AT THE CENTER
The electronic newsletter of the
Silicon Valley World Internet Center
Tuesday, April 16, 2002
The Silicon
Valley World Internet Center thanks its Sponsors for their continuing
support:
EXECUTIVE
SPONSORS
Amdocs, Inc. Cable & Wireless
Deutsche Telekom Fujitsu IBM Corporation
SAP Sun Microsystems
KNOWLEDGE
NETWORK PARTNERS
Halleck IC Growth, Inc.
Internet Wire
Check out the
Center's Web site: http://www.worldinternetcenter.com
Past copies
of newsletters and directions to the Center are available on the
Web site.
All programs
are held at the Center unless otherwise noted.
CABLE
& WIRELESS SURVEY
Complete the Cable & Wireless Web site Survey and
receive a $15 Amazon.com Gift Certificate.
IBM
ANNOUNCEMENT IBM DEVELOPERWORKS LIVE! TECHNICAL DEVELOPER CONFERENCE:
MAY 7 - 10, 2002
Moscone Center, San Francisco
For further information: (http://www.ibm.com/events/ibmdeveloperworkslive/r/expwd1).
CABLE
& WIRELESS ANNOUNCEMENT: JANUARY 2002
Cable & Wireless eMessaging Solutions.
For more information:
(http://www.cw.com/th_03.asp?ID=ems_us).
PUB
TALK: THURSDAY, APRIL 18, 2002
"For Better or Worse. . . PowerPoint is the Language of Business:
Some Tips on Using It to Your Advantage"
By Mr. Ross Halleck, Founder & Chief Executive Officer
&
Mr. Wayne Wright, Associate Creative Director, Halleck
Open to the Public. 5:00 - 7:00 p.m. The Pub talk begins at 6:00
p.m.
PUB
TALK: THURSDAY, APRIL 25, 2002
"Data Integration: The Gateway to Life Science Data and 'In-Silico'
Drug Discovery"
By Mr. Jeff Edwards, President & Chief Operating
Officer, geneticXchange
Open to the Public. 5:00 - 7:00 p.m. The Pub talk begins at 6:00
p.m.
WORKING
GROUP SESSION: TUESDAY, MAY 7, 2002
"Business Rules in Mapping"
Third session of a Working Group on "Dynamic
Information Integration"
Invitation-only. 3:00 - 5:30 p.m.
WORKING
GROUP SESSION: WEDNESDAY, MAY 8, 2002
"The Challenge for Biotech: Shaping the Future of Clinical
Trials"
Invitation-only.
3:00 - 5:30 p.m.
CABLE & WIRELESS SURVEY
Complete the Cable & Wireless Web site Survey and
receive a $15 Amazon.com Gift Certificate.
Cable and Wireless,
a sponsor of the Center, is in the process of developing a new Web
site. As part of the design process, Cable & Wireless is conducting
a survey to get feedback from a limited number of participants.
As part of the Center's community, we invite you to participate
in the survey and provide valuable feedback to one of the Center's
sponsors.
The online survey
takes 20 minutes to complete. As a thank you, you will receive a
gift certificate worth $15 to Amazon.com.
On behalf of
Cable & Wireless and the Center, many thanks!
TO
RECEIVE YOUR PASSWORD & FOR FURTHER INFORMATION
Those who participate will receive a password and a
Web site link to conduct the survey. For further information and/or
to participate in the survey, send your name, company, and email
to:
Ms. Claire Kahrobaie
Manager, Client Services
Silicon Valley World Internet Center
mailto:kahrobaie@worldinternetcenter.com
T: 650.462.9800
IBM ANNOUNCEMENT IBM DEVELOPERWORKS LIVE!
TECHNICAL DEVELOPER CONFERENCE: MAY 7 - 10, 2002
Moscone Center, San Francisco
For further information: (http://www.ibm.com/events/ibmdeveloperworkslive/r/expwd1).
CONFERENCE
INFORMATION
IBM developerWorks Live!, the Technical Developer Conference,
is being held at the Moscone Center in San Francisco May 7 - 10,
2002.
IBM developerWorks
Live! combines IBM's three most successful conferences:
WebSphere 2001
Lotus DevCon
Solutions 2001: The IBM Technical Developer Conference
At IBM developerWorks
Live!, you will attend one conference instead of three and still
benefit from the breadth of learning experiences you have previously
enjoyed. This saves you time and money in 2002.
This conference
will be a forum for IT executives and Web developers who are increasingly
becoming the decision makers within their organizations. With over
400 hours of technical sessions, hands-on labs, "Meet the Developers,"
birds-of-a-feather sessions, and expert speakers in the general
sessions, you will be provided with the tools you need to lead the
next generation of development.
There are over
200 sessions listed on the Agenda Builder. You may browse the information
as a guest, or using the ID and password received at registration
time, you may build your own personalized agenda for the conference.
http://developerworks.cybercentral.com/ibm0502/web/login.jsp
Also, while
you're at IBM developerWorks Live!, visit the Solutions Center --
a showcase of IBM e-Business technology and Business Partner solutions
and services. This outstanding information hub will provide you
the unique opportunity to see and touch the latest technology. We'll
also have system, Web, and solutions experts on hand, so you can
discuss issues important to you, one-on-one, and get the answers
you need. A list of sponsors and exhibitors can be found on the
conference Web site.
CONFERENCE
ENTERTAINMENT
And just for fun - developers Go Live! In a special
performance just for conference attendees, Smash Mouth is coming
home to the Bay Area where they got their start. It's the ultimate
San Francisco happening! Smash Mouth will perform all of their greatest
hits from their albums "Smash Mouth," "Astro Lounge," and "Fush
Yu Mang;" plus their award-winning hit, "I'm a Believer" from the
movie "Shrek."
CONFERENCE
REGISTRATION: SPECIAL DISCOUNT TO CENTER'S ONLINE COMMUNITY
There is a discount available to members of the Center's
online community. IBM invites you to register at the low price of
only $695.00 for the conference; $600 off the full conference price
of $1,295. (When you register, choose Option 2, "Enroll using a
pre-enrollment Code" and enter PW1C to indicate that you've been
offered this discount.) Register online today at: http://www.ibm.com/events/ibmdeveloperworkslive/r/expwd1
Come join us
in May!
CABLE & WIRELESS ANNOUNCEMENT: JANUARY
2002
Cable & Wireless eMessaging Solutions.
For more information: (http://www.cw.com/th_03.asp?ID=ems_us).
Cable & Wireless,
an Executive Sponsor of the Center, would like for your business
to run more efficiently with eMessaging Solutions provided by Cable
& Wireless.
Communicate
more effectively via eMail - keep in touch with customers, prospects,
shareholders or any other community with Cable & Wireless eMessaging
Solutions. Cable & Wireless has the capacity to handle your largest
eMail broadcasts by providing personalization tools to create messages
that build a one-to-one relationship with your audience as well
as having the accountability of the industry's most comprehensive
delivery reports, allowing maximum reach with minimum expense.
FOR
FURTHER INFORMATION, PLEASE VISIT THE FOLLOWING:
http://www.cw.com/th_03.asp?ID=ems_us
PUB TALK: THURSDAY, APRIL 18, 2002
"For Better or Worse. . . PowerPoint is the Language of Business:
Some Tips on Using It to Your Advantage"
By Mr. Ross Halleck, Founder & Chief Executive Officer
&
Mr. Wayne Wright, Associate Creative Director, Halleck
Open to the Public. 5:00 - 7:00 p.m. The Pub talk begins at 6:00
p.m.
PowerPoint has
become the de facto presentation software in the global business
environment. It is the vehicle used to communicate, educate, and
sell. Ironically, its ubiquity and enhanced features have not elevated
the quality of presentations and, hence, the results that people
could achieve. Poor presentations are responsible for opportunities
lost, brand equity eroded, and money wasted.
At this Pub
Talk, Halleck will illustrate some of the do's and don'ts that impact
the effectiveness of your PowerPoint presentations. Come learn how
to get the best out of this application and the wonders it could
do for your business success.
ABOUT
ROSS HALLECK
Ross Halleck, Chief Executive Officer, founded Halleck in
January of 1980 as one of the preeminent creative service firms
in Silicon Valley. Since its inception, Mr. Halleck has translated
corporate marketing objectives into highly effective communications
solutions. In 1993, Mr. Halleck integrated the World Wide Web into
its mix of marketing support services. This included pioneering
the branding of Web sites, developing site architecture, and the
strategic implementation of the technology to accomplish marketing
objectives. Halleck's first client in this arena was Netscape. Mr.
Halleck's strategic thinking, design excellence, and unique implementation
of technology earned him B to B Magazine's Top 100 Award for 2001.
He currently sits on the Advisory Boards of the Silicon Valley World
Internet Center and Diamondhead Ventures.
ABOUT
WAYNE WRIGHT
Wayne Wright, Associate Creative Director, is a native of
Silicon Valley who brings a combination of creative thinking and
exceptional technology skills to Halleck. He has been with Halleck
for 7 years, garnering numerous national awards for design and corporate
identity. A committed problem solver, Mr. Wright holds degrees in
both psychology and graphic design.
ABOUT
HALLECK
Halleck (http://www.halleck.com)
is a pre-eminent provider of brand communications services that
leverages all touchpoints to build more consistent, more personal,
and more profitable brand relationships with its clients. Halleck
is on the cutting-edge of providing its clients with sophisticated
marketing techniques, strategies, and technologies. Halleck is one
of the first creative service agencies to integrate relationship
marketing strategies into its business model.
FOR
FURTHER INFORMATION, PLEASE CONTACT:
Mr. Ross Halleck
Founder & Chief Executive Officer
Halleck
700 Welch Road, Suite 310
Palo Alto, CA 94304
T: 650.325.0707
F: 650.325.0738
E: mailto:ross@halleck.com
PUB TALK: THURSDAY, APRIL 25, 2002
"Data Integration: The Gateway to Life Science Data and 'In-Silico'
Drug Discovery"
By Mr. Jeff Edwards, President & Chief Operating
Officer, geneticXchange
Open to the Public. 5:00 - 7:00 p.m. The Pub talk begins at 6:00
p.m.
The bottleneck
in drug discovery has shifted from data collection to data integration
and analysis. In fact, poor data integration is seen as a key factor
reducing R&D productivity. Trying to solve the life science
data integration problem using traditional IT approaches is like
trying to fit a square peg into a round hole -- it doesnt
work. At this Pub, come learn how geneticXchange's K1 System is
providing a revolutionary way to solve this problem, enabling rapid
access to - and integration of - complex, dispersed scientific data.
The business results are accelerated time to market, reduced risk,
and elimination of a long-standing barrier to the drug discovery
process for biotech and pharmaceutical companies.
ABOUT
JEFF EDWARDS
Jeff Edwards is President and Chief Operating Officer of
geneticXchange, the leading provider of data integration solutions
for the biotech industry. Mr. Edwards has over 20 years of experience
in operations, sales, and marketing in the high-tech industry. He
began his career at IBM and has held executive positions with StorageTek
and with Hitachi Data Systems, where he built a $100 million business
unit as Vice President/General Manager. In addition, executives
from Fortune 500 companies such as Computer Associates and AT&T
have engaged Mr. Edwards to design various IT-based business models.
He holds a BA in business administration with graduate studies at
Northwestern University's J.L. Kellogg Graduate School of Management
in international marketing.
ABOUT
GENETICXCHANGE
Headquartered in Menlo Park, California, geneticXchange
(http://www.geneticXchange.com)
provides the only open system data integration platform to help
accelerate the drug discovery process. geneticXchange's powerful
K1 System software product provides rapid, real-time access to,
and integration of, complex dispersed scientific data. World leaders
such as the Genome Institute of Singapore and Genomics Collaborative,
Inc. leverage the K1 System to help realize the promise of 'in-silico'
drug discovery.
FOR
FURTHER INFORMATION, CONTACT:
Ms. Melanie Flanigan
Vice President, Marketing
geneticXchange
T: 650.321.9573 ext. 407
E: mailto:mflanigan@geneticxchange.com
WORKING GROUP SESSION: TUESDAY, MAY 7,
2002
"Business Rules in Mapping"
Third session of a Working Group on "Dynamic Information
Integration"
Invitation-only. 3:00 - 5:30 p.m.
As a result
of a series of programs last fall, the Center is hosting a Working
Group session during winter and spring 2002 on "Dynamic Information
Integration." A group of 10-12 continuing participants will
analyze and discuss various aspects of dynamic information integration
over the next several months, including:
The role
and importance of explicit models
How to achieve a working feedback loop
Existing technologies and components
Relevant standards
THIRD WORKING GROUP SESSION
The
third Working Group session on May 7 will focus on "Business
Rules in Mapping." When integrating systems and data, mapping
between taxonomies often becomes necessary. However, in some cases
a static mapping of objects in one taxonomy to objects in another
taxonomy is not sufficient. Rather, the case is that business rules
have to be applied during mapping. The following illustrates this
situation. A credit check is offered as a Web Service and requires
the DUNS number and credit amount as input parameters. An ERP system
with its own way of numbering customers will be calling the credit
check service. A mapping between the customer ID of the ERP system
and the DUNS number thus becomes necessary. But this simple, static
mapping may not be enough. For example, agreements may exist that
a parent company takes over payment responsibilities for certain
subsidiaries or different forms of bank guarantees are in place,
complicating the necessary mapping.
The following
questions -- among others -- will be discussed over wine and light
hors d'oeuvres:
Is there
a need for a generic solution to combine data mapping with business
rules? In what sort of situations is this needed?
Do systematic approaches to this problem exist?
How can rules be generated and maintained efficiently?
FOR
FURTHER INFORMATION
This
Working Group session is invitation-only. If you have an interest
in participating in this session and represent either academia or
an enduser company dealing with such issues, send your name, company,
bio, email, and telephone number to:
Dr. Venilde
Jeronimo
Senior Director, Client Services
Silicon Valley World Internet Center
mailto:venilde@worldinternetcenter.com
T: 650.462.9800
WORKING GROUP SESSION: WEDNESDAY, MAY 8,
2002
"The Challenge for Biotech: Shaping the Future
of Clinical Trials"
Invitation-only. 3:00 - 5:30 p.m.
Moderated by
Dr. C. Budd Colby, Colby Biomedical Consultants
The objective
of the Working Group session is to gather 8-10 thought leaders to
exchange knowledge on the pain points (challenges) currently faced
by biotech companies in structuring and processing clinical trials.
The solutions biotech companies are using to meet these challenges
will also be discussed as well as what critical technology solutions
are still needed.
The pace of
new drug development and rapid growth of biotech companies means
a surge in clinical trials -- the expensive and time consuming process
of testing medical drugs. Clinical trials, occurring in three overlapping
phases and last several years each, are used not only to demonstrate
the drug's efficacy, but also to determine its risks and side effects,
measure effective doses, test various methods for delivering the
drug, and even experiment with different manufacturing methods.
The right strategic business decisions and compliance with the U.S.
Food and Drug Administration's Center for Drug and Evaluation Research
(CDER) are key to the success of clinical trials, inevitably getting
new drugs to the U.S. market. With the rapid pace of new drug development
and plethora of biotech companies, what is the impact on the structure
and process of clinical trials?
The following
questions, among others, will be discussed at this Working Group
over wine and light hors d'oeuvres:
What
are the most felt pain points (challenges) faced by biotech companies
with structuring and processing clinical trials in:
1) Patient acquisition and case management;
2) Data acquisition, storage, retrieval, and mining; and
3) Data analysis.
What technology solutions are biotech companies using to
address these pain points?
What technology solutions are critically needed that to do
not currently exist?
FOR
FURTHER INFORMATION
This
Working Group session is invitation-only. Individuals who are interested
in possible participation and represent biotech companies that are
involved in clinical trials, send your name, company, bio, email,
and telephone number to:
Dr. Venilde
Jeronimo
Senior Director, Client Services
Silicon Valley World Internet Center
mailto:venilde@worldinternetcenter.com
T: 650.462.9800
Or
Ms. Claire Kahrobaie
Manager, Client Services
Silicon Valley World Internet Center
mailto:kahrobaie@worldinternetcenter.com
T: 650.462.9800
JOIN US FOR OUR WEEKLY PUB
Come join us for our weekly Pub every Thursday from
5:00 - 7:00 p.m.
The Pub Talk
begins at 6 p.m. The Pub gathers 80-100 mid- to high-level executives
every week and, as always, is a great place to come and meet people
from the Silicon Valley and all over the world. Representatives
from small start-ups and major companies to venture capital and
academic join in the exchange at the Center's Pub. It's...
--- The best
reason to take off work early on Thursdays ---
For directions,
please visit http://www.worldinternetcenter.com
and click on directions.
The dress is
casual and there is no fee to attend. Just bring your good ideas!
Companies with
an interest in giving a Pub Talk or obtaining additional information
about current Center services should contact Dr. Venilde Jeronimo,
Senior Director, Client Services (mailto:venilde@worldinternetcenter.com).
For inquiries
about upcoming Center programs, send an email to mailto:venilde@worldinternetcenter.com
The Silicon Valley World Internet Center thanks its Sponsors for
their continuing support:
EXECUTIVE
SPONSORS
Amdocs, Inc. http://www.amdocs.com
Cable & Wireless http://www.cw.com
Deutsche Telekom http://www.dtag.de/english/index.htm
Fujitsu http://www.fujitsu.com
IBM Corporation http://www.ibm.com
SAP http://www.mysap.com
Sun Microsystems http://www.sun.com
KNOWLEDGE
NETWORK PARTNERS
Halleck http://www.halleck.com
IC Growth, Inc. http://www.icgrowth.com
Internet Wire http://www.internetwire.com
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