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Challenge-The-Expert Panel

"Collaborative Commerce: Strategies, Architectures & Implementation Roadmaps"


By Dr. Rod Heisterberg
Managing Partner
Rod Heisterberg Associates

Click here for Rod Heisterberg's power point presentation on cCommerce in PDF format.
(Adobe Acrobat Reader is needed to view this document)

Open to the Public. No Fee.
Registration and Networking: 5:00 - 6:00 p.m.
Presentation and Interactive Discussion: 6:00 - 8:00 p.m.
Pre-registration recommended due to limited seating.

At this Challenge-The-Expert, come interact and "challenge" Rod Heisterberg on Collaborative Commerce (cCommerce) as he identifies it as the key strategy in the next stage of eBusiness.

cCommerce business practices enable trading partners to create, manage, and use data in a shared environment to design, build, and support products throughout their lifecycle, working separately to leverage core competencies in a value chain to form a virtual enterprise. Sustainable competitive advantage may be realized by adoption of cCommerce concepts and critical success factors as well as a strategic planning methodology that incorporates the use of a balanced scorecard with supply chain management metrics to affect an adaptive planning process for value chain optimization.

Leading enterprises have created a business case to realize the cCommerce value proposition by promoting the critical success factors to deploy Internet technologies for internal and external data sharing; provide loosely coupled application interoperability via Integration Hubs across the value chain; focus on core competencies for collaborative business practices; and build virtual enterprises on trusted value chains to redefine competitive advantage.

The following key issues for the development of the next generation eBusiness strategies will be addressed and opened for "challenge" for an interactive discussion during the second hour of the program:

What is Collaborative Commerce and Why Should I Care?
Conducting Strategic Planning for cCommerce
Developing cCommerce Business/Applications/Technical Architectures
Building Interactive Incremental Implementation Roadmaps for cCommerce
Leveraging Value Chain Management: Lessons Learned and Next Steps

Rod Heisterberg guides firms moving into Collaborative Commerce with his experience in software product management, enterprise systems integration, and IT management perspectives. Before founding Rod Heisterberg Associates, he was the Director of IT Management Consulting for Gartner Group in San Jose. His engagements spanned consulting and research projects that focused on strategic planning for cCommerce, including the formation, implementation, and operation of businesses as virtual enterprises using a private trading exchange enabled by Extranet. Dr. Heisterberg has been employed by or consulted for numerous Global 500 companies, including British Aerospace, Ford, General Motors, Lockheed Martin, Mitsubishi, Procter & Gamble, Sunbeam, and US Steel. He has served as the US industry advisor to NATO for eBusiness and industrial logistics. Dr. Heisterberg holds bachelors and masters degrees, as well as a Ph.D. from Purdue University where he studied industrial engineering, computer science, and business administration. He is a registered professional engineer and an internationally-recognized speaker and writer. Currently, he is authoring the cCommerce section of The Internet Encyclopedia to be published by John Wiley & Sons.

Rod Heisterberg Associates (RHA) represents a global network of seasoned veterans in the fields of business management and IT who provide leadership for cCommerce strategies that enterprise software vendors and end users can leverage to achieve a sustainable competitive advantage. The RHA portfolio of international management consulting offerings features cCommerce strategic planning and readiness assessment, architecture development and sourcing, and implementation roadmap advisory services which include executive team coaching and IT trends seminars.

Pre-registration is not required, but highly recommended due to limited seating. Confirm attendance by sending your name, title, company name, and telephone number to:

Ms. Claire Kahrobaie
Manager, Client Services
Silicon Valley World Internet Center
T: 650.462.9800