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***************** AT THE CENTER *****************

*********** The electronic newsletter of the **********

********** Silicon Valley World Internet Center ********

************* Tuesday, October 19, 1999 ************

 The Silicon Valley World Internet Center thanks its Executive Sponsors-- Deutsche Telekom, Sun Microsystems, Hewlett-Packard Company and Amdocs--for  their continuing support.

CHECK OUT OUR WEBSITE AT: http://www.worldinternetcenter.com

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**NEW DIRECTOR OF PROGRAMS AT THE CENTER:

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We would like to introduce you to our new Director of Programs, Dr. Venilde Jeronimo.  Venilde comes to us from the Institute of International  Studies at Stanford University.  As a research scholar at Stanford, she developed and managed collaborative research projects involving academia, government, and industry. She has also worked at Siemens as an undergraduate  and  later at the European Commission in Brussels. She a strong background in international telecommunications and Internet related issues. She received a Ph.D. in political science from The Claremont  Graduate University where she completed her doctoral research on the deregulation of the European telecommunications industry. We feel very pleased to have her on
board at the Center. Make sure  to introduce yourself to her at the Thursday Pubs. For  inquiries on activities of the Center, including the Thursday pubs, she can be reached by email (mailto:venilde@worldinternetcenter.com).

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JOIN US FOR OUR WEEKLY PUB

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Come join us for our weekly pub this, and every Thursday,
from 5:00 - 7:00 p.m.

 As always, the Pub is a great place to come and meet people from all over the Silicon Valley and all over the world.  Representatives from small start-ups to big companies are making the  Center Pub THE place to be on Thursday nights.

 Please note that there are only 8 more Pub nights left in this millennium!

The  Pub will be closed on Thanksgiving Day. 

 For directions, please visit http://worldinternetcenter.com and click on “directions” in the navigation bar to the left.

 Pub Talks begins around 6 p.m.

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**PUB TALK OCTOBER 21:  SCOTT ALLAN & ANNE KNIGHT from @POS.COM

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**WWW Meets POS (Point of Sale)

 

"ADS YOU CAN'T IGNORE -- COMING SOON TO A RETAILER NEAR YOU AND TO YOUR OWN PC"

Scott Allan, Vice President, Product Marketing, @pos.com

Anne Knight, Corporate Communications, @pos.com

 

It was just a matter of time before someone came up with a strategy that not only tailors ads to individual consumers but presents them when consumers are most receptive-in the store, surrounded by merchandise, and in the very act of making a purchase. One of the first companies, if no the first, to do so is the Silicon Valley company @pos.com.

 

In its pre-Internet incarnation, the company placed its PenWare-brand point-of-sale transaction terminals on countertops nationwide at retailers  such as Macy's and Bloomingdale's.  But  simply capturing customer signatures and reading credit cards doesn't qualify for .com status.  So today @pos.com is bringing the power of the Internet to the point-of-sale and  revolutionizing retailing with the resultant online-offline synergy.

 

Scott Allan, VP Product Marketing and Anne Knight, Corporate Communications will explain how @pos.com is giving retailers and advertisers the best  lace, and the best time, to reach consumers  with messages targeted to each

 

Scott Allan, VP Product Marketing and Anne Knight, Corporate Communications will explain how @pos.com is giving retailers and advertisers the best  place, and the best time, to reach consumers with messages targeted to each unique consumer. Through a Web-enabled point-of-sale payment transaction terminal, customers are served customized ads and promotions as they complete  purchase transactions. There's a business-to-business play-eReceipts-that gives merchants secure electronic receipt management capabilities, with secure storage and receipt retrieval at the @pos.com data center. For consumers,  the ReceiptCity.com portal gives free Web-access to their own receipts, which they can use to reorder or return merchandise, register warranties and make warranty claims, and download for business expense and tax reporting.

 

Scott Peterson (PC Week) says:  "If …enough of the terminals are deployed, consumers will begin to take them for granted as part of the  on-going "conveniencing" of  shopping such as debit card terminals and cash-back."

 

 

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"PUB" ENTREPRENEURS HIGHLIGHTED IN SAN JOSE BUSINESS JOURNAL - UPDATE: THE ARTICLE IS ONLY AVAILABLE IN HARD COPY FORM.

 

For those of you who have sought this article in vain on the Internet, this

word from Susan Mueller:

 

This article is apparently not on the web.  It is a special publication

which only goes to subscribers. You can subscribe by calling 408/295-3800. 

Be sure to ask for the magazine called "Tech", not "Tech Silicon Valley"

 

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If you have any questions or comments, please contact our Program Manager,

Lucian Dixon (ldixon@worldinternetcenter.com).