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******************* AT THE CENTER *****************
************* The electronic newsletter of the ***********
*********** Silicon Valley World Internet
Center **********
*************** Tuesday, August 1, 2000 ***************
The Silicon Valley World Internet Center thanks its Executive Sponsors
-- IBM Corporation, SAP, Sun Microsystems, Deutsche Telekom, Hewlett-Packard
Company, and Amdocs, Inc.-- for their continuing support.
CHECK OUT OUR WEBSITE: http://www.worldinternetcenter.com
Past copies of our newsletters and directions to the Center are
available on the website.
ALL PROGRAMS ARE HELD AT THE CENTER UNLESS NOTED OTHERWISE.
***SUMMARY: ROUNDTABLE: WEDNESDAY, JULY 26, 2000 "FUNDS ON THE
RUN: BILLING AND MOBILE COMMERCE"
***PUB TALK: THURSDAY, AUGUST 3, 2000 "HOW COMPANY WEBS OF ALLIANCES
REQUIRE CAREFUL PLANNING IN A CONNECTED ECONOMY"
By Glen Allmendinger, President, Harbor Research, Inc.
Open to the Public. 5:00 - 7:00 p.m.
***PUB TALK: THURSDAY, AUGUST 10, 2000 "THE FUTURE OF BUSINESS:
LEARN THE NEW RULES AND THE NEW WAYS"
By John D. Trudel, Founder and Chief Executive Officer, Trudel Group
(TTG)
Open to the Public. 5:00 - 7:00 p.m.
*** SPECIAL ANNOUNCEMENT: AUGUST 14 - 17, 2000
"SOLUTIONS 2000: THE IBM TECHNICAL DEVELOPER CONFERENCE," LAS VEGAS
Registration Information Below. Event held in Las Vegas.
*** EXECUTIVE SEMINAR: WEDNESDAY, AUGUST 23, 2000
"THE SECRETS IN ATTRACTING HIGH VALUE HUMAN CAPITAL"
The Silicon Valley World Internet Center is pleased to announce
a special seminar series in collaboration with its Knowledge Network
Partner, High Performance Resources.
Registration Necessary. Limit to 20 participants.
$25 fee. 6:00 - 8:00 p.m.
***************************************
***SUMMARY: ROUNDTABLE: WEDNESDAY, JULY 26, 2000
"FUNDS ON THE RUN: BILLING AND MOBILE COMMERCE"
On July 26, 2000 twenty representatives from both the billing and
mCommerce arenas convened at the Silicon Valley World Internet Center
to share their insights about the future needs for billing systems
for mobile commerce. The two-hour roundtable discussion opened with
Tom Campbell (Solect, an Amdocs company and Executive Sponsor of
the Center); Joe Jasin (Wireless Blueprint, Inc.); Maarten Plesman
(Global Technology Ventures); and Michele Scofield (Phone.com),
outlining key issues and challenges for billing systems for mCommerce.
Some of the most pressing challenges focused on issues of measurement
of both data and voice, and how best to value and measure a transaction
over a mobile communication device. Other challenges stemmed from
issues of customer perception of mobile communication devices and
carriers, raising questions about trust, security, and sense of
privacy in this mobile consumer world. The participants focused
primarily on B2C aspects of mCommerce.
At the end of the discussion, participants indicated the key challenges
to address for shaping the future of billing systems for mCommerce.
They were:
* Measurement of data. How to measure it to know what to bill for?
* Authentication:
- at the billing level
- at the device level
- establishing trust around mobile commerce and the mobile device
Other key issues discussed included:
Rating and Measurement Issues
* How to rate massive volumes to decide what to bill for
- Charging on volume or quality of data?
- Translating large volume/units to smaller units
- Come up with 3G devices with an intelligent layer determining
where to bill for what
* Mediation: How to collect?
* How to capture "value" through a billing system?
* Self Care
* Translating content into transaction
* Need to know how to "talk" to the different gateways, etc.
* Need for a billing system with flexibility: access to different
kinds of billing systems
* Integration of systems (legacy and cross-platform or varied systems)
Attitudes about Carriers
* Not much trust that the carriers should be in charge of the billing
for mCommerce transactions
* Challenge to the carriers: measuring new volume and quality of
IP communications
* What can a carrier bill for?
* Role of the carrier: all roads lead to the carrier, so systems
integration companies are now dealing with the carriers (is this
good?)
Consumer Behavior and Attitudes (e.g., trust)
* Consumer behavior and issues of acceptance
- How to target that mobile market?
- How to train the mobile user to use a device well?
* What to do if the transaction is not fulfilled? To bill or not
to bill?
- Ability to get correct goods that you have ordered through mobile
* What are consumers going to buy with a mobile device?
* Mobile devices are seen as a non-trusted device
- It is just not secure right now
- What of authentication?
- What of a guarantee to retailers
* Erosion of trust
- Need a 24-hour review and presentment of transactions done on
a mobile device
- Why not data and voice on a mobile device (just like fax and voice
communication on one telephone line)?
General Considerations
* Recommendation to be flexible:
- per location
- per carrier
- per kind of transaction (and amount of transaction)
- choice of where to bill to
- flatfee for some things
* Off-the-shelf solutions vs. custom-made solutions?
* Ability to be flexible enough to form relationships with other
partners—and not confused or hinder your current
Global mCommerce Issues (e.g, standards, trade policies)
* Establishing global standards for mCommerce
* How will regulatory issues affect global mCommerce?
* How to deal with custom issues for cross-national transactions?
* Idea: monopoly or regulated communications and billing vs. competitive
and different kinds of communication schemes and billing: what would
be better?
Quality of Service and Reliability
* Maintaining quality of service
- Is there a backup? Perhaps through a transaction facilitator (like
Visa backs up a purchase now on a credit card).
- Matter of trust? Who will back up? Carriers will not do this.
* Non-repudiation Different Models for Charging
* Should we go with flat fees?
* What are the merits of a subscription model?
* Bill presentment and payment—in a mobile world (being able to
pay through a mobile device)
* Idea of the iMode Model used in Japan (i.e., tie it to the telco
billing statements)
* Smart cards could work, but - what about the different banks having
to deal with different smart cards (France Telecom says they handle
it)
U.S. vs. European Markets
* U.S. vs. European Market approaches to mCommerce
- Credit card vs. debit card
- France Telecom has made strides here w/smart cards
- Trust/Disposition toward eCommerce of consumers
- Pre-paid cards? But, no information gathered on the consumer
- Idea: Put your local pre-paid card into your mobile device as
needed - Are pre-paid cards more secure?
- Lack of trust for operators/carriers (why bill through them?)
- Need a 3rd party to handle billing and transactions
- Transaction/mediation
- B2C: generally there is a lack of trust
The Center would like to thank the presenters and the other participants
of the Roundtable!
***************************************
***PUB TALK: THURSDAY, AUGUST 3, 2000
"HOW COMPANY WEBS OF ALLIANCES REQUIRE CAREFUL PLANNING IN A CONNECTED
ECONOMY"
By Glen Allmendinger, President, Harbor Research, Inc.
Open to the Public. 5:00 - 7:00 p.m.
ABOUT HARBOR RESEARCH
Harbor Research is a 17-year old strategy advisory firm based in
Boston and San Francisco and has worked with companies including
AT&T, EMC, Honeywell, Hughes, IBM, Intel, Invensys, Rockwell and
others. The firm provides technology suppliers with a strategic
and analytical understanding of market forces through competitive
intelligence, customer behavior trending, technology evaluation,
and project facilitation and management. Currently, the company
has developed an online service that is supporting technologists
to develop their webs of alliances as it relates to pervasive computing
and the wireless Internet.
ABOUT GLEN ALLENDINGER
Glen Allmendinger is the founder and president of Harbor Research.
He has been responsible for managing Harbor and all of its consulting
and research activities since its inception in 1983. Glen has worked
closely with a broad spectrum of telecommunications, information
systems, and electronics companies in North America, Europe, and
the Far East. These companies range in scope from small, entrepreneurial
start-ups to major multi-national corporations. His project direction
and consulting has assisted these firms in the development of corporate
and business unit strategies, new product, market and service opportunities,
and new core capabilities. In addition, Glen has developed and managed
Harbor Research's financial advisory practice, including conducting
due diligence and business valuations, generating buyer and acquisition
lists, and negotiating transactions. Prior to establishing Harbor
Research, Glen managed the Manufacturing Research Group for the
Yankee Group in Boston.
FOR FURTHER INFORMATION
Glen Allmendinger President
Em: gallmendinger@harborresearch.com
or
John Williams Manager of Research and Client Relations
Tel: 415.773.5388
Em: jwilliams@harborresearch.com
***************************************
***PUB TALK: THURSDAY, AUGUST 10, 2000
"THE FUTURE OF BUSINESS: LEARN THE NEW RULES AND THE NEW WAYS"
By John D. Trudel, Founder and Chief Executive Officer, Trudel Group
(TTG)
Open to the Public. 5:00 - 7:00 p.m.
The new era of friction-free economics, pervasive digital technology,
and global competition makes traditional business templates and
procedures obsolete. This talk hits a few highlights about what
has changed, what is working, and what is not. It suggests five
rules to help leaders exploit new market dynamics and technologies
for competitive advantage.
ABOUT JOHN D. TRUDEL
John D. Trudel is Founder and CEO of the Trudel Group (TTG), a consulting
firm that he established in 1988. TTG's clients range from new ventures
to Fortune 100 companies. John has worked for Rockwell Collins,
Sanders Associates, E-Systems and Tektronix. He has also helped
start several new ventures. He writes a popular column, "Innovation
In Sight" for IEEE Engineering Management Review. John has written
for Electronic Design, Upside, IEEE Spectrum, Barrons, Analog, and
many other publications. John is the author of High Tech with Low
Risk and Engines of Prosperity. He gives keynote talks and has been
quoted (and sometimes misquoted) by media including Electronic Business,
Fortune, and Wall Street Journal.
ABOUT TRUDEL GROUP (TTG)
The Trudel Group (TTG) assists clients with technology strategy
issues. The deliverables range from strategic plans and developing
business models and plans to requirements definition and helping
with the specification and implementation of new products. John
provides expertise to companies to establish breakthrough results
and makes a company’s strategy, technology, and implementation come
together. All the work by TTG is "full custom" and under nondisclosure
agreement (NDA). TTG also assists with judging for the "Outstanding
Corporate Innovator Award," given by an organization called the
Product Development & Management Association. Past winners have
ranged from U.S. Robotics and Hewlett-Packard Company to Cincinnati
Machine; from Maytag and Fluke Corporation to Kodak.
***************************************
*** EXECUTIVE SEMINAR: WEDNESDAY, AUGUST 23, 2000
"THE SECRETS IN ATTRACTING HIGH VALUE HUMAN CAPITAL"
The Silicon Valley World Internet Center is pleased to announce
a special seminar series in collaboration with its Knowledge Network
Partner, High Performance Resources.
Registration Necessary. Limit to 20 participants.
$25 fee. 6:00 - 8:00 p.m.
Who Should Attend:
CEOs and Senior Management from rapid growth organizations seeking
to understand how to better attract, retain and convert human capital
to shareholder value.
When:
August 23, 2000 6:00 – 8:00 p.m.
Where:
Silicon Valley World Internet Center
700 Welch Road, Suite 250
Palo Alto, CA 94301
Tel: 650.462.9800
http://www.worldinternetcenter.com
Description:
The first hour will highlight the key elements involved with attraction,
retention and conversion of human capital to shareholder value.
The second hour will focus on how best to define and attract the
right human capital to your organization.
About HPR:
HPR was founded in 1994 to study to the shift in the value creation
model. First findings were presented in August 1999 at Georgetown
University MBA Program. HPR is a Knowledge Network Partner of the
Silicon Valley World Internet Center.
Capacity:
Seating is limited to 20 participants
Cost: $25 payable on day of Program by cash or check
(No charge to Sponsors of the Silicon Valley World Internet Center)
Registration:
Sara K. Dean
Program Assistant
Silicon Valley World Internet Center
Em: sdean@worldinternetcenter.com
Tel: 650.462.9800
For additional information about this and other Center programs,
please contact:
Venilde Jeronimo
Director of Programs
Em: venilde@worldinternetcenter.com
Tel: 650.462.9800
***************************************
*** SPECIAL ANNOUNCEMENT: AUGUST 14 - 17, 2000
"SOLUTIONS 2000: THE IBM TECHNICAL DEVELOPER CONFERENCE," LAS VEGAS
Open to the Public. Registration Information Below.
Event:
Solutions 2000: The IBM Technical Developer Conference
Date:
August 14-17, 2000
Location:
MGM Grand Conference Center, Las Vegas, Nevada
Registration:
1.800.628.5219 (in North America)
+ 1.770.399.3174 (outside North America), or
Website:
hppt://www.ibm.com/ibmsolutions
(for agenda & additional information)
OVERVIEW
Solutions 2000, The IBM Technical Developer Conference is a premier
event for developers who need to understand the e-business environment
and use new technologies to build e-business solutions. Participate
in this empowered, knowledge-transfer environment. Choose from 120
elective sessions, 30+ pre-conference electives and hands-on tutorials,
over 40 hands-on lab sessions and 100 official IBM Certification
tests. In addition to conference sessions and hands-on opportunities,
you'll hear from industry leaders, interact with 200+ exhibitors,
and "Wake Up with Penn & Teller." These educational sessions will
be supported by a range of knowledge transfer tactics to ensure
that attendees leave equipped with the latest information, skills,
and strategies they can use to be e-business leaders and transformers
in their organizations. Nine out of 10 Solutions '99 attendees said
they would apply the knowledge gained to their current and future
projects. Over 90% of last year's attendees said they were pleased
with the quality of conference speakers and the technical content
of the conference. Based on feedback from attendees at Solutions
'99, IBM will provide 65% more hands-on labs and 20% more elective
sessions. This year's conference will demonstrate that IBM is putting
its full depth of experience into this conference, along with our
track record for delivering market-changing innovation and our commitment
to helping developers deliver e-business solutions.
LIST OF KEYNOTES
Guy Kawasaki, CEO, Gargage.com
Steve Mills, General Manager, IBM Software Group
John Patrick, Vice President, Internet Technology
Penn & Teller
Bob Timpson, General Manager, Solutions Developer
Susan Whitney, Vice President, Server Marketing
Irving Wladawsky-Berger, Vice President Technology
Al Zollar, President, Lotus
***************************************
***JOIN US FOR OUR WEEKLY PUB
Come join us for our weekly pub, every Thursday from 5:00 - 7:00
p.m. The Pub Talk begins at 6 p.m.
The Pub gathers 100-120 mid- to high-level executives every week
and, as always, is a great place to come and meet people from the
Silicon Valley and all over the world. Representatives from small
start-ups and major companies to venture capital and academic join
in the exchange at the Center Pub. It's...
"The best reason to take off work early on Thursdays."
For directions, please visit http://www.worldinternetcenter.com
and click on "directions" in the navigation bar.
The dress is casual and there is no fee to attend. Just bring your
good ideas!
Companies with an interest in giving a Pub Talk should contact
Venilde Jeronimo, the Center's Director of Programs, by email (venilde@worldinternetcenter.com).
************************************
*** For inquiries or to unsubscribe to this newsletter, contact
Sara K. Dean, the Center's Program Assistant, by email (sdean@worldinternetcenter.com)
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