AT
THE CENTER
The electronic newsletter of the
Silicon Valley World Internet Center
Tuesday, January 15, 2002
The Silicon
Valley World Internet Center thanks its Sponsors for their continuing
support:
EXECUTIVE
SPONSORS
Amdocs, Inc. Cable & Wireless
Deutsche Telekom Fujitsu IBM Corporation
SAP Sun Microsystems
KNOWLEDGE
NETWORK PARTNERS
Halleck IC Growth, Inc.
Internet Wire
Check out the
Center's Web site: http://www.worldinternetcenter.com
Past copies
of newsletters and directions to the Center are available on the
Web site.
All programs
are held at the Center unless otherwise noted.
CHALLENGE-THE-EXPERT:
TUESDAY, JANUARY 15, 2002
"IBM's Portal Strategy: Portal Website Directions & Partnering Opportunities"
By Mr. Larry Bowden, Vice President, e-Portal Solutions,
IBM Corporation
Open to the Public. $20 fee.
Registration & Networking: 5:00 - 6:00 p.m.
Program6:00 - 8:00 p.m.
Beverage and light food will be served.
EXECUTIVE
SEMINAR: TUESDAY, JANUARY 22, 2002
"Converting Brand Equity into Shareholder Value"
Part of a Seminar Series on "Growing Intellectual Capital
Assets---A Revolution in Management"
By Mr. Don Presson, President, IC Growth, Inc. &
By Mr. Ross Halleck, Chief Executive Officer, Halleck
Invitation-only. No fee. 6:00 - 8:00 p.m.
FIRST
PUB OF 2002: THURSDAY, JANUARY 24, 2002
"Launch Into The New Year! : New Look, New Directions, New Opportunities"
By Dr. Susan Duggan, Chief Executive Officer,
Silicon Valley World Internet Center
Open to the Public. No fee. 5:00 - 7:00 p.m. Pub Talk at 6:00 p.m.
CHALLENGE-THE-EXPERT:
TUESDAY, JANUARY 15, 2002
"IBM's Portal Strategy: Portal Website Directions & Partnering Opportunities"
By Mr. Larry Bowden, Vice President, e-Portal Solutions,
IBM Corporation
Open to the Public. $20 fee.
5:00 - 6:00 p.m.: Registration & Networking.
6:00 - 8:00 p.m.: Program. Beverage and light food will be served.
Registration highly recommended due to limited seating.
At this program,
Challenge-the-Expert, come hear about IBM's portal strategy during
the first hour from Mr. Bowden. Audience participants, during the
second hour, will have the opportunity to interact with Mr. Bowden
and question him on how IBM can assist your company with its Web
site and portal needs. Partnering opportunities with IBM will also
be highlighted during the evening.
ABOUT
LARRY BOWDEN
Larry Bowden is Vice President, e-Portal Solutions,
IBM Corporation, where he is responsible for leading IBM's Portal
strategy, development, marketing, partnerships, and services. Prior
to taking on his current role, Mr. Bowden was director of development
for IBM Content Management products at Santa Teresa Laboratories
where he directed a virtual development laboratory distributed across
several large and small development sites and a significant work
from home population. Previously, he was IBM Director of Marketing
for Data Management where he focused on launching IBM Business Intelligence,
Document Management, and DB2 Universal Database initiatives.
A native of
California, Mr. Bowden first began working for IBM in San Jose as
a Co-Op out of high school and was hired into IBM Research after
benefiting from the IBM education programs to acquire his college
training while working full time for IBM. He holds a Bachelor of
Science degree in engineering and Master of Business Administration,
both from the University of Denver. He currently works out of the
Silicon Valley area in the IBM Santa Teresa facility.
ABOUT
IBM
IBM (http://www.ibm.com)
strives to lead in the creation, development and manufacture of
the industry's most advanced information technologies, including
computer systems, software, networking systems, storage devices,
and microelectronics. IBM's worldwide network of solutions and service
professionals translate these advanced technologies into business
value for its customers.
REGISTRATION
Registration by email is no longer being accepted.
Those interested in attending should come to the Center this evening
and register at the door.
EXECUTIVE SEMINAR:
TUESDAY, JANUARY 22, 2002
"Converting Brand Equity into Shareholder Value"
Part of a Seminar Series on "Growing Intellectual Capital
Assets---A Revolution in Management"
By Mr. Don Presson, President, IC Growth, Inc. &
By Mr. Ross Halleck, Chief Executive Officer, Halleck
Invitation-only. No fee. 6:00 - 8:00 p.m.
Value today
is created primarily from the growth of an organization's intellectual
capital assets (ICAs). Yet, management methodologies around ICAs
have evolved slowly. In conjunction with IC Growth, the Center is
offering a Seminar Series "Growing Intellectual Capital Assets---A
Revolution in Management," focused on converting ICAs to shareholder
value. The Seminar Series will cover intellectual capital assets,
including intellectual property, customer capital, organizational
capital, and branding.
The first Seminar
on January 22 focuses on branding as an intellectual capital asset.
It will be presented by Halleck, Silicon Valley's preeminent creative
services agency that works with companies to build lasting brand
relationships with their customers, along with I.C. Growth.
DESCRIPTION
In the latter part of the last century, intangible
assets became responsible for creating more value than tangible
assets in the overall economy. During the Dot.com era, however,
"Brand Building" developed an unfortunate association with "Burn
Rate." In truth, when considering real companies that provide real
value to their constituents, brand equity can be demonstrated to
enhance shareholder value measurably.
Brand is ultimately
the price someone is willing to pay for a good or service over and
above the price with no brand. Every organization, from its initial
beginnings to a mature multi-billion dollar enterprise, must develop
a brand strategy.
BENEFITS
FROM PARTICIPATION
Key benefits of this seminar include:
How
a Brand Strategy is instrumental to managing intangible assets;
How
Brand Strategy can be converted into an intellectual capital asset
called brand equity; and
How
to grow brand equity and measure its impact on shareholder value.
FOR
FURTHER INFORMATION
This invitation-only seminar is intended for senior
executives in both management and marketing who are responsible
for delivering increasing value to their shareholders, employees,
and customers.
For further information on this program, contact:
Ms. Susan Barich
Director of Communications
E: mailto:barich@worldinternetcenter.com
FIRST PUB OF 2002:
THURSDAY, JANUARY 24, 2002
"Launch Into The New Year!: New Look, New Directions, New Opportunities"
By Dr. Susan Duggan, Chief Executive Officer, Silicon
Valley World Internet Center
Open to the Public. No fee. 5:00 - 7:00 p.m. Pub Talk at 6:00 p.m.
Come join the
Center as it launches into the New Year with a new look, new offerings
to business clients, and new directions for collaboration. The Center
powers into 2002 welcoming its Executive Sponsors, potential partners,
and clients to a special "Pub" evening. This is a great time to
become acquainted with the powerful Knowledge Network behind the
Center. Innovative small technology companies join in with medium
and large producers of technology to launch the new year of productive
knowledge exchange around eBusiness, Internet infrastructure, and
mobile communications. Come meet the partners of the Center, including
the Center's newest Knowledge Network Partner, Halleck.
JOIN US FOR OUR WEEKLY PUB
Come join us for our weekly Pub every Thursday from
5:00 - 7:00 p.m.
The Pub Talk
begins at 6 p.m. The Pub gathers 80-100 mid- to high-level executives
every week and, as always, is a great place to come and meet people
from the Silicon Valley and all over the world. Representatives
from small start-ups and major companies to venture capital and
academic join in the exchange at the Center's Pub. It's...
--- The best
reason to take off work early on Thursdays ---
For directions,
please visit http://www.worldinternetcenter.com
and click on directions.
The dress is
casual and there is no fee to attend. Just bring your good ideas!
Companies with
an interest in giving a Pub Talk should contact
Venilde Jeronimo, the Center's Director of Programs (mailto:venilde@worldinternetcenter.com).
For inquiries
about upcoming Center programs, send an email to mailto:venilde@worldinternetcenter.com
To unsubscribe
from this eNewsletter, contact Ms. Glenda Garcia at mailto:garcia@worldinternetcenter.com
For further
information on the Center's Sponsors and Knowledge Network Partners,
visit their Web sites:
EXECUTIVE
SPONSORS
Amdocs, Inc. http://www.amdocs.com
Cable & Wireless http://www.cw.com
Deutsche Telekom http://www.dtag.de/english/index.htm
Fujitsu http://www.fujitsu.com
IBM Corporation http://www.ibm.com
SAP http://www.mysap.com
Sun Microsystems http://www.sun.com
KNOWLEDGE
NETWORK PARTNERS
Halleck http://www.halleck.com
IC Growth, Inc. http://www.icgrowth.com
Internet Wire http://www.internetwire.com
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