AT
THE CENTER
The electronic newsletter of the
Silicon Valley World Internet Center
Tuesday, January 29, 2002
The Silicon
Valley World Internet Center thanks its Sponsors for their continuing
support:
EXECUTIVE
SPONSORS
Amdocs, Inc. Cable & Wireless
Deutsche Telekom Fujitsu IBM Corporation
SAP Sun Microsystems
KNOWLEDGE
NETWORK PARTNERS
Halleck IC Growth, Inc.
Internet Wire
Check out the
Center's Web site: http://www.worldinternetcenter.com
Past copies
of newsletters and directions to the Center are available on the
Web site.
All programs
are held at the Center unless otherwise noted.
CABLE & WIRELESS ANNOUNCEMENT:
JANUARY 2002
Cable & Wireless eMessaging Solutions.
For more information: (http://www.cw.com/th_03.asp?ID=ems_us).
POST-PUB SUMMARY:
THURSDAY, JANUARY 24, 2001
"Launch Into The New Year!: Welcome Halleck as Center's Newest Knowledge
Network Partner"
A list of the answers to the question, "What are your
pain points around marketing and branding?" asked during the evening
can be found below.
PUB: THURSDAY,
JANUARY 31, 2002
"Just Say It! An Integrated Voice Services Platform"
By Dr. Peter D. Olson, President & Chief Executive Officer,
Voice Access Technologies, Inc.
Open to the Public. No fee. 5:00 - 7:00 p.m. Pub Talk at 6:00 p.m.
EXECUTIVE BRIEFING
& TECH DEMO: THURSDAY, FEBRUARY 7, 2002
"IBM's Life Sciences DiscoveryLink Solution & eBusiness: An Overview
and Possible Partnering Opportunities with IBM"
By Dr. Prasad Kodali, Worldwide Technical Program Manager
of Life Sciences DiscoveryLink Solution, IBM Corporation
Open to the Public. No fee. 4:00 - 5:00 p.m.
Pre-registration highly recommended due to limited seating.
PUB: THURSDAY,
FEBRUARY 7, 2002
"Life Sciences and eBusiness: An IBM Perspective"
By Dr. Prasad Kodali, Worldwide Technical Program Manager
of Life Sciences DiscoveryLink Solution, IBM Corporation
Open to the Public. No fee. 5:00 - 7:00 p.m. Pub Talk at 6:00 p.m.
WORKING GROUP MEETING:
THURSDAY, FEBRUARY 14, 2002
"Data to Cash: Feedback Loop for Business Decisions"
First meeting of a Working Group on "Dynamic Information
Integration: The Role of the Feedback Loop"
Invitation-only. No fee. 4:00 - 6:30 p.m.
NO PUB: THURSDAY, FEBRUARY 14, 2002
Due to Valentine's Day, there will NOT be a Pub this
week. Happy Valentine's Day! Pub will resume on Thursday, February
21, 2002.
CENTER ANNOUNCEMENT:
WINTER 2002
Showcase Your Company at the Center's Thursday Pub
Winter 2002 Company Showcase: Mobility and Information Management:
Metaware for 2002 & Beyond
Fee: $1,500. A special time-restricted offer to companies associated
with the Center's Community.
CABLE & WIRELESS ANNOUNCEMENT:
JANUARY 2002
Cable & Wireless eMessaging Solutions.
For more information: (http://www.cw.com/th_03.asp?ID=ems_us).
Cable & Wireless, an Executive Sponsor of the Center, would like
for your business to run more efficiently with eMessaging Solutions
provided by Cable & Wireless.
Communicate more effectively via eMail - keep in touch with customers,
prospects, shareholders or any other community with Cable & Wireless
eMessaging Solutions. Cable & Wireless has the capacity to handle
your largest eMail broadcasts by providing personalization tools
to create messages that build a one-to-one relationship with your
audience as well as having the accountability of the industry's
most comprehensive delivery reports, allowing maximum reach with
minimum expense.
FOR FURTHER INFORMATION
For further information, please visit the following:
http://www.cw.com/th_03.asp?ID=ems_us
POST-PUB SUMMARY:
THURSDAY, JANUARY 24, 2001
"Launch Into The New Year!: Welcome Halleck as Center's Newest Knowledge
Network Partner"
A list of the answers to the question, "What are your
pain points around marketing and branding?" asked during the evening
can be found below.
At the January 24 Pub, the Center announced both a new Knowledge
Network Partner, Halleck, and its new corporate identity designed
by Halleck. In order to set the mood for the Pub talk Mr. Halleck
gave on the importance of branding and marketing, attendees were
asked to answer the question upon arrival, "What are your pain points
around marketing and branding?" Found below, we would like to share
their answers with the Center's online community.
WHAT ARE YOUR PAIN POINTS AROUND MARKETING
AND BRANDING?
Who is the customer?
A brand must be managed! Too many amateurs who don't manage
the brand
Only when it does not work!
Cost and time to market
Target-market value proposition
Finding a unique value proposition
We have no budget for either!
We do not have any money for it!
No money or focus
Finding a message that resonates
Too much jargon
When you brand something really well and bad customer service
messes it up
Cost/recall value
Defining appropriate metrics for ROI measurement
Selling ROI to upper management
Customers/clients are deluged more than ever with so much
information that is difficult to break through the clutter and stand
out
COMDEX!
Lack of focus
Not enough clients with budget
Getting your money's worth -- more good customers at a reasonable
cost
Cost efficiency -- ROI
Identifying niche
Know which part of a comprehensive marketing and branding
campaign actually works
Brand loyalty
Research is important and many do not spend time and money
to back up intuition
Naive expectations
Small budget
Do not know how
No money
Clients think branding is just a tag line
Distinguishing clearly your offering from your competitors'
(not too technical; not too fluffy)
Lack of international audience
Details
Slow dissemination rates and a crowded market
Integrating products from various divisions for better customer
outcomes
No appreciation for the bottom-line value of branding and
marketing by the top guys
How to measure the financial value of a brand
Few marketers know what they are doing
Delivering the message in a simple format
The cost of creating a brand
Hard to get busy peoples' attention
No-name outfits could not afford it
NOTE: Also, At the Pub last
week, Halleck had several examples of their work on display at the
Center. If you took the large books accidently that were on display,
we would appreciate it if you could return them to the Center.
PUB: THURSDAY,
JANUARY 31, 2002
"Just Say It! An Integrated Voice Services Platform"
By Dr. Peter D. Olson, President & Chief Executive Officer,
Voice Access Technologies, Inc.
Open to the Public. No fee. 5:00 - 7:00 p.m. Pub Talk at 6:00 p.m.
At this Pub, come hear how Voice Access Technologies has created
a standards-based open environment for deploying next generation
telephony applications, enabling integrated speech-recognition capability
from any communications device. The company's integrated voice platform
contains core application modules for voice dialing, auto attendant,
voice grams, voice driven email, and text messaging that can be
customized solutions for industry specific applications.
ABOUT PETER D. OLSON
Veteran entrepreneur, investor, and technologist Dr.
Peter D. Olson brings more than a quarter century of experience
in the technology industry to Voice Access Technologies as its Chief
Executive Officer. He combines deep, first-hand knowledge of voice-data
technologies with entrepreneurial savvy. Over the past 30 years,
Dr. Olson has founded four profitable technology companies-System
Industries, Octel Communications, Flycast Communications, and Telocity.
At Octel, he was instrumental in developing the technology that
enabled voice applications and opened the market for service providers
to offer enhanced voice services. Dr. Olson worked with co-founder
Bob Cohn to build Octel into the industry leader of voice messaging
systems in the enterprise and service provider markets with annual
sales of more than $600 million. The Company was acquired by Lucent
in 1997 for $1.8 billion. As founding investor at Flycast (now Engage),
he helped formulate the business and technology strategy that led
to the marketing solutions company's rapid growth and acquisition
by CMGI. for $1.8 billion in 1999. A Telocity co-founder, Dr. Olson
was the high-speed DSL provider's CEO during the first two years
of successful growth. After recruiting Patti Hart, former COO of
Sprint Long Distance, to take over the CEO role, Olson continued
to lead Telocity's technology strategy as EVP and CTO. Telocity
was acquired by GM Hughes/DirecTV for $179 million in 2000. Dr.
Olson holds a Ph.D. in operations research from Stanford University
and has been an instructor at the Stanford Business School.
ABOUT VOICE ACCESS TECHNOLGIES, INC.
Voice Access Technologies (http://www.voice-access.com)
has developed a carrier class, standards-based voice application
networking platform. This integrated voice services platform supports
multimodal delivery of voice activated applications aimed at cost
reduction and operational efficiency in enterprise and service provider
environments. These include integrated messaging applications initiated
through verbal commands and interactive voice response systems used
in customer call center environments. "Just Say It!" is an integrated
voice platform that contains core application modules for voice
dialing, auto attendant, voice grams, voice driven email, and text
messaging that can be customized for industry specific applications.
FURTHER INFORMATON
For further information on Voice Access Technologies,
please contact:
Dr. Peter D. Olson
President & Chief Executive Officer
Voice Access Technologies, Inc.
170 Knowles Drive, Suite 200
Los Gatos, CA 95032
T: 408.866.1048 ext. 166
F: 408.866.1049
Em: mailto:polson@voice-access.com
EXECUTIVE BRIEFING
& TECH DEMO: THURSDAY, FEBRUARY 7, 2002
"IBM's Life Sciences DiscoveryLink Solution & eBusiness: An Overview
and Possible Partnering Opportunities with IBM"
By Dr. Prasad Kodali, Worldwide Technical Program Manager
of Life Sciences DiscoveryLink Solution, IBM Corporation
Open to the Public. No fee. 4:00 - 5:00 p.m.
Pre-registration highly recommended due to limited seating.
At this Executive Briefing and Tech Demo, Dr. Kodali will give
an overview of IBM's Life Sciences DiscoveryLink Solution and explain
how your company can benefit from such a solution. Also, come learn
about strategic partner opportunities with IBM Life Sciences, dedicated
to rapidly bringing leading-edge technology out of the laboratory
and into the marketplace for customers and business partners in
the fields of pharmaceutical research, biotechnology, genomics,
proteomics, health care, and academic research.
Those who attend this program are invited to stay at the Center
for the weekly Pub to talk with Dr. Kodali and network with those
in attendance from 5:00 to 7:00 p.m.
ABOUT IBM LIFE SCIENCES SOLUTIONS
The IBM Life Sciences Solutions Business Unit (http://www-3.ibm.com/solutions/lifesciences/about.html)
provides the IT infrastructure that researchers in biotechnology,
pharmaceutical research, genomics, proteomics, and healthcare need
to turn data into scientific discovery and new treatments for disease.
Backed by a world-class research team, IBM offers integrated solutions
for the laboratory in the areas of:
Scalable, high-performance computing
Flexible, fast-recovery storage
Data integration tools that permit single-query access across
multiple data sources
Knowledge management products and services
Secure, open-architecture, scalable eBusiness infrastructure
REGISTRATION
Due to limited seating, pre-registration is highly
recommended, but not required. To register for this program, send
your name, title, company name, telephone number, and email to:
Ms. Glenda Garcia
Operations Assistant
Em: mailto:garcia@worldinternetcenter.com
PUB: THURSDAY,
FEBRUARY 7, 2002
"Life Sciences and eBusiness: An IBM Perspective"
By Dr. Prasad Kodali, Worldwide Technical Program Manager
of Life Sciences DiscoveryLink SolutionS, IBM Corporation
Open to the Public. No fee. 5:00 - 7:00 p.m. Pub Talk at 6:00 p.m.
Dr. Kodali's talk will provide an look into the IBM Life Sciences
Solutions Business Unit which is rapidly bringing leading-edge technology
out of the laboratory and into the marketplace for customers and
business partners in the fields of pharmaceutical research, biotechnology,
genomics, proteomics, health care and academic research.
ABOUT IBM LIFE SCIENCES SOLUTIONS
The IBM Life Sciences Solutions Business Unit (http://www-3.ibm.com/solutions/lifesciences/about.html)
provides the IT infrastructure that researchers in biotechnology,
pharmaceutical research, genomics, proteomics, and healthcare need
to turn data into scientific discovery and new treatments for disease.
Backed by a world-class research team, IBM offers integrated solutions
for the laboratory in the areas of:
Scalable, high-performance computing
Flexible, fast-recovery storage
Data integration tools that permit single-query access across
multiple data sources
Knowledge management products and services
Secure, open-architecture, scalable eBusiness infrastructure
WORKING GROUP MEETING:
THURSDAY, FEBRUARY 14, 2002
"Data to Cash: Feedback Loop for Business Decisions"
First meeting of a Working Group on "Dynamic Information
Integration: The Role of the Feedback Loop"
Invitation-only. No fee. 4:00 - 6:30 p.m.
As a result of a series of programs last fall, the Center is hosting
a Working Group this winter and spring on "Dynamic Information Integration:
The Role of the Feedback Loop." A group of 12 invited participants
will analyze and discuss various aspects of dynamic information
integration over the next several months, including:
The role and importance of explicit models
How to achieve a working feedback loop
Existing technologies and components
Relevant standards
FIRST WORKING GROUP MEETING
The first Working Group meeting on February 14 will
focus on "Data to Cash: Feedback Loop for Business Decisions." So
far decision support systems do not have a well-defined feedback
loop about the success or failure and the impact of a business decision.
These and other questions will be discussed, over wine and light
hors d'oeuvres:
How can we integrate this feedback loop of results and
impact of business decisions into the systems to optimize future
decision process?
Is this just another data source we have to integrate or
do we have to go step by step back along the line knowledge to information
to data?
How can we describe the success of business decisions?
In which way can we handle the dynamic nature of the result
of a business decision (a decision can be successful in the short
term but may have a negative long-term impact)?
FOR FURTHER INFORMATION
For further information on this program, please contact:
Dr. Venilde Jeronimo
Senior Director of Client Services
Em: mailto:venilde@worldinternetcenter.com
CENTER ANNOUNCEMENT:
WINTER 2002
Showcase Your Company at the
Center's Thursday Pub
Winter 2002 Company Showcase: Mobility and Information
Management: Metaware for 2002 & Beyond
Fee: $1,500. A special time-restricted offer to companies associated
with the Center's Community.
The Silicon Valley World Internet Center is offering metaware-related
companies (those with applications, tools, and frameworks that attack
the complexity of enterprise information management) the opportunity
to showcase themselves during Winter 2002 at the Center's Thursday
Pub -- a serious, weekly networking event for mid- to high-level
executives, technologists, and investors in the bay area. The fee
of $1,500 includes promotional activities on behalf of the company
and other benefits. This is a special, time-restricted offer, reduced
from the normal Pub Talk fee of $2,500. There is LIMITED availability
for a few companies to present their metaware.
Companies with an interest should submit an executive summary
with contact information to:
Dr. Venilde Jeronimo
Senior Director of Client Services
Em: mailto:venilde@worldinternetcenter.com
SHOWCASE FOCUS
Chief Information Officers have a tough time these
days managing an enterprise's information infrastructure as information
needs grow increasingly complex.
For one thing, the velocity of information has increased with
new software packages and business processes being implemented to
offer realtime data availability. The challenge of maintaining such
realtime information -- that is complete, current, and consistent
across different IT systems -- is significant. It requires a major
overhaul of an enterprise's information infrastructure. At the same
time, the "walls" of enterprises are falling; that is, software-enabled
intra-enterprise collaboration cuts across functional silos. Business
partners, vendors, and customers are allowed selective access to
and control over the enterprise's resources, linked by collaborative
commerce, supply-chain optimization, and other applications. Furthermore,
handheld and mobile devices are proliferating with most of us depending
on cell phones, personal digital assistants, or other "smart" gadgets
to keep us plugged in. Taken together, these developments add up
to some major headaches for the IT department.
To manage this complexity, what infrastructure, applications,
tools, and frameworks -- "metaware" -- exist that will restore order
and remove some of the complexity?
What metaware needs to be developed?
"Simplicity" and "integration" are hot concepts for 2002.
How are these concepts being incorporated with metaware?
Are Web Services and Extensible Markup Language (XML) enabling
the distribution of intelligence across the network?
Recent market developments are targeting such questions. Companies
like Ipedo with its XML database and XML cache are achieving performance
improvement over relational database approaches in achieving dynamic,
personalized content across the network. KnowNow and Kenamea are
creating "application routers" for a world in which Web services
are the default mechanism for business-to-business (B2B) collaboration.
Centerpost, a metaware company addressing the application layer
by hiding the complexity involved in managing heterogeneous devices
or transport layers, lets customers manage customer relationships
easily across platforms by defining the interaction and the expected
actions and letting Centerpost worry about the rest of it. Not surprising,
Microsoft is trying to become a standard fixture of the XML Web
services infrastructure through its .Net and HailStorm initiatives
while Sun Microsystems is focusingon Sun ONE (Open Net Environment).
SHOWCASE BENEFITS & DELIVERABLES
The market is wide open. How is your company addressing
the above-related questions? By introducing your metaware-related
application, tool, or framework that attacks the complexity of enterprise
information management, to the Center's community, your company
will benefit from the following:
Promote Pub Talk in the Center's eNewsletter for three weeks.
Listing includes, title, summary, name and bio of presenter, and
information on the company (including a link to the company's URL),
and any company contact information. Newsletter goes out to 5,500+
individuals.
Promote of Pub Talk on Center's Website. Pub Talk will be
posted for three weeks on the home page and from then on archived
in the Programs section on the Center's Web site, accessible to
anyone viewing Center past programs.
Promote company collaterals and materials, including powerpoint
presentation delivered at the Pub Talk in PDF format, on Center's
Website alongside the Pub Talk announcement.
Promote Pub Talk two weeks prior to the Pub date at the
Center's weekly Pub.
Company presentation at the Center, delivered to 80-100
key executives, technologists, and investors from Silicon Valley
(and from elsewhere).
Q&A with and feedback from those in attendance.
Marketing collaterals distributed during the evening.
Attendance by company representatives, networking the crowd
during the two hours to generate leads for business opportunities.
Invitations from the Center to companies from the Pub company's
database to attend, if appropriate.
Wine and non-alcoholic beverages as well as finger foods
served during the evening.
Set-up and cleaning fees.
JOIN US FOR OUR WEEKLY PUB
Come join us for our weekly Pub every Thursday from
5:00 - 7:00 p.m.
The Pub Talk begins at 6 p.m. The Pub gathers 80-100 mid- to high-level
executives every week and, as always, is a great place to come and
meet people from the Silicon Valley and all over the world. Representatives
from small start-ups and major companies to venture capital and
academic join in the exchange at the Center's Pub. It's...
--- The best reason to take off work early on Thursdays ---
For directions, please visit http://www.worldinternetcenter.com
and click on directions.
The dress is casual and there is no fee to attend. Just bring
your good ideas!
Companies with an interest in giving a Pub Talk should contact
Venilde Jeronimo, Senior Director of Client Services (mailto:venilde@worldinternetcenter.com).
For inquiries about upcoming Center programs, send an email to
mailto:venilde@worldinternetcenter.com
To unsubscribe from this eNewsletter, contact Ms. Glenda Garcia
at mailto:garcia@worldinternetcenter.com
For further information
on the Center's Sponsors and Knowledge Network Partners, visit their
Web sites:
EXECUTIVE
SPONSORS
Amdocs, Inc. http://www.amdocs.com
Cable & Wireless http://www.cw.com
Deutsche Telekom http://www.dtag.de/english/index.htm
Fujitsu http://www.fujitsu.com
IBM Corporation http://www.ibm.com
SAP http://www.mysap.com
Sun Microsystems http://www.sun.com
KNOWLEDGE
NETWORK PARTNERS
Halleck http://www.halleck.com
IC Growth, Inc. http://www.icgrowth.com
Internet Wire http://www.internetwire.com
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