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AT THE CENTER
The electronic newsletter of the
Silicon Valley World Internet Center
Tuesday, June 4, 2002
The Silicon
Valley World Internet Center thanks its Sponsors for their continuing
support:
EXECUTIVE
SPONSORS
• Amdocs, Inc. •• Cable & Wireless ••
Deutsche Telekom •• Fujitsu •• IBM Corporation
•• SAP •• Sun Microsystems •
KNOWLEDGE
NETWORK PARTNERS
•• Halleck ••• IC Growth, Inc. •••
Internet Wire ••
Check out the
Center's Web site: http://www.worldinternetcenter.com
Past copies
of newsletters and directions to the Center are available on the
Web site.
All programs
are held at the Center unless otherwise noted.
To join our
community, click on this link: http://center.infopoint.com/join.php
ANNOUNCEMENT: IBM
HOSPITALITY EVENT: JUNE 5, 2002 & FREE EXHIBIT HALL PASS TO
XML WEB SERVICES ONE CONFERENCE: JUNE 4 - 7, 2002
Location: DoubleTree Hotel, San Jose, CA. Further Information
Below.
Note: Not a Center event and
not held at the Center.
PUB
TALK: THURSDAY, JUNE 6, 2002
"Don't Miss The Women! You Will Miss The Future!"
By Ms. Gloria Montano, Director, Virtual Development
Center (VDC), Institute for Women and Technology (IWT)
Open to the Public. 5:00 - 7:00 p.m. The Pub talk begins at 6:00
p.m.
INTERACTIVE
PANEL DISCUSSION: TUESDAY, JUNE 18, 2002
"The Future of Biotech: Managing Clinical Trials in the Internet
Economy"
Registration and Networking: 5:00 - 6:00 p.m.
Panel: 6:00 - 8:00 p.m.
Open to the Public. $20 fee (No fee to Center Sponsors).
Pre-registration highly recommended due to limited seating.
EXECUTIVE
SEMINAR: TUESDAY, JUNE 25, 2002
"Winning With Limited Marketing Resources: Maximizing the True
Cost of Marketing (TCM)"
By Mr. Ross Halleck, President, Halleck &
By Mr. Ian Cheeseman, President, LVA Corporate Communications
4:00 - 6:00 p.m. Reception follows. Invitation-only. Limit: 40 participants.
See Below for possible participation.
EXECUTIVE
SEMINAR: WEDNESDAY, JULY 17, 2002
"Survival Strategies: Converging Resources To Create &
Retain Customer Value"
By an IP Convergence Expert and a Cable & Wireless
Executive
4:00 - 6:00 p.m. Invitation-only. Limit: 40 participants.
This Seminar is tailored to future Cable & Wireless partners.
ANNOUNCEMENT:
IBM HOSPITALITY EVENT: JUNE 5, 2002 & FREE EXHIBIT HALL PASS
TO XML WEB SERVICES ONE CONFERENCE: JUNE 4 - 7, 2002
Location: DoubleTree Hotel, San Jose, CA.
Note: Not a Center event and
not held at the Center.
IBM
HOSPITALITY EVENT: WEDNESDAY, JUNE 5, 2002
You are invited to attend the IBM Hospitality Event
on June 5, 7:00 - 9:00 p.m. at the XML Web Services One Conference
in San Jose.
At this event,
you will meet Rod Smith (IBM Vice President of Emerging Technologies)
ask questions about alphaWorks, and learn about IBM's emerging technologies.
For further information: http://www.ibm.com/developerWorks
or http://www.alphaWorks.ibm.com
Join IBM for
food, drink, and great giveaways, including the opportunity to enter
to win a NFR copy of "WebSphere Studio Site Developer Advanced."
No registration
is necessary.
Location:
The DoubleTree Hotel
Room: Oak/Fir Room (above the Exhibit Hall)
2050 Gateway Place
San Jose, CA 95110
FREE EXHIBIT HALL PASS TO XML WEB SERVICES ONE CONFERENCE: JUNE
4 - 7, 2002
For
a complimentary exhibit hall pass to XML/Web Services One, register
at https://confreg.uoregon.edu/XMLWebServicesOne/reg_exhib_only.html
FURTHER
INFORMATION
http://www.xmlconference.com/sanjose/
Stop by the IBM Pavilion in the Exhibit Hall to see great demos!
PUB
TALK: THURSDAY, JUNE 6, 2002
"Don't Miss The Women! You Will Miss The Future!"
By Ms. Gloria Montano, Director, Virtual Development
Center (VDC), Institute for Women and Technology (IWT)
Open to the Public. 5:00 - 7:00 p.m. The Pub talk begins at 6:00
p.m.
There are too
few women creating future technology. Those who do, do not work
in an environment where other women are viewed as interesting. Imagine
if all the technology defining the future, and all the technology
that men use were imagined and created by women. Something would
be missing...half of the world's brilliance and ideas! Today, women's
brilliance is missing and half of the technology that could be invented
is lost. At this Pub Talk, learn how at the Institute for Women
and Technology, they have collected more than 1,200 ideas from women
and how they are finding ways to change systems so that women become
jazzed to contribute to the development of ideas.
ABOUT
GLORIA MONTANO
Gloria Montano is the Director of the Virtual Development
Center (VDC) at the Institute for Women and Technology. Ms. Montano
is a national past President of the Society of Women Engineers (SWE),
a non-profit educational and service organization founded in 1950,
dedicated to increasing the number of women in engineering and ensuring
their continued success as engineers and leaders. As a long time,
active volunteer with SWE, Ms. Montano served in many other positions
at the national, regional, and local levels since 1976. Ms. Montano
is a member of the Industry Advisory Committee for the Model Institutions
for Excellence (MIE) at the University of Texas at El Paso. MIE
is an initiative sponsored by the National Science Foundation (NSF)
to increase the number of historically underrepresented minorities
successfully completing Masters and Ph.D. programs in science, engineering,
and mathematics. Ms. Montano is also on the Board of Directors of
the National Center for Women in Science, Technology, Engineering,
and Math. The latter's mission is to increase the reach and effectiveness
of organizations and individuals seeking to advance women and girls
in science, technology, engineering, and mathematics by providing
valued services, resources, and venues that maximize both individual
creativity and interdependent cooperation, collaboration, and synergism.
Ms. Montano
has over 20 years of corporate experience that includes program
management, customer and field support, and integrated circuit design
at Compaq, Mentor Graphics, Teradyne EDA, Silicon Compiler, and
IBM. Ms Montano holds a BSEE from the University of Texas at El
Paso. For more information on Ms. Montano, visit: (http://www.iwt.org/whoweare/bios/gloriamontano.html).
ABOUT
THE INSTITUTE FOR WOMEN AND TECHNOLOGY
The Institute for Women and Technology (http://www.iwt.org/)
is changing the world for women and technology. Its mission - to
increase the impact of women on all aspects of technology; to increase
the positive impact of technology on the lives of the world's women;
and to help communities, industry, education, and government benefit
from these increases - addresses technology's increasing impact
on our economic, political, social, and personal lives.
The
Institute for Women and Technology:
• Increases the world's understanding that women's perspective
and brilliance are critical for the expansion of positive technology.
• Changes the systems, not the women. Education and workplaces
need to change in ways that engage and build on women's ideas and
vision.
• Increases the visibility of women's impact on technology
to each other and beyond, thus increasing understanding of their
own and other women's brilliance.
• Draws technical and non-technical women into technology by
making the connection between technology creation and social impact.
• Provides support for women inside of technology including
networking, access to relationships and information, mentoring,
and problem solving.
The Institute
offers four different programs. The Virtual Development Center is
an industry, academic, and community partnership, and research program
aimed at finding new and innovative ways to involve women and girls
in all aspects of technology. The Grace Hopper Celebration of Women
in Computing Conference is the premier event for technical women
in computing. The Systers Online Community for Women in Computing
is the first and largest such online community engaging and supporting
nearly 3,000 women in 38 countries. The Senior Women's Summit brings
together an elite set of women who have become leaders in their
fields, and includes representatives from academia, government,
and industry.
FOR
FURTHER INFORMATION
Institute for Women and Technology
1501 Page Mill Road, ms 1105
Palo Alto, CA 94304
T: 650.236.4756
mailto:info@iwt.org
or
Mr. Eric L.
Mason
Communications
Institute for Women and Technology
T: 650.236.4079
mailto:emason@iwt.org
INTERACTIVE
PANEL DISCUSSION: TUESDAY, JUNE 18, 2002
"The Future of Biotech: Managing Clinical Trials in the Internet
Economy"
Registration
and Networking: 5:00 - 6:00 p.m.
Panel: 6:00 - 8:00 p.m.
Open to the Public. $20 fee (No fee to Center Sponsors).
Pre-registration highly recommended due to limited seating.
PROGRAM
The rapid pace of new drug development, the plethora
of biotech companies in need of getting drugs to the market, and
the advent of the Internet and Web are having a strong impact on
the structuring and management of clinical trials -- the expensive
and time-consuming process of testing medical drugs that occur in
three overlapping phases which last several years each. The right
strategic business decisions and compliance with the U.S. Food and
Drug Administration's Center for Drug Evaluation and Research (CDER)
are key to the success of clinical trials, inevitably getting new
drugs to the U.S. market.
At this Panel,
come hear experts in the biotech industry put their stake on the
ground on the following questions:
• Will
the processing and management of clinical trials be 'Web-ified'?
If so, in what time horizon?
• What mediating technology and non-technology factors are
needed for clinical trials to incorporate Internet- and Web-based
solutions?
• What challenges are biotech companies facing in structuring
and managing clinical trials? For instance, in the areas of patient
acquisition and case management; data acquisition, storage, retrieval,
and mining; and data analysis?
• What solutions, including Internet- and Web-based ones, exist
to meet these challenges?
• What critical technology solutions are still needed?
Come hear about
these developments during the first half of this two-hour Panel.
During the second hour, audience participants will have the opportunity
to engage in a lively, interactive discussion with the panelists.
ABOUT
THE PANELISTS
•
Dr. C.
Budd Colby, Principal, Colby Biomedical Consultants
• Dr. Naomi Fried, General Manager and Vice President for Business
Development, 1747, Inc. (http://1747.net)
• Mr. Thomas Tremblay, Director of Clinical Operations, POINT
Biomedical Corporation (http://www.pointbio.com)
• Senior Executive, HopeLink Corporation (http://www.hopelink.com)
... Among others.
Note:
Further information on these panelists, click on "June 18,
2002 Interactive Panel Discussion" on the Center's Web site
(http://www.worldinternetcenter.com/Programs_and_Pubs/index.htm).
REGISTRATION
AND FURTHER INFORMATION
Registration is not necessary, but highly recommended
due to limited seating. To register, send your name, title, company
name, telephone number, and email address to:
Ms. Claire Kahrobaie
Manager, Client Services
Silicon Valley World Internet Center
T: 650.462.9800
E: mailto:kahrobaie@worldinternetcenter.com
EXECUTIVE SEMINAR: TUESDAY,
JUNE 25, 2002
"Winning with Limited Marketing Resources: Maximizing the True
Cost of Marketing (TCM)"
By Mr. Ross Halleck, President, Halleck &
By Mr. Ian Cheeseman, President, LVA Corporate Communications
4:00 - 6:00 p.m. Reception follows. Invitation-only. Limit: 40 participants.
This invitation-only
Executive Seminar, in conjunction with Halleck (one of the Center's
Knowledge Network Partners) and LVA Corporate Communications, focuses
on providing marketing executives with the appropriate tools to
be able to:
• Calculate
total cost of marketing (TCM).
• Reduce TCM cost.
• Increase the strength of marketing efforts for competitive
advantage.
• Build stronger customer relationships through a consistent
and persistent brand experience.
Participants
will also learn:
• The latest market development -- Integrated
Marketing Groups (IMG) -- and why it is important.
• How to continue to get the best from your limited marketing
staff and resources.
Marketing budgets
are being slashed, internal marketing professionals are being eliminated
to reduce head count, and the competition is getting fiercer. Traditional
advertising agencies have a limited focus with a bias toward specific
media, yet, freelance and independent talent requires tighter management
by internal resources that do not exist. Marketing in this environment
requires an understanding of TCM to be successful. In fact, the
only survivors will be those who affect the greatest effectiveness
and efficiency in communicating their value proposition.
During the previous
boom economy, trend was to hire the best of breed in all disciplines
of marketing services. The return on those investments, especially
in today's economy, cast doubt on the wisdom of this course. With
the plethora of media choices on the part of companies, not to speak
of the overwhelming selection of brands available in every category
in B2C and B2B, selecting multiple agencies creates tremendous managerial
challenges, not to mention tremendous waste and overlap.
An IMG can provide
a company with a non-biased approach to the right mix of media for
greatest impact and return for its marketing dollar. Incorporating
strategic services (positioning and brand strategy), PR, interactive
graphics, Web site development, and advertising, an IMG can take
a marketing strategy from concept to execution in record time. More
importantly, having each component of the media mix align with and
support the others, builds stronger brands and drives greater ROI.
ABOUT
THE SEMINAR PRESENTERS
ROSS HALLECK
Ross Halleck founded Halleck (http://www.halleck.com)
in January of 1980 as one of the preeminent creative service firms
in Silicon Valley. Since its inception, Ross has translated corporate
marketing objectives into highly effective communications solutions.
In 1993, Ross integrated the World Wide Web into its mix of marketing
support services. This included pioneering the branding of Web sites,
developing site architecture, and the strategic implementation of
the technology to accomplish marketing objectives. Halleck's first
client in this arena was Netscape. Throughout its history, Halleck
has been on the cutting-edge of sophisticated marketing techniques,
strategies and technologies. Halleck became one of the first creative
service agencies to integrate relationship marketing strategies
into its business model. Companies such as Hewlett-Packard, Agilent,
Con Agra, Edify Corp., and Sun have extended their relationships
with Halleck in the interest of providing brand communications that
leverage all touchpoints to build more consistent, more personal,
and more profitable relationships between their clients and their
customers. Mr. Halleck's strategic thinking, design excellence and
unique implementation of technology has earned him B2B Magazine's
Top 100 Award for 2001. Mr. Halleck sits on the Advisory Boards
of the Silicon Valley World Internet Center and Diamondhead Ventures.
IAN
CHEESEMAN
Ian
Cheeseman is President of LVA Corporate Communications, a specialized
communications agency established in 1990 that provides public relations
and communication solutions to B2B technology clients, ranging from
start-ups to multi-billion dollar corporations. LVA provides public
relations strategy planning, consulting and implementation; media
relations; industry analyst relations; corporate communication support;
and crisis management. Its clients include Fujitsu Holdings, Fujitsu
Software, Legato, LSI Logic Storage Systems, Sophos, InfiniCon,
RPA Engineering, and PWS International. Mr. Cheeseman has spent
22 years in the communications industry as a journalist and public
relations executive. A former Senior Vice President at CS Communications
and Director, Corporate Communications for American Express Company,
Mr. Cheeseman has extensive experience in creating and executing
communications strategies for a variety of US and European corporations.
Mr. Cheeseman spent one year working on issues for the European
Commission at the Centre de Calcul in Luxembourg. Prior to moving
to the United States, he was a Managing Partner at one of the UK's
leading high tech and financial PR consultancies. He is a former
editor-in-chief of Computer News, a 100,000 circulation weekly newspaper
for the UK computer industry. He has also held senior management
and consulting positions in the data processing industry.
FOR
FURTHER INFORMATION
This
is an invitation-only program. Those interested in possible participation
and are director- and executive-level marketing representatives
of mid-sized companies (please no start-ups), send your name, title,
company, company Web site, email address, and telephone number to:
Dr. Venilde
Jeronimo
Senior Director, Client Services
Silicon Valley World Internet Center
T: 650.462.9800
mailto:venilde@worldinternetcenter.com
EXECUTIVE SEMINAR:
WEDNESDAY, JULY 17, 2002
"Survival Strategies: Converging Resources To Create &
Retain Customer Value"
By an IP Convergence Expert and a Cable & Wireless
Executive
4:00 - 6:00 p.m. Invitation-only. Limit: 40 participants.
This Seminar is tailored to future Cable & Wireless partners.
At this Seminar,
participants will increase their knowledge on how enterprise networks
are evolving towards the widespread deployment of IP; how solutions
from Cable & Wireless are specifically designed to simplify
and facilitate the IP networking migration; and about C&W's
Solutions Partner Program and becoming a partner.
BENEFITS
OF ATTENDING
• Increase knowledge on the widespread deployment of IP,
the factors driving convergence, and resulting benefits of convergence
from an industry expert.
• Learn about C&W's Solutions Partner Program directly
from Cable & Wireless.
• Interact with C&W to discuss a possible partnership as
a C&W Partner.
• Participants able to network with one another at the post-Seminar
reception over light hors d'oeuvres and wine.
FOR
FURTHER INFORMATION & POSSIBLE PARTICIPATION
This is an invitation-only program. Those interested
in possible participation and who meet the requirement below, please
send your name, title, company, company Web site, email address,
and telephone number to:
Dr. Venilde
Jeronimo
Senior Director, Client Services
Silicon Valley World Internet Center
T: 650.462.9800
E: mailto:venilde@worldinternetcenter.com
PARTICIPATION
REQUIREMENTS
Those who may be considered for participation include
representatives from the following types of companies (definitions
below):
• Convergent VARs
• System/Network Integrators
• Network Solution Provider/Networking Technologies Solution
Providers
• VOIP Integrators
• Web Integrators
• IT Consultancies
• Vertical Market VARs
• VAR 500
Fulfill
the following requirements:
• Cisco Certified (including AVVID Certification)
• Older than 2 years (not in start-up phase).
• Focused on selling LAN/WAN solutions with minimum 25% WAN
• 60% or more revenue comes from 500+ employees.
• A national or regional solution provider organization. (Footprint
should match or compliment C&W's network.)
• Strong technical sales support and marketing support to sales
staff.
• 50+ employees total.
• VAR's minimum annual revenue: $20-30 million.
• Customers are medium-large companies with 250+seats minimum.
• IP/Hosting primary focus.
• Back office capabilities to take on billing and first-line
customer support.
Definition
of participant profile:
• Convergent VARs: organizations that provide
services around information technology including convergence solutions.
Rather than specializing in hardware or software sales, these companies
derive the majority of their revenues from services billed on a
recurring basis.
• System / Network Integrators: combination of professional
services and expertise in hardware, software, and communications
technologies. Maintains full financial and performance responsibilities
for the entire project from design to post-implementation stages.
• Network Solution Provider / Networking Technologies Solution
Providers: organizations that specialize in network and system design
installation, but do not have strong focus on software customization,
application software, or software support. (Looking specifically
at applications developers, especially those that write applications
around AVVID.)
• Web Integrators and IT Consultancies: those that focus on
multiple IP solutions sales.
• Vertical market VARs: such as those focusing on financial
services customers.
• VAR 500: organizations listed by VAR Business magazine that
sell to Fortune 500 clients and offer full integration capabilities.
Note:
Please note that the following types of organizations ARE NOT of
interest:
• Sell
mainly to the state or federal government.
• Sell mainly hardware.
• Are in the start up phase.
• Focus only on the small- to medium-sized business market
sector.
• Voice agents.
JOIN US FOR OUR WEEKLY PUB
Come join us for our weekly Pub every Thursday from
5:00 - 7:00 p.m.
The Pub Talk
begins at 6 p.m. The Pub gathers 80-100 mid- to high-level executives
every week and, as always, is a great place to come and meet people
from the Silicon Valley and all over the world. Representatives
from small start-ups and major companies to venture capital and
academic join in the exchange at the Center's Pub. It's...
--- The best
reason to take off work early on Thursdays ---
For directions,
please visit http://www.worldinternetcenter.com
and click on directions.
The dress is
casual and there is no fee to attend. Just bring your good ideas!
Companies with
an interest in giving a Pub Talk or obtaining additional information
about current Center programs and services should contact Dr. Venilde
Jeronimo, the Center's Senior Director, Client Services (mailto:venilde@worldinternetcenter.com).
For inquiries
about upcoming Center programs, send an email to mailto:venilde@worldinternetcenter.com
For further
information on the Center's Sponsors and Knowledge Network Partners,
visit their Web sites:
EXECUTIVE
SPONSORS
• Amdocs, Inc. http://www.amdocs.com
• Cable & Wireless http://www.cw.com
• Deutsche Telekom http://www.dtag.de/english/index.htm
• Fujitsu http://www.fujitsu.com
• IBM Corporation http://www.ibm.com
• SAP http://www.mysap.com
• Sun Microsystems http://www.sun.com
KNOWLEDGE
NETWORK PARTNERS
• Halleck http://www.halleck.com
• IC Growth, Inc. http://www.icgrowth.com
• Internet Wire http://www.internetwire.com
To join our community, click on this link: http://center.infopoint.com/join.php
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