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SEMINAR SERIES:
"LEVERAGING NEWS DISTRIBUTION FOR YOUR COMPANY"
By Mr. M. Reynolds Morgan, Vice President, Western Region, Internet Wire, Inc.
6:00 to 8:00 p.m.
Open to the Public. $10 fee. No fee to Center Sponsors or Knowledge Network Partners.
Registration highly recommended due to limited seating.
This program was developed in conjunction with Internet Wire, Inc., a Center Knowledge Network Partner.
Internet Wire will give out a free multimedia press release worth $500 to one lucky winner at each of the seminars! Must be present to win.
As a Knowledge Network Partner, Internet Wire supports and complements the Center's
Knowledge Network. This network is based on the exchange of knowledge between Internet
thought leaders on new technology trends and innovative business models for the advancement of the
Internet Economy.
MAY 8, 2001: PUBLIC RELATIONS: HOW TO BRAND THROUGH PR
by Mr. M. Reynolds morgan, Vice President, Western Region, Internet Wire, Inc.
6:00 to 8:00pm
In the first seminar, Mr. Morgan will discuss branding and how to use PR as a branding tool. He will
show you how to integrate your single message through your advertising, marketing, sales, trade
show and press releases. You will also learn about the different audiences: who they are and how to
write so that you reach all the important players, from shareholders to technical people to financial
analysts to the consumer.
ABOUT INTERNET WIRE, INC.
Internet Wire, Inc. (http://www.internetwire.com) is the leading Internet-based distributor of direct
company news and other business communications materials. Internet Wire distributes direct
company news, including press releases, financial announcements, graphics, multimedia files, and
other business communications materials to a worldwide audience of news media, analysts and
consumers via email, the Web, online syndication and secure modem-to-modem connections.
MAY 22, 2001: UNDERSTANDING THE PR PROCESS: GETTING YOUR PRESS
RELEASE SEEN
By Ms. Mary Leddy, Vice President & Ms. Shelly Eckenroth, Vice President, C.H.E.N. PR, Inc.
Special Guest speakers include: Mr. Mike Antonucci, San Jose Mercury News & Ms. Kathy Durr, Juniper Networks.
6:00 to 8:00pm
At this seminar, the second of a two-part Seminar Series, you will learn the best tactics for getting the most
exposure for your press release. Ms. Leddy and Ms. Eckenroth will show you how to do your homework before
trying to pitch a story to a journalist as well as teach you the best way to get to the person in the press who can
give your message the greatest exposure. You will receive tips for what to do and what NOT to do. And, you
will learn how to use the Internet and a variety of multi-media objects to best emphasize your point or
demonstrate your message. Also, Mr. Antonucci and Ms. Durr will contribute to the Seminar tonight by sharing
with participants their hands-on experience from a journalist and corporate perspective.
ABOUT C.H.E.N. PR, INC.
CHEN PR, Inc. (http://www.chpr.com) provides hands-on, partner-level PR counsel and proactive,
results-driven programs to technology companies nationwide. High-tech PR executives Christopher Carleton,
Barbara Heffner, Barbara Ewen and Brenda Nashawaty founded CHEN PR in 1996. Together CHEN PR's
principals and talented 30-person professional staff offer strategic PR counsel and aggressive programs to
companies that market technology products and services. Our objective: to help clients build and maintain
competitive advantage and market share. With offices in Boston and the Bay area, our clients range from
venture-backed startups to multi-billion dollar corporations.
ABOUT INTERNET WIRE, INC.
Internet Wire, Inc. (http://www.internetwire.com) is the leading Internet-based distributor of direct
company news and other business communications materials. Internet Wire distributes direct
company news, including press releases, financial announcements, graphics, multimedia files, and
other business communications materials to a worldwide audience of news media, analysts and
consumers via email, the Web, online syndication and secure modem-to-modem connections.
REGISTRATION
For those interested in attending, please register at the door this evening. For inquiries, please contact:
Ms. Glenda Garcia
Program Assistant
mailto:garcia@worldinternetcenter.com |