****************** AT THE CENTER ******************
************* The electronic newsletter of the ***********
*********** Silicon Valley World Internet
Center **********
************** Tuesday, September 25, 2001 ***********
The Silicon Valley World Internet Center thanks its Sponsors for
their continuing support:
EXECUTIVE SPONSORS
* Amdocs, Inchttp://www.amdocs.com
* Cable & Wirelesshttp://www.cw.com
* Deutsche Telekomhttp://www.dtag.de/english/index.htm
* Fujitsuhttp://www.fujitsu.com
* IBM Corporationhttp://www.ibm.com
* SAPhttp://www.mysap.com
* Sun Microsystemshttp://www.sun.com
KNOWLEDGE NETWORK PARTNERS
* Inclusion Inc.http://www.inclusion.net
* Internet Wire.http://www.internetwire.com
* High Performance Resources.http://www.hpresources.com
CHECK OUT OUR WEBSITE:http://www.worldinternetcenter.com
Past copies of our newsletters and directions to the Center are
available on the Web site.
ALL PROGRAMS ARE HELD AT THE CENTER UNLESS OTHERWISE NOTED.
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***PUB: THURSDAY, SEPTEMBER 20, 2001
"Mobile Virtual Network Operators & The Future Of Mobile Business:
Off To The Races Or Back To The Starting Gate?"
Invitation-only. 8:00 a.m. - 1:00 p.m.
Participation for this program is now full.
***PUB: THURSDAY, SEPTEMBER 27, 2001
"Create Flipbooks On Your Web Site"
By Mr. Bob Peiser, Director of Strategic Partnerships, E-Books
Systems, Inc.
Open to the Public. No fee. 5:00 - 7:00 p.m. Pub Talk at 6:00 p.m.
***CANCELLED & TO BE RE-SCHEDULED: EXECUTIVE SEMINAR: WEDNESDAY,
OCTOBER 3, 2001
"Converting Brand Equity Into Shareholder Value"
Part of a Seminar Series on "Growing Intellectual Capital Assets--A
Revolution In Management"
By Mr. Don Presson, President, IC Growth, Inc. &
By Mr. Ross Halleck, Chief Executive Officer, Halleck, Inc.
5:00 - 6:00 p.m. Registration and Networking
6:00 - 8:00 p.m. Seminar Registration necessary. Limit of 40 participants.
$10 fee. (No fee to Center Sponsors.)
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***THINK TANK SESSION, WEDNESDAY, SEPTEMBER 26, 2001
"Mobile Virtual Network Operators & The Future Of Mobile Business:
Off to the Races Or Back To The Starting Gate?"
Invitation-only. 8:00 a.m. - 1:00 p.m.
Participation for this program is now full.
The mobile virtual network operator (MNVO) movement has taken
place in Europe. Virgin Mobile, for instance, by reselling services
of Orange and Vodafone, became the fastest growing provider of wireless
services in the United Kingdom last year. Is the emergence of MVNOs
capable of moving forward the mobile service business? This will
be, no doubt, the talk over the next year. At this Think Tank Session,
twenty participants will have the opportunity to discuss this movement
with one another and exchange knowledge with one another on the
following:
* Will the MVNO development continue to be successful in Europe
and catch on in the United States and Asia?
* Will Virgin and other retailers building off their brands transform
the economics of mobile business?
* Will MVNOs squeeze out the traditional wireless companies, like
Sprint PCS, AT&T Wireless, Verizon and VoiceStream Wireless?
* What challenges exist for MVNOs partnering up with wireless
providers for selling-up value-added services like mobile commerce?
* What's the business model for MVNOs?
***************************************
***PUB: THURSDAY, SEPTEMBER 27, 2001
"Create Flipbooks On Your Web Site"
By Mr. Bob Peiser, Director of Strategic Partnerships, E-Books
Systems, Inc.
Open to the Public. No fee. 5:00 - 7:00 p.m. Pub Talk at 6:00 p.m.
At this Pub Talk, Flipbook technology will be introduced as a
new user interface that allows you to display content in a book
and navigation formats. Mr. Peiser will demonstrate the advantages
of producing catalogs, magazines, photo galleries, articles and
books in an intuitive and user-friendly format that integrates with
other Web technologies.
ABOUT BOB PEISER
Mr. Bob Peiser is E-Book Systems' Director of Strategic Partnerships.
Previously, he worked in business development at iOwn.com, Align
Risk Management and Wetfeet Press. Mr. Peiser also has experience
in the financial sector with Fidelity Investments and Comerica Mortgage.
Mr. Peiser holds degrees from the University of San Francisco and
University of Massachusetts.
ABOUT E-BOOK SYSTEMS
E-Book Systems (http://www.ebooksys.com)
is a Singapore-based software developer and marketer founded by
Dr. Seng Beng Ho and Mr. Richard Wan in 1998. E-Book Systems offers
a consumer retail product, Flipalbum 4.0 Suite, which is a top download
on CNET and is available thought retail channels. The company is
developing enterprise products for the Webmaster community. Currently,
there are about one million users of flip technology. E-Book Systems
has office locations in Santa Clara and Boston.
FURTHER INFORMATION
Mr. Bob Peiser
Director of Strategic Partnerships, E-Book Systems
T: 408.919.6675
mailto:bob.peiser@ebooksys.com
http://www.flipviewer.com
http://www.flipalbum.com
http://www.fliplibrary.com
****************************************
***CANCELLED & TO BE RE-SCHEDULED: EXECUTIVE SEMINAR: WEDNESDAY,
OCTOBER 3, 2001
"Converting Brand Equity Into Shareholder Value"
Part of a Seminar Series on "Growing Intellectual Capital Assets--A
Revolution in Management"
By Mr. Don Presson, President, IC Growth, Inc. &
By Mr. Ross Halleck, Chief Executive Officer, Halleck, Inc.
5:00 - 6:00 p.m. Registration and Networking
6:00 - 8:00 p.m. Seminar Registration necessary.
Limit of 40 participants. $10 fee. (No fee to Center Sponsors.)
DUE TO AN UNEXPECTED CIRCUMSTANCE, THIS SEMINAR IS CANCELLED AND
WILL BE RE-SCHEDULED. Further information in upcoming Center newsletters.
Value today is created primarily from the growth of an organization's
intellectual capital assets (ICAs). Yet, management methodologies
around ICAs have evolved slowly. In conjunction with IC Growth,
the Center is offering a Seminar Series "Growing Intellectual Capital
Assets--A Revolution in Management," focused on converting ICAs
to shareholder value. The Seminar Series will cover intellectual
capital assets, including intellectual property, customer capital,
organizational capital and branding.
The first Seminar on October 3focuses on branding as an intellectual
capital asset. It will be presented by Halleck Inc., Silicon Valley's
preeminent creative services agency that works with companies to
build lasting brand relationships with their customers, along with
I.C. Growth.
DESCRIPTION
In the latter part of the last century, intangible assets became
responsible for creating more value than tangible assets in the
overall economy. During the Dot.com era, however, "Brand Building"
developed an unfortunate association with "Burn Rate." In truth,
when considering real companies that provide real value to their
constituents, brand equity can be demonstrated to enhance shareholder
value measurably.
Brand is ultimately the price someone is willing to pay for a
good or service over and above the price with no brand. Every organization,
from its initial beginnings to a mature multi-billion dollar enterprise,
must develop a brand strategy.
BENEFITS FROM PARTICIPATION
Key learning's of this seminar will include:
* How a Brand Strategy is instrumental to managing intangible
assets;
* How Brand Strategy can be converted into an intellectual capital
asset called brand equity; and
* How to grow brand equity and measure the concomitant shareholder
value.
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***JOIN US FOR OUR WEEKLY PUB
Come join us for our weekly Pub every Thursday from 5:00 -
7:00 p.m.
The Pub Talk begins at 6 p.m. The Pub gathers 80-100 mid- to high-level
executives every week and, as always, is a great place to come and
meet people from the Silicon Valley and all over the world. Representatives
from small start-ups and major companies to venture capital and
academic join in the exchange at the Center's Pub. It's...
--- The best reason to take off work early on Thursdays ---
For directions, please visit http://www.worldinternetcenter.com
and click on directions.
The dress is casual and there is no fee to attend. Just bring
your good ideas!
Companies with an interest in giving a Pub Talk should contact
Venilde Jeronimo, the Center's Director of Programs (mailto:venilde@worldinternetcenter.com).
To unsubscribe from this eNewsletter: click: http://thecenter.inclusion.net/thecenter/preferences.html
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