****************** AT THE CENTER ******************
************* The electronic newsletter of the ***********
*********** Silicon Valley World Internet
Center **********
*************** Tuesday, October 2, 2001 *************
The Silicon Valley World Internet Center thanks its Sponsors for
their continuing support:
EXECUTIVE SPONSORS
* Amdocs, Inchttp://www.amdocs.com
* Cable & Wirelesshttp://www.cw.com
* Deutsche Telekomhttp://www.dtag.de/english/index.htm
* Fujitsuhttp://www.fujitsu.com
* IBM Corporationhttp://www.ibm.com
* SAPhttp://www.mysap.com
* Sun Microsystemshttp://www.sun.com
KNOWLEDGE NETWORK PARTNERS
* Inclusion Inc.http://www.inclusion.net
* Internet Wire.http://www.internetwire.com
* High Performance Resources.http://www.hpresources.com
CHECK OUT OUR WEBSITE:http://www.worldinternetcenter.com
Past copies of our newsletters and directions to the Center are
available on the Web site.
ALL PROGRAMS ARE HELD AT THE CENTER UNLESS OTHERWISE NOTED.
***************************************
***SUMMARY: THINK TANK SESSION, WEDNESDAY
SEPTEMBER 26, 2001
"Mobile Virtual Network Operators (MVNOs) & the Future of Mobile
Business: Off to the Races or Back to the Starting Gate?"
See summary below. Longer summary available
in PDF format under the September 26th program listing: http://www.worldinternetcenter.com/Programs_and_Pubs/index.html
***CENTER APOLOGY FOR MISDIRECTED EMAIL TO ITS ONLINE COMMUNITY:
MONDAY & TUESDAY, OCTOBER 1 - 2, 2001
Center apologizes for email sent in error to Center online community
members.
***PUB: THURSDAY, OCTOBER 4, 2001
"Next Generation Mobile Content Delivery"
By Mr. Rick Brennan, President & Chief Executive Officer, SoftSource
Corporation
Open to the Public. No fee. 5:00 - 7:00 p.m. Pub Talk at 6:00 p.m.
***2-DAY IBM Linux COURSE: MONDAY & TUESDAY
OCTOBER 8 - 9, 2001
"Getting Started with Linux and IBM e-business Software and Servers"
Location: IBM Education Center F16, IBM Corporation, San Francisco.
Further information below.
NOTE: This is not a Center program or held at the Center.
***TECH DEMO: THURSDAY, OCTOBER 11, 2001
"Linux: An Overview of Tools, Middleware, and Hardware with a Demonstration
of Selected IBM Offerings"
By Mr. Steve Curtis, Marketing Manager, Linux Solutions Marketing,
IBM Software Group
Open to the Public. No fee. 4:00 - 5:00 p.m.
Registration not necessary but highly recommended.
Registration information below.
***PUB: THURSDAY, OCTOBER 11, 2001
"Linux: IBM's Strategy and Delivery on that Strategy"
By Mr. Steve Curtis, Marketing Manager, Linux Solutions Marketing,
IBM Software Group
Open to the Public. No fee. 5:00 - 7:00 p.m.
***SYMPOSIUM: TUESDAY, OCTOBER 16, 2001
"The Use of RFID Tag Technologies for Supply Chain Management in
the AUTO Industry"
Part of a Symposia Series on The Future of Realtime Location
Systems (RTLS)
Invitation-only. 4:00 - 6:00 p.m.
Information below for possible participation.
***SYMPOSIUM: WEDNESDAY, OCTOBER 17, 2001
"The Use of RFID Tag Technologies for Supply Chain Management in
the DEFENSE Industry"
Part of a Symposium Series on The Future of Realtime Location
Systems (RTLS)
Invitation-only. 4:00 - 6:00 p.m.
Information below for possible participation.
***CHALLENGE-THE-EXPERT: TUESDAY, NOVEMBER 27, 2001
"Net Attitude"
From IBM's Internet guru -- a revolutionary approach to instilling
a Web-savvy culture throughout your organization
By Mr. John M. Patrick, Vice President, Internet Technology, IBM
Corporation
Open to the Public. $20 fee, payable in cash or check day of program.
5:00 - 6:00: Registration & networking
6:00 - 8:00 p.m. Presentation and Q&A/interactive discussion with
audience participants.
REGISTRATION HIGHLY RECOMMENDED due to limited seating.
Registration & further information below.
Location: Vintage Room, Stanford Barn, Palo Alto. (Behind the California
Cafe and below the Center at the Stanford Barn.)
***************************************
***CENTER APOLOGY FOR MISDIRECTED EMAIL TO ITS ONLINE COMMUNITY:
TUESDAY, OCTOBER 2, 2001
Center apologizes for email sent in error to Center online community
members. To the members of the Center's online community: Yesterday
and today, you mistakenly received email from the Center regarding
some of its online Workplaces. Please accept our apologies for the
inconvenience caused by these errors. Thank you for your patience
and understanding on this matter.
-- The Center Staff
***************************************
***SUMMARY: THINK TANK SESSION, WEDNESDAY
SEPTEMBER 26, 2001
"Mobile Virtual Network Operators (MVNOs) & the Future of Mobile
Business: Off to the Races or Back to the Starting Gate?"
See summary below.
Longer summary available in PDF format under the September 26th
program listing: http://www.worldinternetcenter.com/Programs_and_Pubs/index.html
The Center would like to thank Robert Noakes (an independent consultant)
who, once again, brilliantly facilitated this Think Tank Session;
and Patric Carlsson (Principal at Research|Strategy|Business) for
his thought-provoking presentation with a global perspective on
the MVNO development, including Virgin Mobile's market activities.
The Center would also like to acknowledge the high level contributions
from the twenty-two participants!
A short summary is below. The full proceedings from this Think
Tank Session will be available on the Center's Web site within 3-4
weeks.
SUMMARY
The Silicon Valley World Internet Center held a Think Tank Session
on the future of mobile business, addressing specifically the emergence
of Mobile Virtual Network Operators (MVNOs) and whether MVNOs are
capable of moving forward the mobile service business in the United
States. At this Session, twenty-two participants discussed this
movement and its impact on telcos.
For the purpose of the day's discussion, the following was used
as the MVNO working definition:
"In its simplest form, a MNVO is a mobile wireless service provider
of voice and data services that uses (or leases capacity of) the
wireless communications network of a third-party carrier."
Participants identified both the facilitating factors and the
challenges for MVNO business models. Overall, the group agreed that
highly focused branding and marketing are key to successful MVNO
adoption along with a clear understanding of consumer needs and
their wireless usage patterns. The participants emphasized that
the first to market will have a competitive advantage and be in
the best position to take advantage of opportunities for revenue
generation through marketing and sales of products associated with
highly known brands, including Virgin, CNN, and MTV. Participants
at the Session currently working with large telcos in Europe, Asia
and the U.S. reinforced that telcos are committed to the MVNO model
with or without brand-related partners. As is well known, telcos
have crossed the proverbial Rubicon (Julius Ceasar) in the costly
purchases of capacity, especially 3G, and are committed to recouping
these investments. The opportunities that arise from entering the
MVNO market provide an alternate to telcos to generate revenue and
cash flow, for instance, by leasing infrastructure capacity and
revenue sharing from service-partnering. Overall, telcos have an
incentive to enter this space from a customer perspective. As customers
move from MVNO to MVNO (for example, from Virgin to MTV), the telco
retains that customer through the services of the MVNO.
A PERSPECTIVE ON GLOBAL DEVELOPMENTS
Think Tank facilitator Robert Noakes opened the Session, including
a brief discussion of the MVNO working definition. Although the
MVNO working definition was based on 2.5G and 3G broadband networks,
the group touched upon the incorporation of other networks such
as 802.11. The ubiquitous development of the wireless space will
involve the interoperability of networks along with a device capable
of accessing all of these networks. For the purpose of the Session,
2.5G and 3G remained the underlying assumption for the day's MVNO
discussion.
Patric Carlsson from Research|Strategy|Business sparked off the
day's discussion with a presentation on MVNO global developments,
starting off with aspects of the MVNO business model(s) and concluding
with current market developments in Europe, Asia and the United
States. (Refer to Carlsson's PowerPoint presentation for full details.)
While the European market is not homogenous, it can be characterized
with at least 10 highly penetrated mobile markets, four to five
infrastructure carriers, the incorporation of standards (GSM/GPRS)
with international roaming and interoperability, and from 2 to 6
MVNOs in each of the 10 mobile markets. Voice and data are the main
markets in Europe. In Asia, the MVNO market development is not as
visible as in Europe. For the most part, Virgin Mobile is the pioneer
in the Asian market. The opportunity for customer churn is low.
There is, however, high potential for new markets, but in some areas
there is no infrastructure in place, which creates the challenge.
In the U.S., WorldCom can be considered a MVNO as it does not own
any of its infrastructure, but leases it from carriers. The MVNO
market in the U.S. is purely data with providers such as GoAmerica,
Motient, Palm.net and OmniSky. Carlsson emphasized that U.S. carriers
are, indeed, upgrading their networks. The latter is especially
true on the East Coast, however, devices are yet to be marketed.
VIRGIN MOBILE: THE CASE STUDY
Carlsson presented a case study of Virgin Mobile. Virgin has received
most attention in United Kingdom by reselling services of Orange
and Vodafone and becoming the fastest growing provider of wireless
services in that country last year. The company was launched in
1999 in the United Kingdom utilizing Points of Presence (POPS) targeted
at the younger generation of trend setters, reaching 1 million customers
this past summer with 50 percent of its customers coming from churn.
Overall, Virgin Mobile's business model incorporates pre-paid services,
targets 18-33 yr. olds, and incorporates a low Average Revenue Per
User (ARPU) target, allowing more flexibility for roaming.
In Australia, Virgin Mobile has partnerships with Optus and Cable
& Wireless and with Singtel in Singapore. Virgin has just entered
into the U.S. market and is currently considering its partner options.
Much of the following group discussion centered around Virgin's
strong brand. Given Virgin's strong branding and 'lifestyle' trend,
Virgin Mobile is used to push existing Virgin services and products,
including travel, music and banking. Virgin understands its customers
and the importance of marketing; their services and products are
all about branding. Brand loyalty programs in the United Kingdom
are so hot that some consumers carry two to three devices for separate
loyalty programs. The watchwords for this discussion are "profile
and communicate." First, find out what the customers want and then
communicate that to them. Some participants noted that this sort
of lifestyle development is not incorporated in the marketing strategies
in the United States.
BUSINESS CUSTOMER VS CONSUMER
Discussion ensued around U.S. enterprise adoption versus the rampant
consumer adoption in Europe and Asia. Some participants opined that
the big dollars for getting the MVNO concept off the ground in the
U.S. are in the business sector, while others argued that American
teenagers and young adults have an abundance of discretionary income
available for use in the MVNO arena for branded products and services.
The group was in full agreement, however, that the industry is
in its infancy with blatant indicators of this in both services
and products. Downloads in the form of wireless advertisements are
generally very unsophisticated, hard to read and do not communicate
the message well to the consumer. Also, telecommunications and data
communications have not yet converged in the psyche of the companies
producing devices. Companies have yet to market a single device
to handle all consumer needs.
The consumer versus the business customer discussion continued
into the breakout group activities. In the breakouts, participants
were asked to put together a business model for the U.S. market
capable of successfully penetrating at least 60 percent of a given
target group. Each group was responsible for identifying the target
group, the profile of this target group, services, a branding strategy,
necessary partnerships, and revenue-sharing options. Three of the
groups focused on consumer markets (and interestingly, two of which
were related to products and services branded around sports) and
the fourth group focused on the enterprise customer. (Refer to the
Session proceedings for further detail on the results from the breakout
groups.)
THE MVNO IMPACT ON TELCOS
The group consensus was that telcos are committed to the MVNO
market, with or without the existence of independent MVNOs in the
marketplace. Telcos have spent tremendous amounts on licensing and
infrastructure to leave the market to chance. If MVNOs do not rush
into this market space, telcos will develop their own market-brand
portals for selling products and services as Telia has done in Sweden.
But, in most case, the telco may need to subvert its brand to the
better-recognized brand of a MVNO. Will telcos do it? The group
agreed that they will, indeed, give up brand position for revenue
generation to recoup past investments. The customer wants services;
they do not care about how they are delivered. Just as imode never
mentions the Internet, Virgin will never bother the consumer with
the fact that it leases capacity from Vodafone or One2One. After
all, consider the most widely asked question on mobile phone: "Where
are you?" not "Who is your carrier?"
***************************************
***PUB: THURSDAY, OCTOBER 4, 2001
"Next Generation Mobile Content Delivery"
By Mr. Rick Brennan, President & Chief Executive Officer, SoftSource
Corporation
Open to the Public. No fee. 5:00 - 7:00 p.m. Pub Talk at 6:00 p.m.
The current mobile computing world is full of challenges. Significant
differences exist in the speed, latency, availability, and dependability
of wireless networks. Handheld devices vary wildly in terms of displays,
operating systems, user interfaces and performance characteristics.
It seems as though new content creation and delivery methods are
introduced on a monthly basis. This rapidly changing world makes
it difficult for decision makers whose choices today need to be
viable well into the future.
Rick Brennan will briefly discuss these challenges and demonstrate
an approach to handling mobile content that allows for interactive
access to existing Web, CAD, and other document file types as well
as the capability to create very efficient and powerful XML-based
mobile content applications. SoftSource's ClearView suite of products
represent a class of mobile solutions that enable effective use
of existing content and content creation tools while opening the
door to techniques for creating impressive new user experiences.
ABOUT SOFTSOURCE CORPORATION
SoftSource (http://www.softsource.com)
builds software tools that bridge the gap between the desktop and
mobile end-user experience. By delivering diverse, graphically rich
content to mobile devices, SoftSource's tools make the smart mobile
device a more compelling medium for content providers, developers,
and end-users. With locations in Broomfield, Colorado, and Bellingham,
Washington, SoftSource was founded in October 2000. The company
will launch initial products in Q4 2001.
ABOUT RICK BRENNAN
Rick Brennan has been managing technology ventures both within
large corporations and at startups since 1989. Before becoming CEO
of SoftSource, Mr. Brennan held the top post at ZoomOn, Inc. where
he set up the U.S. business of an award-winning Swedish software
developer. Prior to ZoomOn, he held positions as Vice President
of Operations, Software Development, and Business Development at
Requisite Technology. Prior to that, Mr. Brennan was Vice President
of High-Tech Industries at General Electric. Mr. Brennan's experience
also includes stints as Director of Web Marketing and Development
at Sun Microsystems as well as Manager of Web Services at National
Semiconductor.
****************************************
***2-DAY IBM Linux COURSE: MONDAY & TUESDAY
OCTOBER 8-9, 2001
"Getting Started with Linux and IBM e-business Software and Servers"
Location: IBM Education Center F16, IBM Corporation, San Francisco.
Further information below.
NOTE: This is not a Center program or held at the Center.
IBM, an Executive Sponsor of the Center, is offering a two-day
course on October 8 & 9 in San Francisco for those:
* Interested in learning basic Linux skills with hands-on training,
and
* Interested in learning about working with IBM e-business software
and hardware in the Linux environment.
The deliverables from this course include:
* You will get a jump-start with the Linux(TM) Operating System
(OS) and IBM's e-business infrastructure software.
* Build a technical foundation to accelerate application development
and offerings for Linux.
* Focus on hands-on labs for two days.
* The first day you concentrate on the Linux OS architecture and
administrative tools.
* Once you have a foundation of Linux knowledge, you implement an
e-business solution on the second day.
* Configure key IBM software products including DB2, Lotus Domino,
and WebSphere.
* Get an overview of the capabilities of IBM eServers for Linux.
COURSE & ENROLLMENT INFORMATION
IBM Course Code: QLS01
Course Title: Getting Started with Linux and IBM e-business Software
and Servers
Course Date: October 8-9, 2001 (2 Days in Duration)
Delivery Method: Classroom & Hands-on Lab
Tuition: $1250
Enrollment: http://www.ibm.com/services/learning/us/
LOCATION
IBM Education Center F16, IBM Corporation
425 Market Street, 21st Floor San Francisco, California 94105
Telephone and Student Messages: 415.545.2561
Office Hours: 8:15 a.m. to 5:00 p.m. (Pacific)
****************************************
***TECH DEMO: THURSDAY, OCTOBER 11, 2001
"Linux: An Overview of Tools, Middleware, and Hardware with a Demonstration
of Selected IBM Offerings"
By Mr. Steve Curtis, Marketing Manager, Linux Solutions Marketing,
IBM Software Group
Open to the Public. No fee. 4:00 - 5:00 p.m.
Registration not necessary but highly recommended.
Registration information below.
At this Tech Demo, come hear about IBM's Linux strategy from Steve
Curtis as well as interact with him during the second part of his
presentation. Mr. Curtis will give an overview of tools, middleware,
and hardware as well as a demo of some of IBM's Linux offerings.
For sometime, IBM has been very open about its commitment Linux
as a viable e-business platform. IBM is convinced that Linux is
suitable for infrastructure tasks and also applications environments.
Linux may have come through the back door from techies, but IT managers
are now asking 'can we use this for something more?' With over 2,400
enterprise-class applications now available for Linux in IBM Solutions
Directory, IBM and its partner are winning Linux contracts, including
one for Integrated Genomics, a DNA analysis firm using Domino on
Linux. Linux customers are benefiting from its reliability, flexibility,
and cost on medium-sized Web servers, new applications, and server
consolidation. And IBM has not stopped there. IBM is focusing on
Linux scalability through high-end symmetrical multiprocessing.
Come hear more from Mr. Curtis at this Tech Demo! Those who attend
the Tech Demo are welcome to stay for the Center's Pub from 5:00
- 7:00 p.m.
ABOUT STEVE CURTIS
Steve Curtis is currently Marketing Manager, Linux Solutions Marketing
for the IBM Software Group out of San Francisco. He is responsible
for working with strategic software partners helping IBM deliver
business solutions on Linux worldwide. Prior to this position, he
has held numerous marketing management, strategy, and business development
positions across channels, ISVs, and sales. Mr. Curtis started his
career with IBM in December 1986 as a systems engineer, specializing
in PCs, LANs, communications, and software interoperability. Then,
as an Account Development Manager, he focused on multi-year, complex
customer projects for finance and manufacturing accounts in San
Francisco and the Bay Area. Other prior positions include Sales
Manager for an IBM, Apple Computer, and Novell alliance.
ABOUT IBM
IBM (http://www.ibm.com) strives
to lead in the creation, development, and manufacture of the industry's
most advanced information technologies, including computer systems,
software, networking systems, storage devices, and microelectronics.
IBM's worldwide network of solutions and service professionals translate
these advanced technologies into business value for its customers.
REGISTRATION
There is no fee to attend. Registration is not necessary but highly
recommended. Send your name, title, company, email address, and
telephone number to:
Ms. Glenda Garcia
Operations Assistant
Em: mailto:garcia@worldinternetcenter.com
****************************************
***PUB: THURSDAY, OCTOBER 11, 2001
"Linux: IBM's Strategy and Delivery on that Strategy"
By Mr. Steve Curtis, Marketing Manager, Linux Solutions Marketing,
IBM Software Group
Open to the Public. No fee. 5:00 - 7:00 p.m.
At the Pub, Steve Curtis will discuss IBM's Linux strategy and
the continued developments around Linux!
As is well known, for sometime IBM has been very open about its
commitment Linux as a viable e-business platform. IBM is convinced
that Linux is suitable for infrastructure tasks and also applications
environments. Linux may have come through the back door from techies,
but IT managers are now asking 'can we use this for something more?'
With over 2,400 enterprise-class applications now available for
Linux in IBM Solutions Directory, IBM and its partner are winning
Linux contracts, including one for Integrated Genomics, a DNA analysis
firm using Domino on Linux. Linux customers are benefiting from
its reliability, flexibility, and cost on medium-sized Web servers,
new applications, and server consolidation. And IBM has not stopped
there. IBM is focusing on Linux scalability through high-end symmetrical
multiprocessing.
Come interact with Mr. Curtis during the evening on the development
of Linux and IBM's commitment to Linux.
ABOUT STEVE CURTIS
Steve Curtis is currently Marketing Manager, Linux Solutions Marketing
for the IBM Software Group out of San Francisco. He is responsible
for working with strategic software partners helping IBM deliver
business solutions on Linux worldwide. Prior to this position, he
has held numerous marketing management, strategy, and business development
positions across channels, ISVs, and sales. Mr. Curtis started his
career with IBM in December 1986 as a systems engineer, specializing
in PCs, LANs, communications, and software interoperability. Then,
as an Account Development Manager, he focused on multi-year, complex
customer projects for finance and manufacturing accounts in San
Francisco and the Bay Area. Other prior positions include Sales
Manager for an IBM, Apple Computer, and Novell alliance.
ABOUT IBM
IBM (http://www.ibm.com) strives
to lead in the creation, development, and manufacture of the industry's
most advanced information technologies, including computer systems,
software, networking systems, storage devices, and microelectronics.
IBM's worldwide network of solutions and service professionals translate
these advanced technologies into business value for its customers.
****************************************
***SYMPOSIUM: TUESDAY, OCTOBER 16, 2001
"The Use of RFID Tag Technologies for Supply Chain Management in
the AUTO Industry"
Part of a Symposia Series on The Future of Realtime Location
Systems (RTLS).
Invitation-only. 4:00 - 6:00 p.m.
Information below for possible participation.
This Symposium is part of a two-part Symposium Series on the future
of Realtime Location Systems (RTLS). This is the first symposium
and it focuses specifically on the usage of RFID tag technologies
in the auto industry.
The second, scheduled for October 17, focuses on the defense industry.
Invited 12-15 participants will have the opportunity to interact
with one another and discuss the following:
* What are the currently deployed RFID tag technologies for supply
chain management (SCM) in the automobile industry?
* What are the current market solutions and best practices?
* What are specific needs of the automobile industry that are not
being met by the marketplace?
* How will these technologies be deployed over the next 12 - 18
months? * What is the expected return on investment (ROI)?
* Which parts of the supply chain will benefit most and which not
at all?
* In what ways will the supply chain change, given the incorporation
of RFID tag technologies?
FOR POSSIBLE PARTICIPATION
Those who have an understanding of RFID tag technologies and realtime
location systems (RTLS) from a technology background and who also
understand the evolution of the market and can make a business case
for their usage in the area of supply chain management (SCM), should
contact the Center by email. In the email, send the following information:
name, title, company, email address, phone number, and bio (including
involvement in RDIF and RTLS) to:
Dr. Venilde Jeronimo
Director of Programs
Em: mailto:venilde@worldinternetcenter.com
****************************************
***SYMPOSIUM: WEDNESDAY, OCTOBER 17, 2001
"The Use of RFID Tag Technologies for Supply Chain Management in
the DEFENSE Industry"
Part of a Symposium Series on The Future of Realtime Location
Systems (RTLS).
Invitation-only. 4:00 - 6:00 p.m.
Information below for possible participation.
This Symposium is part of a two-part Symposium Series on the future
of Realtime Location Systems (RTLS). This is the second symposium
and it focuses specifically on the usage of RFID tag technologies
in the defense industry. The first, scheduled for October 16, focuses
on the auto industry.
Invited 12-15 participants will have the opportunity to interact
with one another and discuss the following:
* What are the currently deployed RFID tag technologies for supply
chain management (SCM) in the defense industry?
* What are the current market solutions and best practices?
* What are specific needs of the automobile industry that are not
being met by the marketplace?
* Which are the expected benefits?
* What are the specific requirements regarding scalability, security,
and integration?
* How will these technologies be deployed over the next 12 - 18
months?
FOR POSSIBLE PARTICIPATION
Those who have an understanding of RFID tag technologies and realtime
location systems (RTLS) from a technology background and who also
understand the evolution of the market and can make a business case
for their usage in the area of supply chain management (SCM), should
contact the Center by email. In the email, send the following information:
name, title, company, email address, phone number, and bio (including
involvement in RDIF and RTLS) to:
Dr. Venilde Jeronimo
Director of Programs
Em: mailto:venilde@worldinternetcenter.com
****************************************
***CHALLENGE-THE-EXPERT: TUESDAY, NOVEMBER 27, 2001
"Net Attitude"
From IBM's Internet guru -- a revolutionary approach to instilling
a Web-savvy culture throughout your organization
By Mr. John M. Patrick, Vice President, Internet Technology, IBM
Corporation
Open to the Public. $20 fee, payable in cash or check day of program.
5:00 - 6:00: Registration & networking
6:00 - 8:00 p.m. Presentation and Q&A/interactive discussion with
audience participants.
REGISTRATION HIGHLY RECOMMENDED due to limited seating. Registration
& further information below.
Location: Vintage Room, Stanford Barn, Palo Alto. (Behind the California
Cafe and below the Center at the Stanford Barn.)
The technology exists. So why do so many businesses crash and
burn when it comes to launching successful eBusiness strategies?
Why do flashy Web sites send customers to a 1-800 number that can
be accessed only during "normal" business hours? Why do executives
who market toys and games refuse to listen to their own children?
According to IBM's Internet guru, Mr. John R. Patrick, it's all
about attitude!!
Our inability to harness the full power of the Internet has much
less to do with the technology itself than with the cultural and
psychological barriers that straitjacket our thinking about it.
In his book, "Net Attitude," he reveals the strategies and more
important, the mindset, that will allow you and your company to
flourish in the age of connectivity. Drawing from a wide range of
examples from the worlds of business, technology, politics, education,
and popular culture, during the first hour of this program, Mr.
Patrick will explore the profound implications of adopting an Internet
attitude and how it will transform you and your business. Audience
participants will be able to interact with Mr. Patrick during the
second hour in a facilitated, knowledge exchange.
Mr. Patrick's book, "Net Attitude," can be pre-ordered through
Amazon.com.
ABOUT JOHN M. PATRICK
Mr. John M. Patrick is Vice President of Internet technology at
IBM Corporation. As IBM's chief Internet technology officer, he
leads the company's efforts for the next generation of the Internet.
Mr. Patrick is also closely involved in IBM's aggressive backing
of the red-hot Linux movement. However, if you read between the
lines of Patrick's official job description -- or have heard him
deliver cutting-edge remarks at conferences throughout the world
or read one of the many articles he's been featured in -- you'll
see that John's unofficial title is Internet visionary. It is one
of the reasons why Business 2.0 recently named him as one of the
industry's most intriguing minds, and why Network World called him
one of the 25 most powerful people in networking.
Mr. Patrick was a founding member and is now the chairman of the
Global Internet Project, a founding member of the World Wide Web
Consortium at MIT in 1994, a senior member of the Institute of Electrical
and Electronics Engineers, and a member of the Internet Society
and the ACM. He is an advisor to several new Internet companies,
including Lou Dobbs' and Sally Ride's Space.com and Mary Furlong's
ThirdAge Media. He is also an advisor to IntraLinks and Neoteny,
a new incubator in Japan.
While at IBM, Mr. Patrick has created a number of innovative programs
including the alphaWorks Web site, which is IBM's on-line research
and development laboratory for advanced Internet technology, and
IBM's successful "Get Connected" program to expand the use of the
Internet both within the company and to serve as a model for other
companies. Mr. Patrick joined IBM in 1967 and spent the first half
of his career in various sales, marketing and management positions.
He was a pioneer and developer of IBM's leasing business at IBM
Credit Corporation, today the largest computer leasing company in
the world. He was subsequently the chief financial officer of various
business units of IBM and was also vice president of operations
for IBM's Computer Integrated Manufacturing Business. In 1992, Mr.
Patrick became vice president of marketing for Personal Systems
and was responsible for creating the successful ThinkPad brand.
He earned a B.S. in Electrical Engineering from Lehigh University
and an M.S. in Management from the University of South Florida.
He also has a law degree (LL.B.) from LaSalle University, which
he earned during his military service. An individual who leads by
example, you can access further information about Mr. Patrick and
his activities through his innovative personal web site: http://www.ibm.com/patrick.
REGISTRATION
Registration is not necessary but highly recommended due to limited
seating. To register, send the following information: name, title,
company, email address, and phone number to:
Ms. Glenda Garcia
Operations Assistant
Em: mailto:garcia@worldinternetcenter.com
***************************************
***JOIN US FOR OUR WEEKLY PUB
Come join us for our weekly Pub every Thursday from 5:00 -
7:00 p.m.
The Pub Talk begins at 6 p.m. The Pub gathers 80-100 mid- to high-level
executives every week and, as always, is a great place to come and
meet people from the Silicon Valley and all over the world. Representatives
from small start-ups and major companies to venture capital and
academic join in the exchange at the Center's Pub. It's...
--- The best reason to take off work early on Thursdays ---
For directions, please visit http://www.worldinternetcenter.com
and click on directions.
The dress is casual and there is no fee to attend. Just bring
your good ideas!
Companies with an interest in giving a Pub Talk should contact
Venilde Jeronimo, the Center's Director of Programs (mailto:venilde@worldinternetcenter.com).
To unsubscribe from this eNewsletter, send an email to:
Glenda Garcia
Operations Assistant
Em: mailto:garcia@worldinternetcenter.com
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