph.D. programs in science, engineering,
and mathematics. Ms. Montano is also on the Board of Directors of
the National Center for Women in Science, Technology, Engineering,
and Math. The latter's mission is to increase the reach and effectiveness
of organizations and individuals seeking to advance women and girls
in science, technology, engineering, and mathematics by providing
valued services, resources, and venues that maximize both individual
creativity and interdependent cooperation, collaboration, and synergism.
Ms. Montano has over 20 years of corporate experience that includes
program management, customer and field support, and integrated circuit
design at Compaq, Mentor Graphics, Teradyne EDA, Silicon Compiler,
and IBM. Ms Montano holds a BSEE from the University of Texas at
El Paso. For more information on Ms. Montano, visit: (http://www.iwt.org/whoweare/bios/gloriamontano.html).
ABOUT THE INSTITUTE FOR WOMEN AND TECHNOLOGY
The Institute for Women and Technology (http://www.iwt.org/)
is changing the world for women and technology. Its mission - to
increase the impact of women on all aspects of technology; to increase
the positive impact of technology on the lives of the world's women;
and to help communities, industry, education, and government benefit
from these increases - addresses technology's increasing impact
on our economic, political, social, and personal lives.
The Institute for Women and Technology:
• Increases the world's understanding that women's perspective
and brilliance are critical for the expansion of positive technology.
• Changes the systems, not the women. Education and workplaces
need to change in ways that engage and build on women's ideas and
vision.
• Increases the visibility of women's impact on technology
to each other and beyond, thus increasing understanding of their
own and other women's brilliance.
• Draws technical and non-technical women into technology by
making the connection between technology creation and social impact.
• Provides support for women inside of technology including
networking, access to relationships and information, mentoring,
and problem solving.
The Institute offers four different programs. The Virtual Development
Center is an industry, academic, and community partnership, and
research program aimed at finding new and innovative ways to involve
women and girls in all aspects of technology. The Grace Hopper Celebration
of Women in Computing Conference is the premier event for technical
women in computing. The Systers Online Community for Women in Computing
is the first and largest such online community engaging and supporting
nearly 3,000 women in 38 countries. The Senior Women's Summit brings
together an elite set of women who have become leaders in their
fields, and includes representatives from academia, government,
and industry.
FOR FURTHER INFORMATION
Institute for Women and Technology
1501 Page Mill Road, ms 1105
Palo Alto, CA 94304
T: 650.236.4756
mailto:info@iwt.org
or
Mr. Eric L. Mason
Communications
Institute for Women and Technology
T: 650.236.4079
mailto:emason@iwt.org
INTERACTIVE PANEL
DISCUSSION: TUESDAY, JUNE 18, 2002
"The Future of Biotech: Managing Clinical Trials in the Internet
Economy"
Registration and Networking: 5:00 - 6:00 p.m.
Panel: 6:00 - 8:00 p.m.
Open to the Public. $20 fee (No fee to Center Sponsors).
Pre-registration highly recommended due to limited seating.
PROGRAM
The rapid pace of new drug development, the plethora
of biotech companies in need of getting drugs to the market, and
the advent of the Internet and Web are having a strong impact on
the structuring and management of clinical trials -- the expensive
and time-consuming process of testing medical drugs that occur in
three overlapping phases which last several years each. The right
strategic business decisions and compliance with the U.S. Food and
Drug Administration's Center for Drug Evaluation and Research (CDER)
are key to the success of clinical trials, inevitably getting new
drugs to the U.S. market.
At this Panel, come hear experts in the biotech industry put their
stake on the ground on the following questions:
•
Will the processing and management of clinical trials be 'Web-ified'?
If so, in what time horizon?
•
What mediating technology and non-technology factors are needed
for clinical trials to incorporate Internet- and Web-based solutions?
•
What challenges are biotech companies facing in structuring and
managing clinical trials? For instance, in the areas of patient
acquisition and case management; data acquisition, storage, retrieval,
and mining; and data analysis?
•
What solutions, including Internet- and Web-based ones, exist to
meet these challenges?
•
What critical technology solutions are still needed?
Come hear about these developments during the first half of this
two-hour Panel. During the second hour, audience participants will
have the opportunity to engage in a lively, interactive discussion
with the panelists.
ABOUT THE PANELISTS
Panelist information forthcoming.
REGISTRATION AND FURTHER INFORMATION
Registration is not necessary, but highly recommended
due to limited seating. To register, send your name, title, company
name, telephone number, and email address to:
Ms. Claire Kahrobaie
Manager, Client Services
Silicon Valley World Internet Center
T: 650.462.9800
E: mailto:kahrobaie@worldinternetcenter.com
EXECUTIVE SEMINAR: TUESDAY,
JUNE 25, 2002
"Winning with Limited Marketing Resources: Maximizing the True
Cost of Marketing (TCM)"
By Mr. Ross Halleck, President, Halleck &
By Mr. Ian Cheeseman, President, LVA Corporate Communications
4:00 - 6:00 p.m. Reception follows. Invitation-only. Limit: 40 participants.
This invitation-only Executive Seminar, in conjunction with Halleck
(one of the Center's Knowledge Network Partners) and LVA Corporate
Communications, focuses on providing marketing executives with the
appropriate tools to be able to:
• Calculate total cost of marketing (TCM).
• Reduce TCM cost.
• Increase the strength of marketing efforts for competitive
advantage.
• Build stronger customer relationships through a consistent
and persistent brand experience.
Participants will also learn:
• The latest market development -- Integrated
Marketing Groups (IMG) -- and why it is important.
• How to continue to get the best from your limited marketing
staff and resources.
Marketing budgets are being slashed, internal marketing professionals
are being eliminated to reduce head count, and the competition is
getting fiercer. Traditional advertising agencies have a limited
focus with a bias towards specific media, yet, freelance and independent
talent requires increased management by internal resources that
do not exist. Marketing in this environment requires an understanding
of TCM to be successful. In fact, the only survivors will be those
who employ the greatest efficiency in crafting and delivering those
messages.
Not so new on the scene to address these challenges is the IMG.
While during the previous boom economy the trend was to hire the
best-of-breed in all disciplines of marketing services, the return
on those investments cast a grim shadow over the wisdom of this
course. With the plethora of media choices on the part of companies,
not to speak of the overwhelming selection of brands available in
every category in B2C and B2B, selecting multiple agencies creates
tremendous managerial challenges, not to mention tremendous waste
and overlap.
An IMG can provide a company with a non-biased approach to the
right mix of media for greatest impact and return for its marketing
dollar. Incorporating strategic services (positioning and brand
strategy), public relations (PR), interactive graphics, Web site
development, and advertising, an IMG can take a marketing strategy
from concept to execution in record time. More importantly, the
leverage gained by having each component of the media mix align
with and support the others builds stronger brands.
ABOUT THE SEMINAR PRESENTERS
ROSS HALLECK
Ross Halleck founded Halleck (http://www.halleck.com)
in January of 1980 as one of the preeminent creative service firms
in Silicon Valley. Since its inception, Ross has translated corporate
marketing objectives into highly effective communications solutions.
In 1993, Ross integrated the World Wide Web into its mix of marketing
support services. This included pioneering the branding of Web sites,
developing site architecture, and the strategic implementation of
the technology to accomplish marketing objectives. Halleck's first
client in this arena was Netscape. Throughout its history, Halleck
has been on the cutting-edge of sophisticated marketing techniques,
strategies and technologies. Halleck became one of the first creative
service agencies to integrate relationship marketing strategies
into its business model. Companies such as Hewlett-Packard, Agilent,
Con Agra, Edify Corp., and Sun have extended their relationships
with Halleck in the interest of providing brand communications that
leverage all touchpoints to build more consistent, more personal,
and more profitable relationships between their clients and their
customers. Mr. Halleck's strategic thinking, design excellence and
unique implementation of technology has earned him B2B Magazine's
Top 100 Award for 2001. Mr. Halleck sits on the Advisory Boards
of the Silicon Valley World Internet Center and Diamondhead Ventures.
IAN CHEESEMAN
Ian Cheeseman is President of LVA Corporate
Communications, a specialized communications agency established
in 1990 that provides public relations and communication solutions
to B2B technology clients, ranging from start-ups to multi-billion
dollar corporations. LVA provides public relations strategy planning,
consulting and implementation; media relations; industry analyst
relations; corporate communication support; and crisis management.
Its clients include Fujitsu Holdings, Fujitsu Software, Legato,
LSI Logic Storage Systems, Sophos, InfiniCon, RPA Engineering, and
PWS International. Mr. Cheeseman has spent 22 years in the communications
industry as a journalist and public relations executive. A former
Senior Vice President at CS Communications and Director, Corporate
Communications for American Express Company, Mr. Cheeseman has extensive
experience in creating and executing communications strategies for
a variety of US and European corporations. Mr. Cheeseman spent one
year working on issues for the European Commission at the Centre
de Calcul in Luxembourg. Prior to moving to the United States, he
was a Managing Partner at one of the UK's leading high tech and
financial PR consultancies. He is a former editor-in-chief of Computer
News, a 100,000 circulation weekly newspaper for the UK computer
industry. He has also held senior management and consulting positions
in the data processing industry.
FOR FURTHER INFORMATION
This is an invitation-only program. Those interested
in possible participation and are director- and executive-level
marketing representatives of mid-sized companies (please no start-ups),
send your name, title, company, company Web site, email address,
and telephone number to:
Dr. Venilde Jeronimo
Senior Director, Client Services
Silicon Valley World Internet Center
T: 650.462.9800
mailto:venilde@worldinternetcenter.com
CENTER ANNOUNCEMENT:
SPECIAL THINK TANK SESSION OFFER
Is your company facing significant strategic
issues around Internet-related markets and technologies? Could your
management team addressing these issues benefit from collaboration
at the Center with selected subject-matter experts? If so, consider
a customized Think Tank Session (TTS) focused on your issues and
designed to share knowledge in a third party forum. This unique
approach is the Center’s strength being utilized by its Executive
Sponsors such as SAP, IBM, Fujitsu, and others.
Special offer: As an introduction to the Center’s capabilities,
create a custom Think Tank Session at a 20% reduced rate. The Center
can provide the collective, breakthrough ideas and direction you
need.
For more information, contact:
Mr. Don Presson
Director, Business Development
Silicon Valley World Internet Center
T: 650.462.9800
mailto:dpresson@worldinternetcenter.com
CENTER ANNOUNCEMENT:
CALL FOR EXPERTS IN NANOTECHNOLOGY, BIOTECH, & LIFE SCIENCES
The Center provides knowledge resources on the future
landscape of Internet-related markets and technologies. The Center
is in the process of structuring Interactive Panel Discussions in
the Biotech, Life Sciences, and Nanotechnology. These Panels are
being scheduled for the end of June or mid-July and will be held
from 6-8:00 p.m.
If you are an expert and represent an innovative company in one
of these areas, please send your name, company, bio, email, and
telephone number to:
Dr. Venilde Jeronimo
Senior Director, Client Services
Silicon Valley World Internet Center
T: 650.462.9800
mailto:venilde@worldinternetcenter.com
JOIN
US FOR OUR WEEKLY PUB
Come join us for our weekly Pub every Thursday from
5:00 - 7:00 p.m.
The Pub Talk
begins at 6 p.m. The Pub gathers 80-100 mid- to high-level executives
every week and, as always, is a great place to come and meet people
from the Silicon Valley and all over the world. Representatives
from small start-ups and major companies to venture capital and
academic join in the exchange at the Center's Pub. It's...
--- The best
reason to take off work early on Thursdays ---
For directions,
please visit http://www.worldinternetcenter.com
and click on directions.
The dress is
casual and there is no fee to attend. Just bring your good ideas!
Companies with
an interest in giving a Pub Talk or obtaining additional information
about current Center programs and services should contact Dr. Venilde
Jeronimo, the Center's Senior Director, Client Services (mailto:venilde@worldinternetcenter.com).
For inquiries
about upcoming Center programs, send an email to mailto:venilde@worldinternetcenter.com
For further information on the Center's Sponsors and Knowledge
Network Partners, visit their Web sites:
EXECUTIVE
SPONSORS
• Amdocs, Inc. http://www.amdocs.com
• Cable & Wireless http://www.cw.com
• Deutsche Telekom http://www.dtag.de/english/index.htm
• Fujitsu http://www.fujitsu.com
• IBM Corporation http://www.ibm.com
• SAP http://www.mysap.com
• Sun Microsystems http://www.sun.com
KNOWLEDGE
NETWORK PARTNERS
• Halleck http://www.halleck.com
• IC Growth, Inc. http://www.icgrowth.com
• Internet Wire http://www.internetwire.com
To join our
community, click on this link: http://center.infopoint.com/join.php
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