****************** AT THE CENTER ******************
************* The electronic newsletter of the ***********
*********** Silicon Valley World Internet
Center **********
************** Tuesday, December 11, 2001 ***********
The Silicon Valley World Internet Center thanks its Sponsors for
their continuing support:
EXECUTIVE SPONSORS
* Amdocs, Inc http://www.amdocs.com
* Cable & Wireless http://www.cw.com
* Deutsche Telekom http://www.dtag.de/english/index.htm
* Fujitsu http://www.fujitsu.com
* IBM Corporation http://www.ibm.com
* SAP http://www.mysap.com
* Sun Microsystems http://www.sun.com
KNOWLEDGE NETWORK PARTNERS
* Halleck, Inc. http://www.halleck.com
* High Performance Resources http://www.hpresources.com
* IC Growth, Inc. http://www.icgrowth.com
* Inclusion Inc. http://www.inclusion.net
* Internet Wire http://www.internetwire.com
Check out Center's Web site: http://www.worldinternetcenter.com
Past copies of newsletters and directions to the Center are available
on the Web site.
All programs are held at the Center unless otherwise noted.
***************************************
***SYMPOSIUM: TUESDAY, DECEMBER 11, 2001
"Data-to-Cash (D2C): Business Opportunities Emerging From an Ocean
of Data"
Invitation-only. No fee. 4:00 - 6:30 p.m.
See below for further information.
***LAST PUB OF 2001: THURSDAY, DECEMBER 13, 2001
"Winter Gala: Powering into 2002: Strategies for eSuccess in the
New Year!"
Open to the Public. No fee. 5:00 - 7:30 p.m.
Brief comments by Center Sponsors at 6:00 p.m.
Champagne will be served. Black tie recommended, but optional.
***CHALLENGE-THE-EXPERT: TUESDAY, JANUARY 15, 2002
"IBM's Portal Strategy: Portal Website Directions & Partnering Opportunities"
By Mr. Larry Bowden, Vice President, e-Portal Solutions, IBM
Corporation
Open to the Public. $20 fee.
6:00 - 8:00 p.m. Beverage and light food will be served.
Registration highly recommended due to limited seating. See
below.
***PUB: THURSDAY, JANUARY 17, 2002
"Launching into 2002: New Beginnings for Economic Prosperity"
By Dr. Susan Duggan, Chief Executive Officer, Silicon Valley
World Internet Center
Open to the Public. No fee. 5:00 - 7:00 p.m.
***EXECUTIVE SEMINAR: TUESDAY, JANUARY 22, 2002
"Converting Brand Equity into Shareholder Value"
Part of a Seminar Series on "Growing Intellectual Capital Assets---A
Revolution in Management"
By Mr. Don Presson, President, IC Growth, Inc. &
By Mr. Ross Halleck, Chief Executive Officer, Halleck, Inc.
Invitation-only. 6:00 - 8:00 p.m.
****************************************
***SYMPOSIUM: TUESDAY, DECEMBER 11, 2001
"Data-to-Cash (D2C): Business Opportunities Emerging From an Ocean
of Data"
Invitation-only. 4:00 - 6:30 p.m.
See below for further information.
Access to relevant information is crucial when making business
decisions. Today, more data is available from internal and external
sources than ever before, but it needs to be discovered, extracted,
and turned into information before it can be used for decision support.
At this Symposium, a real-world business scenario within Strategic
Sourcing will be presented by SAP to investigate how intelligent
software agents can help with data gathering as well as in turning
data into valuable information. Also, the fifteen invited participants
will discuss how agents can be used to discover new information
sources and new business partners, potentially using the Semantic
Web.
Participants will have the opportunity to network after the Symposium
over wine and light food.
FOR FURTHER INFORMATION
Inquiries on this program can be sent to:
Dr. Venilde Jeronimo
Director of Programs
E: mailto:venilde@worldinternetcenter.com
T: 650.462.9800
****************************************
***LAST PUB OF 2001: THURSDAY, DECEMBER 13, 2001
"Winter Gala: Powering into 2002: Strategies for eSuccess in the
New Year!"
Open to the Public. No fee. 5:00 - 7:30 p.m.
Brief comments by Center Sponsors at 6:00 p.m.
Champagne will be served. Black tie recommended but optional.
Come celebrate the holidays at the Center at this last Pub of
the year with Center staff and sponsors! Sponsors of the Center
will give brief comments at 6:00 p.m. on their thoughts around the
key strategies to bring success to your business in 2002.
****************************************
***CHALLENGE-THE-EXPERT: TUESDAY, JANUARY 15, 2002
"IBM's Portal Strategy: Portal Website Directions & Partnering Opportunities"
By Mr. Larry Bowden, Vice President, e-Portal Solutions, IBM
Corporation
Open to the Public. $20 fee. 6:00 - 8:00 p.m.
Beverage and light food will be served. Registration highly recommended
due to limited seating. See below.
At this program, Meet-the-Expert, come hear about IBM's portal
strategy during the first hour from Mr. Bowden. Audience participants,
during the second hour, will have the opportunity to interact with
Mr. Bowden and question him on how IBM can assist your company with
its Web site and portal needs. Partnering opportunities with IBM
will also be highlighted during the evening.
ABOUT LARRY BOWDEN
Larry Bowden is Vice President, e-Portal Solutions, IBM Corporation,
where he is responsible for leading IBM's Portal strategy, development,
marketing, partnerships, and services. Prior to taking on his current
role, Mr. Bowden was director of development for IBM Content Management
products at Santa Teresa Laboratories where he directed a virtual
development laboratory distributed across several large and small
development sites and a significant work from home population. Previously,
he was IBM Director of Marketing for Data Management where he focused
on launching IBM Business Intelligence, Document Management, and
DB2 Universal Database initiatives.
A native of California, Mr. Bowden first began working for IBM
in San Jose as a Co-Op out of high school and was hired into IBM
Research after benefiting from the IBM education programs to acquire
his college training while working full time for IBM. He holds a
Bachelor of Science degree in engineering and Master of Business
Administration, both from the University of Denver. He currently
works out of the Silicon Valley area in the IBM Santa Teresa facility.
ABOUT IBM
IBM (http://www.ibm.com) strives
to lead in the creation, development and manufacture of the industry's
most advanced information technologies, including computer systems,
software, networking systems, storage devices, and microelectronics.
IBM's worldwide network of solutions and service professionals translate
these advanced technologies into business value for its customers.
REGISTRATION
Due to limited seating, registration is highly recommended. Send
your name, title, company name, and email address to:
Ms. Glenda Garcia
Operations Assistant
E: mailto:garcia@worldinternetcenter.com
****************************************
***PUB: THURSDAY, JANUARY 17, 2002
"Launching into 2002: New Beginnings for Economic Prosperity"
By Dr. Susan Duggan, Chief Executive Officer, Silicon Valley
World Internet Center
Open to the Public. No fee. 5:00 - 7:00 p.m.
Come join the Center's staff at the first Center Pub of the 2002.
****************************************
***EXECUTIVE SEMINAR: TUESDAY, JANUARY 22, 2002
"Converting Brand Equity into Shareholder Value"
Part of a Seminar Series on "Growing Intellectual Capital Assets---A
Revolution in Management"
By Mr. Don Presson, President, IC Growth, Inc. &
By Mr. Ross Halleck, Chief Executive Officer, Halleck, Inc.
Invitation-only. 6:00 - 8:00 p.m.
Value today is created primarily from the growth of an organization's
intellectual capital assets (ICAs). Yet, management methodologies
around ICAs have evolved slowly. In conjunction with IC Growth,
the Center is offering a Seminar Series "Growing Intellectual Capital
Assets---A Revolution in Management," focused on converting ICAs
to shareholder value. The Seminar Series will cover intellectual
capital assets, including intellectual property, customer capital,
organizational capital, and branding.
The first Seminar on January 22 focuses on branding as an intellectual
capital asset. It will be presented by Halleck Inc., Silicon Valley's
preeminent creative services agency that works with companies to
build lasting brand relationships with their customers, along with
I.C. Growth.
DESCRIPTION
In the latter part of the last century, intangible assets became
responsible for creating more value than tangible assets in the
overall economy. During the Dot.com era, however, "Brand Building"
developed an unfortunate association with "Burn Rate." In truth,
when considering real companies that provide real value to their
constituents, brand equity can be demonstrated to enhance shareholder
value measurably.
Brand is ultimately the price someone is willing to pay for a
good or service over and above the price with no brand. Every organization,
from its initial beginnings to a mature multi-billion dollar enterprise,
must develop a brand strategy.
BENEFITS FROM PARTICIPATION
Key benefits of this seminar include:
How a Brand Strategy is instrumental to managing intangible
assets;
How Brand Strategy can be converted into an intellectual
capital asset called brand equity; and
How to grow brand equity and measure its impact on shareholder
value.
FOR FURTHER INFORMATION
This invitation-only seminar is intended for senior executives
in both management and marketing who are responsible for delivering
increasing value to their shareholders, employees, and customers.
For further information on this program, contact:
Dr. Venilde Jeronimo
Director of Programs
E: mailto:venilde@worldinternetcenter.com
***************************************
***JOIN US FOR OUR WEEKLY PUB
Come join us for our weekly Pub every Thursday from 5:00 -
7:00 p.m.
The Pub Talk begins at 6 p.m. The Pub gathers 80-100 mid- to high-level
executives every week and, as always, is a great place to come and
meet people from the Silicon Valley and all over the world. Representatives
from small start-ups and major companies to venture capital and
academic join in the exchange at the Center's Pub. It's...
--- The best reason to take off work early on Thursdays ---
For directions, please visit http://www.worldinternetcenter.com
and click on directions.
The dress is casual and there is no fee to attend. Just bring
your good ideas!
Companies with an interest in giving a Pub Talk should contact
Venilde Jeronimo, the Center's Director of Programs (mailto:venilde@worldinternetcenter.com).
For inquiries about upcoming Center programs, send an email to
mailto:venilde@worldinternetcenter.com
To unsubscribe from this eNewsletter, contact Ms. Glenda Garcia
at mailto:garcia@worldinternetcenter.com
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