AT
THE CENTER
The electronic newsletter of the
Silicon Valley World Internet Center
Tuesday,January 8, 2002
The Silicon
Valley World Internet Center thanks its Sponsors for their continuing
support:
EXECUTIVE
SPONSORS
Amdocs, Inc. Cable & Wireless
Deutsche Telekom Fujitsu IBM Corporation
SAP Sun Microsystems
KNOWLEDGE
NETWORK PARTNERS
Halleck IC Growth, Inc.
Internet Wire
Check out the
Center's Web site: http://www.worldinternetcenter.com
Past copies
of newsletters and directions to the Center are available on the
Web site.
All programs
are held at the Center unless otherwise noted.
CHALLENGE-THE-EXPERT:
TUESDAY, JANUARY 15, 2002
"IBM's Portal Strategy: Portal Website Directions & Partnering Opportunities"
By Mr. Larry Bowden, Vice President, e-Portal Solutions,
IBM Corporation
Open to the Public. $20 fee.
Registration & Networking: 5:00 - 6:00 p.m.
Program: 6:00 - 8:00 p.m.
Beverage and light food will be served.
EXECUTIVE SEMINAR:
TUESDAY, JANUARY 22, 2002
"Converting Brand Equity into Shareholder Value"
Part of a Seminar Series on "Growing Intellectual Capital
Assets---A Revolution in Management"
By Mr. Don Presson, President, IC Growth, Inc. &
By Mr. Ross Halleck, Chief Executive Officer, Halleck
Invitation-only. No fee. 6:00 - 8:00 p.m.
FIRST PUB OF 2002:
THURSDAY, JANUARY 24, 2002
"Launch Into The New Year! : New Look, New Directions, New Opportunities"
By Dr. Susan Duggan, Chief Executive Officer,
Silicon Valley World Internet Center
Open to the Public. No fee. 5:00 - 7:00 p.m. Pub Talk at 6:00 p.m.
CHALLENGE-THE-EXPERT:
TUESDAY, JANUARY 15, 2002
"IBM's Portal Strategy: Portal Website Directions & Partnering Opportunities"
By Mr. Larry Bowden, Vice President, e-Portal Solutions,
IBM Corporation
Open to the Public. $20 fee.
Registration & Networking: 5:00 - 6:00 p.m.
Program: 6:00 - 8:00 p.m.
Beverage and light food will be served. Registration highly recommended
due to limited seating.
At this program, Challenge-the-Expert, come hear about IBM's portal
strategy during the first hour from Mr. Bowden. Audience participants,
during the second hour, will have the opportunity to interact with
Mr. Bowden and question him on how IBM can assist your company with
its Web site and portal needs. Partnering opportunities with IBM
will also be highlighted during the evening.
ABOUT LARRY BOWDEN
Larry Bowden is Vice President, e-Portal Solutions,
IBM Corporation, where he is responsible for leading IBM's Portal
strategy, development, marketing, partnerships, and services. Prior
to taking on his current role, Mr. Bowden was director of development
for IBM Content Management products at Santa Teresa Laboratories
where he directed a virtual development laboratory distributed across
several large and small development sites and a significant work
from home population. Previously, he was IBM Director of Marketing
for Data Management where he focused on launching IBM Business Intelligence,
Document Management, and DB2 Universal Database initiatives.
A native of California, Mr. Bowden first began working for IBM
in San Jose as a Co-Op out of high school and was hired into IBM
Research after benefiting from the IBM education programs to acquire
his college training while working full time for IBM. He holds a
Bachelor of Science degree in engineering and Master of Business
Administration, both from the University of Denver. He currently
works out of the Silicon Valley area in the IBM Santa Teresa facility.
ABOUT IBM
IBM (http://www.ibm.com)
strives to lead in the creation, development and manufacture of
the industry's most advanced information technologies, including
computer systems, software, networking systems, storage devices,
and microelectronics. IBM's worldwide network of solutions and service
professionals translate these advanced technologies into business
value for its customers.
REGISTRATION
Due to limited seating, registration is highly recommended.
Send your name, title, company name, and email address to:
Ms. Glenda Garcia
Operations Assistant
mailto:garcia@worldinternetcenter.com
EXECUTIVE SEMINAR:
TUESDAY, JANUARY 22, 2002
"Converting Brand Equity into Shareholder Value"
Part of a Seminar Series on "Growing Intellectual Capital
Assets---A Revolution in Management"
By Mr. Don Presson, President, IC Growth, Inc. &
By Mr. Ross Halleck, Chief Executive Officer, Halleck
Invitation-only. No fee. 6:00 - 8:00 p.m.
Value today is created primarily from the growth of an organization's
intellectual capital assets (ICAs). Yet, management methodologies
around ICAs have evolved slowly. In conjunction with IC Growth,
the Center is offering a Seminar Series "Growing Intellectual Capital
Assets---A Revolution in Management," focused on converting ICAs
to shareholder value. The Seminar Series will cover intellectual
capital assets, including intellectual property, customer capital,
organizational capital, and branding.
The first Seminar on January 22 focuses on branding as an
intellectual capital asset. It will be presented by Halleck, Silicon
Valley's preeminent creative services agency that works with companies
to build lasting brand relationships with their customers, along
with I.C. Growth.
DESCRIPTION
In the latter part of the last century, intangible
assets became responsible for creating more value than tangible
assets in the overall economy. During the Dot.com era, however,
"Brand Building" developed an unfortunate association with "Burn
Rate." In truth, when considering real companies that provide real
value to their constituents, brand equity can be demonstrated to
enhance shareholder value measurably.
Brand is ultimately the price someone is willing to pay for a
good or service over and above the price with no brand. Every organization,
from its initial beginnings to a mature multi-billion dollar enterprise,
must develop a brand strategy.
BENEFITS FROM PARTICIPATION
Key benefits of this seminar include:
How a Brand Strategy is instrumental to managing intangible
assets;
How Brand Strategy can be converted into an intellectual
capital asset called brand equity; and
How to grow brand equity and measure its impact on shareholder
value.
FOR FURTHER INFORMATION
This invitation-only seminar is intended for senior
executives in both management and marketing who are responsible
for delivering increasing value to their shareholders, employees,
and customers. For further information on this program, contact:
Ms. Susan Barich
Director of Communications
E: mailto:barich@worldinternetcenter.com
FIRST PUB OF 2002:
THURSDAY, JANUARY 24, 2002
"Launch Into The New Year!: New Look, New Directions, New Opportunities"
By Dr. Susan Duggan, Chief Executive Officer, Silicon
Valley World Internet Center
Open to the Public. No fee. 5:00 - 7:00 p.m. Pub Talk at 6:00 p.m.
Come join the Center as it launches into the New Year with a new
look, new offerings to business clients, and new directions for
collaboration. The Center powers into 2002 welcoming its Executive
Sponsors, potential partners, and clients to a special "Pub" evening.
This is a great time to become acquainted with the powerful Knowledge
Network behind the Center. Innovative small technology companies
join in with medium and large producers of technology to launch
the new year of productive knowledge exchange around eBusiness,
Internet infrastructure, and mobile communications. Come meet the
partners of the Center, including the Center's newest Knowledge
Network Partner, Halleck.
JOIN US FOR OUR WEEKLY PUB
Come join us for our weekly Pub every Thursday from
5:00 - 7:00 p.m.
The Pub Talk begins at 6 p.m. The Pub gathers 80-100 mid- to high-level
executives every week and, as always, is a great place to come and
meet people from the Silicon Valley and all over the world. Representatives
from small start-ups and major companies to venture capital and
academic join in the exchange at the Center's Pub. It's...
--- The best reason to take off work early on Thursdays ---
For directions, please visit http://www.worldinternetcenter.com
and click on directions.
The dress is casual and there is no fee to attend. Just bring
your good ideas!
Companies with an interest in giving a Pub Talk should contact
Venilde Jeronimo, the Center's Director of Programs (mailto:venilde@worldinternetcenter.com).
For inquiries about upcoming Center programs, send an email to
mailto:venilde@worldinternetcenter.com
To unsubscribe from this eNewsletter, contact Ms. Glenda Garcia
at mailto:garcia@worldinternetcenter.com
EXECUTIVE
SPONSORS
Amdocs, Inc. http://www.amdocs.com
Cable & Wireless http://www.cw.com
Deutsche Telekom http://www.dtag.de/english/index.htm
Fujitsu http://www.fujitsu.com
IBM Corporation http://www.ibm.com
SAP http://www.mysap.com
Sun Microsystems http://www.sun.com
KNOWLEDGE
NETWORK PARTNERS
Halleck http://www.halleck.com
IC Growth, Inc. http://www.icgrowth.com
Internet Wire http://www.internetwire.com
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