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***************** AT THE CENTER ***************** The Silicon Valley World Internet Center thanks its Executive Sponsors
-- ***PANEL DISCUSSION: WEDNESDAY, MAY 10, 2000 ***PUB TALK: THURSDAY, MAY 11, 2000 ***PUB TALK: THURSDAY, MAY 18, 2000 ***THINK TANK SESSION: THURSDAY, JUNE 1, 2000 ******************************************** Our main focus for our monthly Pubs, Think Tank Sessions, and other *************************************** Space is limited. There are a few seats left! Moderator Panel of Experts Competitors and technology are moving quickly and business rules
are being thrown out. The winners will be companies that understandand
take advantage of the rapid shifts in market conditions. Online
exchanges, also known as trading communities, are a B2B approach
that is being adopted at an astounding rate. These trading
communities aim By joining trading communities, buyers can expect to streamline the procurement process, gain access to new market opportunities, and reduce transaction costs. Suppliers can expect to increase revenues by expanding outside of their traditional channels and offloading excess and obsolete inventories. The realtime information exchange lets buyers and sellers reduce time and country or regional barriers. In many instances, trading communities also enable a more level playing field for smaller buyers and suppliers. However, online exchanges are more relevant to some industries than others. Joining a trading exchange can be as simple as accessing membership through a Portal service. Yet, these very thin exchanges do not provide all the benefits of a fully developed dynamic trading community that encompasses every element of the supply chain process, from buying and selling and transaction clearance to inventory visibility and logistics. Basically, trading exchanges fall into two business models. The first is the private trading community. The private trading community is centered around a specific manufacturerand enables customers, suppliers, logistics companies and the manufacturer to share critical information about demand and inventory in a defined supply chain. The second model is known as a hosted or public exchange. There are many different types of hosted exchanges depending on the complexity of the buying and selling relationships as well as the depth of technology supporting them. What is the future of these online exchanges/trading communities? To take advantage of these trading communities, what challenges do companies face? How do companies evaluate private versus private online exchanges and their benefits? How do companies maximize the value of their information flow within an organization? What technologies/solutions are available and how do companies choose an internal eInfrastructure to maximize the benefits of joining a trading community? What are the costs? What process does a company need to go through to join a dynamic trading community? Our panel of experts will address these and other challenges in the area of online exchanges/trading communities as well as provide insights into solutions. *************************************** The Internet is becoming the fourth mass medium along with the press, radio, and television. Personalized news and video-on-demand are only the initial types of content to be delivered via the Internet. Like other media, the Internet will bring forth new types of content. Professor Mühlhäuser will identify important characteristics of future content to be carried over the Internet. Content creation for the new medium involves software engineering to a large extent; requirements for its support are derived. These characteristics and requirements are backed with experiences from experimental development of novel content, software engineering aids, and exploration tools for the new mass medium. ABOUT DARMSTADT UNIVERSITY OF TECHNOLOGY Darmstadt University of Technology is a key element of one of the most distinguished HiTech regions in Europe. The University is just a few miles south of the Frankfurt Airport, Deutsche Telekom, GMD (the German National Research Center for Information Technology), and many other public and private organizations. These organizations have set up their research and development centers around Darmstadt UoT to make the convergence of Information Technology, Telecommunications, and "the media" a reality. ABOUT SAP LABS INC., PALO ALTO An Executive Sponsor of the Center, MySAP.com, SAP's internet-ready solution, with its "Workplace" and "Marketplace" components enables customers to create a tailored workplace for users. In addition, the "Marketplace" enables these same customers as well as non-R/3 customers to create collaborative business communities with an industry-vertical orientation. By leveraging its pervasive industry expertise and customer base, mySAP.com makes collaborative e-marketplaces a reality. ABOUT MAX MÜHLHÄUSER Max Mühlhäuser is a Full Professor of Computer Science at Darmstadt University of Technology, Germany. He received his Doctorate in Informatics from the University of Karlsruhe and founded a research center for Digital Equipment. Since 1989, he has worked as either a professor or visiting professor at universities in Germany, Austria, France, Canada, and the United States. His research area is software development support in the following areas: distributed multimedia, multimodal user interfaces, mobile/ubiquitous computing, telelearning, and telecooperation. Professor Mühlhäuser has published over 100 articles and has co-authored and edited books in the areas of distributed multimedia software engineering and computer-aided authoring/learning. He is currently a Visiting Professor with SAP Labs Inc., Palo Alto. *************************************** ABOUT INFORMATIVE, INC. Founded in 1996, Informative, Inc. is the leading application service provider (ASP) of real-time interactive e-business intelligence solutions. Informative collects essential customer interaction data across multiple channels and distributes actionable intelligence directly to decision-makers. Informative removes the costs, risks and complexities associated with installing expensive software, performing time-consuming programming and conducting burdensome administrative operations. Informative is based in South San Francisco. Informative, Inc. ABOUT CHARLES SCIANDRA Charles Sciandra is Vice President of Marketing at Informative, Inc. In this capacity, he is responsible for Informative's corporate marketing, product marketing and branding initiatives. He is a seasoned marketing professional with over twelve years of experience managing teams and developing programs to achieve increased revenue and market share. Sciandra comes to Informative from Oracle Corporation where he served as Director of CRM Product Marketing. There he developed global campaigns in the marketing of a Customer Relationship Management (CRM) application suite. Prior to Oracle, Mr. Sciandra served as an Industry Marketing Manager for Siemens Information & Communication Networks, developing strategic marketing plans and introducing new products. Previously, he served as Director of New Business Development and Senior Business Analyst for Stratosphere Multimedia Corporation and IBM Global Network respectively. *************************************** By Hartmut Schwesinger, CEO, Frankfurt Economic Development GmbH Hartmut Schwesinger will discuss technical and business opportunities in the Frankfurt region for your company to take advantage of one of Europe's most dynamic and future oriented clusters of the Telecom and E-Businesses. With major international telecom-companies, such as MCIWorldCom, Deutsche Telekom, Colt Telecom, Level3, Metromedia Fiber Networks, Frankfurt offers plenty of opportunities for new market entrants. Adding to this excellent infrastructure is Continental Europe's largest internet knot, the so called "DE-CIX", which amounts to 85% of all German internet traffic, Frankfurt therefore truly is the "heart" of the German Internet. ABOUT FRANKFURT ECONOMIC DEVELOPMENT GMBH The Frankfurt/Rhine Main region is strategically located in the center of Europe. As most major European cities are accessible within two hours by plane car or train, you can do business in almost every European market in "one" business day. Through the largest airport on the European continent with the most connections to North-America (280 per week), the concept of international business becomes more practical. San Francisco is just 10 hours away from Frankfurt. Frankfurt is the No. 1 location for financial services in Europe. The European Central Bank and the Deutsche Bank are the largest of 375 banks located in this region. This strong financial presence gives you fast access to capital for your investments. The Frankfurt Stock Exchange - one of the most important in Europe, with its Neuer Markt, offers going public as the perfect continuation of and conclusion to Venture Capital investments in young and growing companies. The Neuer Markt is Europe's No.1 trading place for technology stocks. ABOUT HARMUT SCHWESINGER Dr. Hartmut Schwesinger has been Chief Executive of Frankfurt Economic Development GmbH since January 1, 1994. Dr. Schwesinger was the first to introduce an Internet homepage for Frankfurt in 1994/95, picking up early trends from the Silicon Valley he called this platform "Frankfurt Digital Marketplace." (http://www.frankfurt-business.de). Prior to this, he worked for Deutsche Shell AG of the Royal Dutch Shell Group. *************************************** This Think Tank Session on June 1 will focus on business scenarios in themobile workplace for the next 12-18 month markets. Twenty-five by-invitation-only participants will have the opportunity to discuss the challenges and obstacles of real world case studies in this area, including case studies from the transportation and financial markets,among other possibilities. Through facilitated discussions, participants will exchange knowledge and gain insights into the following questions through the use of case studies: - Now that we live in a mobile workplace, what applications for mobile devices will permeate the marketplace in the next 12-18 months? - More importantly, what applications need to be developed in order for the mobile marketplace to become mainstream? - What logistical or information problems can now be resolved in the New Economy's mobile marketplace through the development of these applications? - What new technology problems do we face in the mobile marketplace and which ones can we still not resolve? - How do we integrate and deliver information from traditional, centralized communications systems to mobile devices? - How can we better implement existing mobile applications? What are the obstacles? - What challenges can we expect for the deployment of mobile applications and how can we prepare to meet and implement them? For possible participation, contact the Center's Director of Programs, Venilde Jeronimo, by email (venilde@worldinternetcenter.com). *************************************** Come join us for our weekly pub, every Thursday from 5:00 - 7:00 p.m. The Pub Talk begins around 6 p.m. As always, the Pub is a great place to come and meet people from the Silicon Valley and all over the world. Representatives from small start-ups to major companies join in theexchange at the Center Pub. It's... "The best reason to take off work early on Thursdays." For directions, please visit http://www.worldinternetcenter.com and click on "directions" in the navigation bar. The dress is casual and there is no fee. Just bring your good ideas! Pub Talks are by invitation only, but companies with an interest in giving a Pub Talk should contact Venilde Jeronimo, the Center's Director of Programs, by email (venilde@worldinternetcenter.com).
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