For Immediate Release
Contact: Ms. Claire Kahrobaie
Silicon Valley World Internet Center
HALLECK AND LVA CORPORATE COMMUNICATIONS INTRODUCE
INTEGRATED MARKETING GROUPS AT THE SILICON VALLEY WORLD INTERNET
PALO ALTO, CA, June 20, 2002 The Silicon
Valley World Internet Center (www.worldinternetcenter.com),
and LVA Corporate Communications (www.lva.com)
join forces to introduce the newly emerging concepts of integrated
marketing groups (IMGs) and total cost of marketing (TCM) to a select
seminar group of marketing directors and executives at the Center
on Tuesday, June 25, 2002.
An IMG provides a client company with a non-biased
approach to the right mix of media for the greatest impact and return
on its marketing dollar, said Halleck CEO Ross Halleck. Having
each component of the media mix align with and support the others
builds a stronger brand and drives greater ROI (return on investment).
By using the IMG approach, marketing executives receive
the entire mix of media services from a single agency, rather than
hiring several agencies, which compete for the same promotional
dollar. The IMG creates a single plan for all media, with each supporting
the common goal and one another.
Seminar participants will learn how to calculate the
TCM, reduce TCM, optimize the impact of marketing efforts for competitive
advantage and build stronger customer relationships through a consistent
and persistent brand experience.
The seminar, which will be presented by Ian Cheeseman,
president of LVA Corporate Communications and Ross Halleck, is open
to director- and executive-level marketing representatives of mid-sized
Halleck is a Knowledge Network Partner of the Silicon
Valley World Internet Center which focuses on the advancement of
Internet-related eMarkets, technologies, people and ideas through
the collaborative exchange of knowledge. The Center is located in
the heart of Silicon Valley and works to develop programs specific
to the expanding Internet Economy. The Center, a for-profit, fee-for-service
corporation, focuses primarily on the areas of eBusiness, eServices
and wireless communication.
Established in 1980, Halleck has evolved into one
of the preeminent creative service firms in Silicon Valley. The
company pioneered the branding of Web sites, developed site architecture
and the strategic implementation of the technology to accomplish
marketing objectives. Clients have included Netscape, Hewlett-Packard,
Agilent, Con Agra, Edify Corporation and Sun Microsystems.
LVA provides public relations strategy planning, consulting
and implementation; media relations; industry analyst relations;
corporate communications support; and crisis management. Its clients
include Fujitsu Holdings, Fujitsu Software Corporation, Legato,
LSI Logic Storage Systems, Sophos, InfiniCon, RPA Engineering and