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AT THE CENTER
The electronic newsletter of the
Silicon Valley World Internet Center
Tuesday, January 15, 2002

 

The Silicon Valley World Internet Center thanks its Sponsors for their continuing support:

EXECUTIVE SPONSORS
• Amdocs, Inc. •• Cable & Wireless •• Deutsche Telekom •• Fujitsu •• IBM Corporation •• SAP •• Sun Microsystems •

KNOWLEDGE NETWORK PARTNERS
•• Halleck ••• IC Growth, Inc. ••• Internet Wire ••

Check out the Center's Web site: http://www.worldinternetcenter.com

Past copies of newsletters and directions to the Center are available on the Web site.

All programs are held at the Center unless otherwise noted.

CHALLENGE-THE-EXPERT: TUESDAY, JANUARY 15, 2002
"IBM's Portal Strategy: Portal Website Directions & Partnering Opportunities"
By Mr. Larry Bowden, Vice President, e-Portal Solutions, IBM Corporation
Open to the Public. $20 fee.
Registration & Networking: 5:00 - 6:00 p.m.
Program6:00 - 8:00 p.m.
Beverage and light food will be served.

EXECUTIVE SEMINAR: TUESDAY, JANUARY 22, 2002
"Converting Brand Equity into Shareholder Value"
Part of a Seminar Series on "Growing Intellectual Capital Assets---A Revolution in Management"
By Mr. Don Presson, President, IC Growth, Inc. &
By Mr. Ross Halleck, Chief Executive Officer, Halleck
Invitation-only. No fee. 6:00 - 8:00 p.m.

FIRST PUB OF 2002: THURSDAY, JANUARY 24, 2002
"Launch Into The New Year! : New Look, New Directions, New Opportunities"
By Dr. Susan Duggan, Chief Executive Officer,
Silicon Valley World Internet Center
Open to the Public. No fee. 5:00 - 7:00 p.m. Pub Talk at 6:00 p.m.

CHALLENGE-THE-EXPERT: TUESDAY, JANUARY 15, 2002
"IBM's Portal Strategy: Portal Website Directions & Partnering Opportunities"
By Mr. Larry Bowden, Vice President, e-Portal Solutions, IBM Corporation
Open to the Public. $20 fee.
5:00 - 6:00 p.m.: Registration & Networking.
6:00 - 8:00 p.m.: Program. Beverage and light food will be served. Registration highly recommended due to limited seating.

At this program, Challenge-the-Expert, come hear about IBM's portal strategy during the first hour from Mr. Bowden. Audience participants, during the second hour, will have the opportunity to interact with Mr. Bowden and question him on how IBM can assist your company with its Web site and portal needs. Partnering opportunities with IBM will also be highlighted during the evening.

ABOUT LARRY BOWDEN
Larry Bowden is Vice President, e-Portal Solutions, IBM Corporation, where he is responsible for leading IBM's Portal strategy, development, marketing, partnerships, and services. Prior to taking on his current role, Mr. Bowden was director of development for IBM Content Management products at Santa Teresa Laboratories where he directed a virtual development laboratory distributed across several large and small development sites and a significant work from home population. Previously, he was IBM Director of Marketing for Data Management where he focused on launching IBM Business Intelligence, Document Management, and DB2 Universal Database initiatives.

A native of California, Mr. Bowden first began working for IBM in San Jose as a Co-Op out of high school and was hired into IBM Research after benefiting from the IBM education programs to acquire his college training while working full time for IBM. He holds a Bachelor of Science degree in engineering and Master of Business Administration, both from the University of Denver. He currently works out of the Silicon Valley area in the IBM Santa Teresa facility.

ABOUT IBM
IBM (http://www.ibm.com) strives to lead in the creation, development and manufacture of the industry's most advanced information technologies, including computer systems, software, networking systems, storage devices, and microelectronics. IBM's worldwide network of solutions and service professionals translate these advanced technologies into business value for its customers.

REGISTRATION
Registration by email is no longer being accepted. Those interested in attending should come to the Center this evening and register at the door.


EXECUTIVE SEMINAR: TUESDAY, JANUARY 22, 2002
"Converting Brand Equity into Shareholder Value"
Part of a Seminar Series on "Growing Intellectual Capital Assets---A Revolution in Management"
By Mr. Don Presson, President, IC Growth, Inc. &
By Mr. Ross Halleck, Chief Executive Officer, Halleck
Invitation-only. No fee. 6:00 - 8:00 p.m.

Value today is created primarily from the growth of an organization's intellectual capital assets (ICAs). Yet, management methodologies around ICAs have evolved slowly. In conjunction with IC Growth, the Center is offering a Seminar Series "Growing Intellectual Capital Assets---A Revolution in Management," focused on converting ICAs to shareholder value. The Seminar Series will cover intellectual capital assets, including intellectual property, customer capital, organizational capital, and branding.

The first Seminar on January 22 focuses on branding as an intellectual capital asset. It will be presented by Halleck, Silicon Valley's preeminent creative services agency that works with companies to build lasting brand relationships with their customers, along with I.C. Growth.

DESCRIPTION
In the latter part of the last century, intangible assets became responsible for creating more value than tangible assets in the overall economy. During the Dot.com era, however, "Brand Building" developed an unfortunate association with "Burn Rate." In truth, when considering real companies that provide real value to their constituents, brand equity can be demonstrated to enhance shareholder value measurably.

Brand is ultimately the price someone is willing to pay for a good or service over and above the price with no brand. Every organization, from its initial beginnings to a mature multi-billion dollar enterprise, must develop a brand strategy.

BENEFITS FROM PARTICIPATION
Key benefits of this seminar include:

• How a Brand Strategy is instrumental to managing intangible assets;

• How Brand Strategy can be converted into an intellectual capital asset called brand equity; and

• How to grow brand equity and measure its impact on shareholder value.

FOR FURTHER INFORMATION
This invitation-only seminar is intended for senior executives in both management and marketing who are responsible for delivering increasing value to their shareholders, employees, and customers.
For further information on this program, contact:

Ms. Susan Barich
Director of Communications
E: mailto:barich@worldinternetcenter.com


FIRST PUB OF 2002: THURSDAY, JANUARY 24, 2002
"Launch Into The New Year!: New Look, New Directions, New Opportunities"
By Dr. Susan Duggan, Chief Executive Officer, Silicon Valley World Internet Center
Open to the Public. No fee. 5:00 - 7:00 p.m. Pub Talk at 6:00 p.m.

Come join the Center as it launches into the New Year with a new look, new offerings to business clients, and new directions for collaboration. The Center powers into 2002 welcoming its Executive Sponsors, potential partners, and clients to a special "Pub" evening. This is a great time to become acquainted with the powerful Knowledge Network behind the Center. Innovative small technology companies join in with medium and large producers of technology to launch the new year of productive knowledge exchange around eBusiness, Internet infrastructure, and mobile communications. Come meet the partners of the Center, including the Center's newest Knowledge Network Partner, Halleck.


JOIN US FOR OUR WEEKLY PUB
Come join us for our weekly Pub every Thursday from 5:00 - 7:00 p.m.

The Pub Talk begins at 6 p.m. The Pub gathers 80-100 mid- to high-level executives every week and, as always, is a great place to come and meet people from the Silicon Valley and all over the world. Representatives from small start-ups and major companies to venture capital and academic join in the exchange at the Center's Pub. It's...

--- The best reason to take off work early on Thursdays ---

For directions, please visit http://www.worldinternetcenter.com and click on directions.

The dress is casual and there is no fee to attend. Just bring your good ideas!

Companies with an interest in giving a Pub Talk should contact
Venilde Jeronimo, the Center's Director of Programs (mailto:venilde@worldinternetcenter.com).

For inquiries about upcoming Center programs, send an email to mailto:venilde@worldinternetcenter.com

To unsubscribe from this eNewsletter, contact Ms. Glenda Garcia at mailto:garcia@worldinternetcenter.com

For further information on the Center's Sponsors and Knowledge Network Partners, visit their Web sites:

EXECUTIVE SPONSORS
• Amdocs, Inc. http://www.amdocs.com
• Cable & Wireless http://www.cw.com
• Deutsche Telekom http://www.dtag.de/english/index.htm
• Fujitsu http://www.fujitsu.com
• IBM Corporation http://www.ibm.com
• SAP http://www.mysap.com
• Sun Microsystems http://www.sun.com

KNOWLEDGE NETWORK PARTNERS
• Halleck http://www.halleck.com
• IC Growth, Inc. http://www.icgrowth.com
• Internet Wire http://www.internetwire.com

 

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