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SEMINAR SERIES: "LEVERAGING NEWS DISTRIBUTION FOR YOUR COMPANY"

By Mr. M. Reynolds Morgan, Vice President, Western Region, Internet Wire, Inc. 6:00 to 8:00 p.m.

Open to the Public. $10 fee. No fee to Center Sponsors or Knowledge Network Partners. Registration highly recommended due to limited seating.

This program was developed in conjunction with Internet Wire, Inc., a Center Knowledge Network Partner.
Internet Wire will give out a free multimedia press release worth $500 to one lucky winner at each of the seminars! Must be present to win.

As a Knowledge Network Partner, Internet Wire supports and complements the Center's Knowledge Network. This network is based on the exchange of knowledge between Internet thought leaders on new technology trends and innovative business models for the advancement of the Internet Economy.

MAY 8, 2001: PUBLIC RELATIONS: HOW TO BRAND THROUGH PR
by Mr. M. Reynolds morgan, Vice President, Western Region, Internet Wire, Inc.
6:00 to 8:00pm

In the first seminar, Mr. Morgan will discuss branding and how to use PR as a branding tool. He will show you how to integrate your single message through your advertising, marketing, sales, trade show and press releases. You will also learn about the different audiences: who they are and how to write so that you reach all the important players, from shareholders to technical people to financial analysts to the consumer.

ABOUT INTERNET WIRE, INC.

Internet Wire, Inc. (http://www.internetwire.com) is the leading Internet-based distributor of direct company news and other business communications materials. Internet Wire distributes direct company news, including press releases, financial announcements, graphics, multimedia files, and other business communications materials to a worldwide audience of news media, analysts and consumers via email, the Web, online syndication and secure modem-to-modem connections.

MAY 22, 2001: UNDERSTANDING THE PR PROCESS: GETTING YOUR PRESS RELEASE SEEN
By Ms. Mary Leddy, Vice President & Ms. Shelly Eckenroth, Vice President, C.H.E.N. PR, Inc.
Special Guest speakers include: Mr. Mike Antonucci, San Jose Mercury News & Ms. Kathy Durr, Juniper Networks.
6:00 to 8:00pm

At this seminar, the second of a two-part Seminar Series, you will learn the best tactics for getting the most exposure for your press release. Ms. Leddy and Ms. Eckenroth will show you how to do your homework before trying to pitch a story to a journalist as well as teach you the best way to get to the person in the press who can give your message the greatest exposure. You will receive tips for what to do and what NOT to do. And, you will learn how to use the Internet and a variety of multi-media objects to best emphasize your point or demonstrate your message. Also, Mr. Antonucci and Ms. Durr will contribute to the Seminar tonight by sharing with participants their hands-on experience from a journalist and corporate perspective.

Click here for C.H.E.N. Public Relations' power point presentation in PDF format.
( Adobe Acrobat Reader is needed to view this document)

ABOUT C.H.E.N. PR, INC.

CHEN PR, Inc. (http://www.chpr.com) provides hands-on, partner-level PR counsel and proactive, results-driven programs to technology companies nationwide. High-tech PR executives Christopher Carleton, Barbara Heffner, Barbara Ewen and Brenda Nashawaty founded CHEN PR in 1996. Together CHEN PR's principals and talented 30-person professional staff offer strategic PR counsel and aggressive programs to companies that market technology products and services. Our objective: to help clients build and maintain competitive advantage and market share. With offices in Boston and the Bay area, our clients range from venture-backed startups to multi-billion dollar corporations.

ABOUT INTERNET WIRE, INC.

Internet Wire, Inc. (http://www.internetwire.com) is the leading Internet-based distributor of direct company news and other business communications materials. Internet Wire distributes direct company news, including press releases, financial announcements, graphics, multimedia files, and other business communications materials to a worldwide audience of news media, analysts and consumers via email, the Web, online syndication and secure modem-to-modem connections.

REGISTRATION

For those interested in attending, please register at the door this evening. For inquiries, please contact:

Ms. Glenda Garcia
Program Assistant
mailto:garcia@worldinternetcenter.com