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****************** AT THE CENTER ******************
The Silicon Valley World Internet Center thanks its Sponsors for their continuing support: EXECUTIVE SPONSORS * Amdocs, Inchttp://www.amdocs.com KNOWLEDGE NETWORK PARTNERS * Inclusion Inc.http://www.inclusion.net CHECK OUT OUR WEBSITE:http://www.worldinternetcenter.com Past copies of our newsletters and directions to the Center are available on the Web site. ALL PROGRAMS ARE HELD AT THE CENTER UNLESS OTHERWISE NOTED. *************************************** ***PUB: THURSDAY, SEPTEMBER 27, 2001 ***CANCELLED & TO BE RE-SCHEDULED: EXECUTIVE SEMINAR: WEDNESDAY,
OCTOBER 3, 2001
The mobile virtual network operator (MNVO) movement has taken place in Europe. Virgin Mobile, for instance, by reselling services of Orange and Vodafone, became the fastest growing provider of wireless services in the United Kingdom last year. Is the emergence of MVNOs capable of moving forward the mobile service business? This will be, no doubt, the talk over the next year. At this Think Tank Session, twenty participants will have the opportunity to discuss this movement with one another and exchange knowledge with one another on the following: * Will the MVNO development continue to be successful in Europe and catch on in the United States and Asia? * Will Virgin and other retailers building off their brands transform the economics of mobile business? * Will MVNOs squeeze out the traditional wireless companies, like Sprint PCS, AT&T Wireless, Verizon and VoiceStream Wireless? * What challenges exist for MVNOs partnering up with wireless providers for selling-up value-added services like mobile commerce? * What's the business model for MVNOs?
At this Pub Talk, Flipbook technology will be introduced as a new user interface that allows you to display content in a book and navigation formats. Mr. Peiser will demonstrate the advantages of producing catalogs, magazines, photo galleries, articles and books in an intuitive and user-friendly format that integrates with other Web technologies. ABOUT BOB PEISER Mr. Bob Peiser is E-Book Systems' Director of Strategic Partnerships. Previously, he worked in business development at iOwn.com, Align Risk Management and Wetfeet Press. Mr. Peiser also has experience in the financial sector with Fidelity Investments and Comerica Mortgage. Mr. Peiser holds degrees from the University of San Francisco and University of Massachusetts. ABOUT E-BOOK SYSTEMS E-Book Systems (http://www.ebooksys.com) is a Singapore-based software developer and marketer founded by Dr. Seng Beng Ho and Mr. Richard Wan in 1998. E-Book Systems offers a consumer retail product, Flipalbum 4.0 Suite, which is a top download on CNET and is available thought retail channels. The company is developing enterprise products for the Webmaster community. Currently, there are about one million users of flip technology. E-Book Systems has office locations in Santa Clara and Boston. FURTHER INFORMATION Mr. Bob Peiser
DUE TO AN UNEXPECTED CIRCUMSTANCE, THIS SEMINAR IS CANCELLED AND WILL BE RE-SCHEDULED. Further information in upcoming Center newsletters. Value today is created primarily from the growth of an organization's intellectual capital assets (ICAs). Yet, management methodologies around ICAs have evolved slowly. In conjunction with IC Growth, the Center is offering a Seminar Series "Growing Intellectual Capital Assets--A Revolution in Management," focused on converting ICAs to shareholder value. The Seminar Series will cover intellectual capital assets, including intellectual property, customer capital, organizational capital and branding. The first Seminar on October 3focuses on branding as an intellectual capital asset. It will be presented by Halleck Inc., Silicon Valley's preeminent creative services agency that works with companies to build lasting brand relationships with their customers, along with I.C. Growth. DESCRIPTION In the latter part of the last century, intangible assets became responsible for creating more value than tangible assets in the overall economy. During the Dot.com era, however, "Brand Building" developed an unfortunate association with "Burn Rate." In truth, when considering real companies that provide real value to their constituents, brand equity can be demonstrated to enhance shareholder value measurably. Brand is ultimately the price someone is willing to pay for a good or service over and above the price with no brand. Every organization, from its initial beginnings to a mature multi-billion dollar enterprise, must develop a brand strategy. BENEFITS FROM PARTICIPATION Key learning's of this seminar will include: * How a Brand Strategy is instrumental to managing intangible assets; * How Brand Strategy can be converted into an intellectual capital asset called brand equity; and * How to grow brand equity and measure the concomitant shareholder value. *************************************** The Pub Talk begins at 6 p.m. The Pub gathers 80-100 mid- to high-level executives every week and, as always, is a great place to come and meet people from the Silicon Valley and all over the world. Representatives from small start-ups and major companies to venture capital and academic join in the exchange at the Center's Pub. It's...
For directions, please visit http://www.worldinternetcenter.com and click on directions. The dress is casual and there is no fee to attend. Just bring your good ideas! Companies with an interest in giving a Pub Talk should contact
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