Section Image

For Immediate Release

Contact: Ms. Claire Kahrobaie
Silicon Valley World Internet Center
T: 650-462-9800


PALO ALTO, CA, June 20, 2002 – The Silicon Valley World Internet Center (, Halleck ( and LVA Corporate Communications ( join forces to introduce the newly emerging concepts of integrated marketing groups (IMGs) and total cost of marketing (TCM) to a select seminar group of marketing directors and executives at the Center on Tuesday, June 25, 2002.

“An IMG provides a client company with a non-biased approach to the right mix of media for the greatest impact and return on its marketing dollar,” said Halleck CEO Ross Halleck. “Having each component of the media mix align with and support the others builds a stronger brand and drives greater ROI (return on investment).”

By using the IMG approach, marketing executives receive the entire mix of media services from a single agency, rather than hiring several agencies, which compete for the same promotional dollar. The IMG creates a single plan for all media, with each supporting the common goal and one another.

Seminar participants will learn how to calculate the TCM, reduce TCM, optimize the impact of marketing efforts for competitive advantage and build stronger customer relationships through a consistent and persistent brand experience.

The seminar, which will be presented by Ian Cheeseman, president of LVA Corporate Communications and Ross Halleck, is open to director- and executive-level marketing representatives of mid-sized companies.

Halleck is a Knowledge Network Partner of the Silicon Valley World Internet Center which focuses on the advancement of Internet-related eMarkets, technologies, people and ideas through the collaborative exchange of knowledge. The Center is located in the heart of Silicon Valley and works to develop programs specific to the expanding Internet Economy. The Center, a for-profit, fee-for-service corporation, focuses primarily on the areas of eBusiness, eServices and wireless communication.

Established in 1980, Halleck has evolved into one of the preeminent creative service firms in Silicon Valley. The company pioneered the branding of Web sites, developed site architecture and the strategic implementation of the technology to accomplish marketing objectives. Clients have included Netscape, Hewlett-Packard, Agilent, Con Agra, Edify Corporation and Sun Microsystems.

LVA provides public relations strategy planning, consulting and implementation; media relations; industry analyst relations; corporate communications support; and crisis management. Its clients include Fujitsu Holdings, Fujitsu Software Corporation, Legato, LSI Logic Storage Systems, Sophos, InfiniCon, RPA Engineering and PWS International.