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For Immediate Release

Contact: Ms. Susan Barich
Director of Business Development
Silicon Valley World Internet Center
650-462-9800
barich@worldinternetcenter.com

IBM UNVEILS HOW WEB PORTALS
MOVE BEYOND INFORMATION TO
SERVICE DELIVERY AT THE SILICON VALLEY
WORLD INTERNET CENTER

PALO ALTO, CA, January 15, 2002 - IBM's vice president of e-Portal Solutions for IBM Software, Larry Bowden, will describe recent advancements in portal strategies and technologies (http://www.ibm.com/websphere/portal), and what those advancements mean to business, with Silicon Valley executives and technologists at this Challenge-the-Expert program at the Silicon Valley World Internet Center (http://www.worldinternetcenter.com) on Tuesday, January 15, 2002, from 6:00 to 8:00 p.m.

"Major improvements in portal technology, including integration software that links a portal's front and back ends, give users a single, personalized point of access to multiple types of information from any device, wired or wireless," said Bowden. "These advancements meet one of the primary goals of companies doing business on the
Web -- making relevant information easily accessible to employees, business partners and customers, while driving profits in the process."

According to Bowden, as Web portals rapidly evolve into a single point of access for e-commerce, collaboration and a host of other business services, they are dependent on a number of factors, including:

• Personalized delivery of content/applications which gives people access to information and applications specific to their functions

• Real-time collaboration services, including instant messaging, discussion areas, group calendars, task tracking and shared document libraries with check-in/check-out services

• Integrated applications, which bring together enterprise applications, syndicated content, Websites, e-mail, workflow integration, among others.

In addition, open, nonproprietary computing standards (e.g., XML, Linux), which allow businesses to connect easily and flexibly with one another, are crucial to achieving this kind of integration.

After solving the integration issue, Bowden says that the next step is to extend the reach of the portal and improve the context for which the information is used by integrating such things as location-based technologies and intelligent notification into the portal experience.

"With the growth of wireless devices," says Bowden, "delivery of this value becomes possible, enabling users to link to the portal services and the virtual community at any time, from any place, using any device they choose."

IBM is an Executive Sponsor of the Silicon Valley World Internet Center, which focuses on the advancement of Internet-related eMarkets, technologies, people, and ideas through the collaborative exchange of knowledge. The Center is located in the heart of Silicon Valley and works on behalf of its sponsors to develop programs specific to the expanding Internet Economy. As a multi-corporate, third party venue, the Center provides a physical and virtual forum for collaboration among technology leaders and key end-users. The Center, a for-profit, fee-for-service corporation, focuses primarily on the areas of eBusiness, eServices and wireless communication.

IBM is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. IBM Software offers the widest range of applications, middleware and operating systems for all types of computing platforms, allowing customers to take full advantage of the new era of e-business.


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